Available to hire
I’m a dynamic Digital Marketing Lead with a passion for growth hacking, lead generation, programmatic strategies, performance marketing, and SEO. I love turning ideas into engines that attract, convert, and retain customers, delivering measurable results. I also excel in web UI/UX design and development, marketing automation, and cross‑platform integration. With 7+ years of experience in Indonesia and 5+ years in Singapore, HK, and AU, I’ve led digital transformations across media, IT, SaaS, hospitals, and banks, including remote programs that stay within budget while delivering impact. I infuse Retro-Futurism-inspired aesthetics to elevate brands. See my portfolio at themaltya.com for examples of my work.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Indonesian
Fluent
Work Experience
Digital Marketing Lead at themaltya.com
March 1, 2022 - PresentContinued leadership in digital marketing, overseeing remote campaigns for enterprises within budget constraints and delivering optimized performance. Led the full spectrum of digital channels from web, social, email, to programmatic ads; championed Retro‑Futurism‑inspired aesthetics to heighten brand appeal, and expanded the organization’s digital capabilities across multiple markets (Indonesia, Singapore, Hong Kong, Australia).
Digital Marketing Lead at themaltya.com
March 1, 2022 - October 12, 2025Led digital marketing across a four‑business group, reshaping it into a sustainable dual‑profit model. Evolved lead generation from traditional channels into lasting subscription-based growth, elevated promotional materials, EDMs, social media engagement, and strategic paid ads. Drove MQL to SQL conversion and delivered year‑over‑year revenue growth. Built a digital marketing powerhouse for hospital projects while protecting profit margins and expanded the footprint from web portal to digital magazine across multiple digital products. Managed cross‑functional teams across healthcare and IT sectors to ensure a lucrative digital footprint in the health domain.
Digital Marketing Lead at The Maltya
March 1, 2022 - PresentCurrent role leading cross-functional teams across digital channels, maximizing the brand’s footprint in healthcare and other sectors, and delivering a scalable, remote-friendly marketing engine that supports subscription-based business models and sustained growth.
Digital Marketing Lead at The Maltya
March 1, 2022 - October 12, 2025Orchestrated a comprehensive marketing metamorphosis: enhanced promotional assets, EDMs, and social engagement; built a digimark powerhouse; expanded digital footprint from a web portal to a digital magazine and other digital products; maximized paid and organic channels to drive revenue and improve margins.
Digital Marketing Lead at theMaltya
March 1, 2022 - PresentLed a digital marketing metamorphosis for a group of four businesses into a well-rounded dual-profit structure and initiated a digital-marketing evolution that refined lead generation into lasting subscription models. Elevated promotional materials, EDMs, and social media engagement, implemented strategic paid ads, and engineered a surge in MQL to SQL conversions, contributing to year-on-year revenue growth. Built a digimark powerhouse across healthcare and other sectors, guiding remote digital marketing initiatives and expanding the digital footprint from the web portal to the digital magazine and across multiple digital products and social platforms.
Digital Marketing Lead at The Maltya
March 1, 2022 - PresentCurrent role focusing on growth hacking, lead generation, and performance marketing with a strong emphasis on ROI, UX/UI alignment, and cross-platform integration; manages remote teams and drives continuous optimization.
Digital Marketing Lead at The Maltya
March 1, 2022 - PresentLed the digital marketing transformation for a group of four businesses, establishing a digimark powerhouse, elevating promotional materials, EDMs, social media engagement, and paid ads. Refined lead generation into durable subscription models and improved MQL to SQL conversion, driving year-over-year revenue growth.
Founder & Digital Marketing Lead at theMaltya
March 1, 2022 - PresentPioneered the establishment of a digimark powerhouse; led a marketing metamorphosis including promotional materials, EDMs, social media engagement, and strategic paid ads; expanded digital products and cross-platform reach from web portals to digital magazines; led remote initiatives for enterprise clients.
Digital Marketing Lead
March 1, 2022 - September 30, 2025Led the evolution of digital marketing across four businesses into a sustainable dual-profit structure; refined lead generation into lasting subscription models with a 1.5x buying cycle ratio; boosted MQL to SQL conversions; established a digimark powerhouse and drove year-on-year revenue growth across healthcare and other sectors; managed digital channels and omni-channel strategies.
Digital Marketing Lead at theMaltya
March 1, 2022 - PresentLed the transformation of four businesses into a sustainable dual-profit model; evolved lead generation to subscription-based engagement with a 1.5x buying-cycle ratio; elevated promotional materials, EDMs, social media engagement, and paid ads; drove MQL to SQL conversions and consistent year-over-year revenue growth; established a digital marketing powerhouse and expanded healthcare sector footprint across digital channels; maximized digital potential across the web portal, digital magazine, and other digital products for SGB.
Head of Digital Marketing at The Maltya
December 1, 2021 - October 12, 2025Orchestrated a transition toward subscription models, scaled digital programs across Indonesia, Singapore, HK, and AU, and led the acceleration of digital channels from web portal to digital magazine and multiple digital products.
Senior Digital Marketing Manager at The Maltya
December 1, 2020 - October 12, 2025Built and steered multi-channel digital marketing across web, social, email, and paid media; expanded remote capabilities and cross-market campaigns, focusing on sustainable growth and customer value.
Digital Marketing Lead at The Maltya
July 1, 2020 - October 12, 2025Led the digital marketing evolution across a group of four businesses, establishing a dual-profit structure and transitioning lead generation into lasting subscription models with a 1.5x buying cycle ratio. Elevated promotional materials, EDMs, social media engagement, and strategic paid ads; engineered a surge in MQL to SQL conversions and drove year-on-year revenue growth.
Digital Marketing Specialist
July 1, 2020 - September 30, 2025Early-career role focusing on launching digital marketing initiatives, developing lead generation pipelines, and contributing to revenue growth.
Digital Marketing Lead at The Maltya
September 1, 2019 - PresentLed a group of four businesses toward a sustainable dual-profit structure and launched a digital marketing evolution that transformed lead generation into durable subscription models, delivering a 1.5x buying-cycle ratio and stronger customer lifetime value. Elevated promotional materials, EDMs, and social media engagement, complemented by strategic paid ads, to unlock a high-velocity growth engine. Engineered a seamless MQL-to-SQL conversion and drove year-over-year revenue growth. Pioneered a digimark powerhouse that expanded a hospital’s digital footprint beyond traditional channels, increasing gross income while protecting margins. Directed a cross-functional team across web portals, digital magazines, and multiple digital products within the healthcare sector, consistently achieving lucrative footprints and scalable results. I’ve steered digital initiatives across Indonesia, Singapore, Hong Kong, and Australia, aligning brand strategy with performance metrics and remote-team c
Education
Qualifications
Industry Experience
Healthcare, Media & Entertainment, Software & Internet, Financial Services, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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