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Saniya Sanjeev

Available to hire

With a background spanning marketing, media, and technology, along with hands-on experience executing data-driven campaigns across digital and traditional channels, I am eager to contribute to helping your brand…

About

With a background spanning marketing, media, and technology, along with hands-on experience executing data-driven campaigns across digital and traditional channels, I am eager to contribute to helping your brand through innovative advertising solutions.

My work involves implementing media plans across channels such as search, social platforms, digital video, programmatic, and traditional media while ensuring campaigns are delivered with precision and aligned to performance goals. I regularly collaborate with publishers, internal teams, and stakeholders to optimise campaigns using marketplace tools and insights, translating campaign data into actionable improvements and measurable outcomes. This experience has strengthened my ability to operate within complex, matrixed environments while maintaining strong attention to detail and ownership of campaign success.

Prior to this, I developed strong customer-facing and commercial skills through brand experience and sales-focused roles and delivering large-scale brand activations for global clients. These experiences allowed me to engage directly with consumers, communicate product value effectively, and build meaningful brand relationships.

  • 3 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail

Work experience

Retail Sales Consultant · Samsung AustraliaFeb 2024 – Sep 2024 · 8 mos

Promoted launch of flagship Samsung products driving consumer engagement and sales across NSW.

Event Manager / Brand Experience Specialist · Mash StaffingFeb 2022 – Dec 2023 · 1 yr 11 mos

Represented multiple agencies across diverse events in the region, driving public awareness and boosting product sales from launches, conferences to trade shows. Managed pop-ups, conducted FMCG product sampling, and built brand rapport with customers and vendors. Executed brand promotions in various settings, emphasizing adaptability and effective brand positioning. Led client accounts including Ralph Lauren, AMEX, Coca-Cola, Canva, Salesforce, Mastercard, Netflix, and more.

Marketing Coordinator · Filmfare Middle East - Danube GroupNov 2020 – Jan 2022 · 1 yr 3 mos

Keeping abreast of research in emerging trends, technologies and influencers to drive brand awareness; identify and approach potential clients via new leads, cold calls, existing relationships, promotional events, or other means; assist in all aspects of planning events, sponsorships, event coordination, and execution.

Education

Master of Information Technology · Manipal University, Dubai, United Arab Emirates2022 – 2024
Bachelor of Business Administration · Manipal University, Dubai, United Arab Emirates2017 – 2020

Certifications and awards· 8

MFA Digital Foundations Certificate 12024
MFA Digital Foundations Certificate 2 - The Fundamentals of Digital Marketing (Google)2024
Social Media Marketing (HubSpot)2024
Marketing Ethics (LinkedIn)2024

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