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I help companies transform ideas into actionable product strategies, backed by data, user insights, and experimentation. With experience leading research and growth initiatives across multiple markets, I bridge the gap between business goals and user needs, ensuring products deliver real value while driving measurable revenue. Over the past 5+ years at Forbes Advisor, I’ve led cross-functional teams to execute A/B tests, qualitative and quantitative research studies, and AI-integrated prototyping workflows, informing product roadmaps, optimising user journeys, and generating $3.2M+ in incremental revenue. I’ve also scaled content operations across multiple regions, automating workflows to save hundreds of hours while increasing engagement and conversions. I combine expertise in user research, experimentation, product analytics, and AI-driven insights to help organisations make data-informed decisions quickly and effectively. From journey mapping to product roadmapping, funnel optimisation to trust-building flows, my approach centres on understanding users and driving growth.…I help companies transform ideas into actionable product strategies, backed by data, user insights, and experimentation. With experience leading research and growth initiatives across multiple markets, I bridge the gap between business goals and user needs, ensuring products deliver real value while driving measurable revenue. Over the past 5+ years at Forbes Advisor, I’ve led cross-functional teams to execute A/B tests, qualitative and quantitative research studies, and AI-integrated prototyping workflows, informing product roadmaps, optimising user journeys, and generating $3.2M+ in incremental revenue. I’ve also scaled content operations across multiple regions, automating workflows to save hundreds of hours while increasing engagement and conversions. I combine expertise in user research, experimentation, product analytics, and AI-driven insights to help organisations make data-informed decisions quickly and effectively. From journey mapping to product roadmapping, funnel optimisation to trust-building flows, my approach centres on understanding users and driving growth.

Sanjana Gupta

Growth Marketer, Content Strategist, Marketing Strategist, +7

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I help companies transform ideas into actionable product strategies, backed by data, user insights, and experimentation. With experience leading research and growth initiatives across multiple markets, I bridge the gap between business goals and user needs, ensuring products deliver real value while driving measurable revenue. Over the past 5+ years at Forbes Advisor, I’ve led cross-functional teams to execute A/B tests, qualitative and quantitative research studies, and AI-integrated prototyping workflows, informing product roadmaps, optimising user journeys, and generating $3.2M+ in incremental revenue. I’ve also scaled content operations across multiple regions, automating workflows to save hundreds of hours while increasing engagement and conversions. I combine expertise in user research, experimentation, product analytics, and AI-driven insights to help organisations make data-informed decisions quickly and effectively. From journey mapping to product roadmapping, funnel optimisation to trust-building flows, my approach centres on understanding users and driving growth.…I help companies transform ideas into actionable product strategies, backed by data, user insights, and experimentation. With experience leading research and growth initiatives across multiple markets, I bridge the gap between business goals and user needs, ensuring products deliver real value while driving measurable revenue. Over the past 5+ years at Forbes Advisor, I’ve led cross-functional teams to execute A/B tests, qualitative and quantitative research studies, and AI-integrated prototyping workflows, informing product roadmaps, optimising user journeys, and generating $3.2M+ in incremental revenue. I’ve also scaled content operations across multiple regions, automating workflows to save hundreds of hours while increasing engagement and conversions. I combine expertise in user research, experimentation, product analytics, and AI-driven insights to help organisations make data-informed decisions quickly and effectively. From journey mapping to product roadmapping, funnel optimisation to trust-building flows, my approach centres on understanding users and driving growth.

Available to hire

I help companies transform ideas into actionable product strategies, backed by data, user insights, and experimentation. With experience leading research and growth initiatives across multiple markets, I bridge the gap between business goals and user needs, ensuring products deliver real value while driving measurable revenue.

Over the past 5+ years at Forbes Advisor, I’ve led cross-functional teams to execute A/B tests, qualitative and quantitative research studies, and AI-integrated prototyping workflows, informing product roadmaps, optimising user journeys, and generating $3.2M+ in incremental revenue. I’ve also scaled content operations across multiple regions, automating workflows to save hundreds of hours while increasing engagement and conversions.

I combine expertise in user research, experimentation, product analytics, and AI-driven insights to help organisations make data-informed decisions quickly and effectively. From journey mapping to product roadmapping, funnel optimisation to trust-building flows, my approach centres on understanding users and driving growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Associate Product Manager, Digital Experiences at Forbes Advisor

October 1, 2025 - October 1, 2025

Led product enhancements across four categories by identifying pain points and defining requirements, contributing $3.2M+ in incremental revenue through validated improvements. Redesigned journeys and home-improvement flows with Design & Engineering, translating research into requirements that reduced friction. Oversaw an 8+ person research program (usability testing, interviews, workshops, contextual inquiry) to generate actionable insights for the roadmap. Built scalable frameworks and reusable templates to standardize feature rollouts and QA. Conducted data-driven prioritization with 50+ A/B tests, translating performance metrics and behavioral patterns into roadmap decisions. Facilitated Agile ceremonies across Product, Engineering, Design, and Marketing to shorten iteration cycles. Co-developed AI-assisted tools to automate insight synthesis, saving 10+ hours weekly and accelerating research. Communicated insights in high-impact presentations to executives at town halls, aligning

Performance Content Manager at Forbes Advisor

September 1, 2024 - September 1, 2024

Managed cross-functional go-to-market rollouts for affiliate launches, aligning messaging, localization, and optimization with Growth, SEO, and RevOps. Scaled business category revenue through A/B testing of CTAs, UX, and messaging. Led 2 direct reports to deliver revenue growth across Business, Home & Health verticals via coordinated content strategy and affiliate optimization. Saved 260+ hours/year by automating content workflows via Zapier + APIs. Collaborated with Product, Legal, and SEO/SEM to design compliant user flows for Insurance and Home Improvement journeys, achieving a 23% increase in qualified leads.

Deputy Performance Content Manager at Forbes Advisor

September 1, 2023 - September 1, 2023

Grew 45% YoY organic traffic by localizing content across Insurance, Investing, Personal Finance, and Credit Cards (US, UK) and launching 10+ market-specific features, reducing content deployment time by 3 days per release via CMS workflows and tooling improvements. Mentored a 10+ person team, increasing output by 30–45+ articles per month through improved information architecture, benchmarking, and streamlined calendars/workflows in partnership with PR/Marketing. Led Health & Home migration, preserving 98% of SEO equity through schema and architecture optimization.

Growth Content Strategist at Forbes Advisor

December 1, 2021 - December 1, 2021

Drove 3× organic traffic growth via geo-specific content targeting across UK, DE, and IN markets. Accelerated content velocity by bridging strategy with end-to-end production and cross-team processes. Scoped and implemented revenue initiatives by expanding affiliate partnerships and refining placements through performance metrics.