With a background spanning marketing, media, and technology, along with hands-on experience executing data-driven campaigns across digital and traditional channels, I am eager to contribute to helping your brand through innovative advertising solutions. My work involves implementing media plans across channels such as search, social platforms, digital video, programmatic, and traditional media while ensuring campaigns are delivered with precision and aligned to performance goals. I regularly collaborate with publishers, internal teams, and stakeholders to optimise campaigns using marketplace tools and insights, translating campaign data into actionable improvements and measurable outcomes. This experience has strengthened my ability to operate within complex, matrixed environments while maintaining strong attention to detail and ownership of campaign success. Prior to this, I developed strong customer-facing and commercial skills through brand experience and sales-focused roles and delivering large-scale brand activations for global clients. These experiences allowed me to engage directly with consumers, communicate product value effectively, and build meaningful brand relationships.

Saniya Sanjeev

With a background spanning marketing, media, and technology, along with hands-on experience executing data-driven campaigns across digital and traditional channels, I am eager to contribute to helping your brand through innovative advertising solutions. My work involves implementing media plans across channels such as search, social platforms, digital video, programmatic, and traditional media while ensuring campaigns are delivered with precision and aligned to performance goals. I regularly collaborate with publishers, internal teams, and stakeholders to optimise campaigns using marketplace tools and insights, translating campaign data into actionable improvements and measurable outcomes. This experience has strengthened my ability to operate within complex, matrixed environments while maintaining strong attention to detail and ownership of campaign success. Prior to this, I developed strong customer-facing and commercial skills through brand experience and sales-focused roles and delivering large-scale brand activations for global clients. These experiences allowed me to engage directly with consumers, communicate product value effectively, and build meaningful brand relationships.

Available to hire

With a background spanning marketing, media, and technology, along with hands-on experience executing data-driven campaigns across digital and traditional channels, I am eager to contribute to helping your brand through innovative advertising solutions.

My work involves implementing media plans across channels such as search, social platforms, digital video, programmatic, and traditional media while ensuring campaigns are delivered with precision and aligned to performance goals. I regularly collaborate with publishers, internal teams, and stakeholders to optimise campaigns using marketplace tools and insights, translating campaign data into actionable improvements and measurable outcomes. This experience has strengthened my ability to operate within complex, matrixed environments while maintaining strong attention to detail and ownership of campaign success.

Prior to this, I developed strong customer-facing and commercial skills through brand experience and sales-focused roles and delivering large-scale brand activations for global clients. These experiences allowed me to engage directly with consumers, communicate product value effectively, and build meaningful brand relationships.

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Experience Level

Expert
Intermediate

Work Experience

Marketing Coordinator at Filmfare Middle East - Danube Group
November 1, 2020 - January 1, 2022
Keeping abreast of research in emerging trends, technologies and influencers to drive brand awareness; identify and approach potential clients via new leads, cold calls, existing relationships, promotional events, or other means; assist in all aspects of planning events, sponsorships, event coordination, and execution.
Event Manager / Brand Experience Specialist at Mash Staffing
February 1, 2022 - December 1, 2023
Represented multiple agencies across diverse events in the region, driving public awareness and boosting product sales from launches, conferences to trade shows. Managed pop-ups, conducted FMCG product sampling, and built brand rapport with customers and vendors. Executed brand promotions in various settings, emphasizing adaptability and effective brand positioning. Led client accounts including Ralph Lauren, AMEX, Coca-Cola, Canva, Salesforce, Mastercard, Netflix, and more.
Retail Sales Consultant at Samsung Australia
February 1, 2024 - September 1, 2024
Promoted launch of flagship Samsung products driving consumer engagement and sales across NSW.

Education

Master of Information Technology at Manipal University, Dubai, United Arab Emirates
January 1, 2022 - January 1, 2024
Bachelor of Business Administration at Manipal University, Dubai, United Arab Emirates
January 1, 2017 - January 1, 2020

Qualifications

MFA Digital Foundations Certificate 1
February 1, 2024 - September 1, 2024
MFA Digital Foundations Certificate 2 - The Fundamentals of Digital Marketing (Google)
February 1, 2024 - September 1, 2024
Social Media Marketing (HubSpot)
February 1, 2024 - September 1, 2024
Marketing Ethics (LinkedIn)
February 1, 2024 - September 1, 2024
Professional Networking (LinkedIn)
February 1, 2024 - September 1, 2024
Sustainability Strategy (LinkedIn)
February 1, 2024 - September 1, 2024
Digital Marketing Strategies (Coursera)
February 1, 2024 - September 1, 2024
Marketing Research & Consumer Behavior (Coursera)
February 1, 2024 - September 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Retail