Sanjana Gupta

Led product enhancements across four categories by identifying pain points and defining requirements, contributing $3.2M+ in incremental revenue through validated improvements. Redesigned journeys and home-improvement flows with Design & Engineering, translating research into requirements that reduced friction. Oversaw an 8+ person research program (usability testing, interviews, workshops, contextual inquiry) to generate actionable insights for the roadmap. Built scalable frameworks and reusable templates to standardize feature rollouts and QA. Conducted data-driven prioritization with 50+ A/B tests, translating performance metrics and behavioral patterns into roadmap decisions. Facilitated Agile ceremonies across Product, Engineering, Design, and Marketing to shorten iteration cycles. Co-developed AI-assisted tools to automate insight synthesis, saving 10+ hours weekly and accelerating research. Communicated insights in high-impact presentations to executives at town halls, aligning

Managed cross-functional go-to-market rollouts for affiliate launches, aligning messaging, localization, and optimization with Growth, SEO, and RevOps. Scaled business category revenue through A/B testing of CTAs, UX, and messaging. Led 2 direct reports to deliver revenue growth across Business, Home & Health verticals via coordinated content strategy and affiliate optimization. Saved 260+ hours/year by automating content workflows via Zapier + APIs. Collaborated with Product, Legal, and SEO/SEM to design compliant user flows for Insurance and Home Improvement journeys, achieving a 23% increase in qualified leads.

Grew 45% YoY organic traffic by localizing content across Insurance, Investing, Personal Finance, and Credit Cards (US, UK) and launching 10+ market-specific features, reducing content deployment time by 3 days per release via CMS workflows and tooling improvements. Mentored a 10+ person team, increasing output by 30–45+ articles per month through improved information architecture, benchmarking, and streamlined calendars/workflows in partnership with PR/Marketing. Led Health & Home migration, preserving 98% of SEO equity through schema and architecture optimization.