Sanjith TS

Led end-to-end creative execution for MyFitness, ensuring consistency across digital and marketplace touchpoints. Designed and optimized website UI flows including landing pages, conversion-driven sale banners, and user journey enhancements. Created high-performing Meta static creatives and AI-generated video ads for performance marketing and engagement metrics. Developed SKU-level content such as product images, videos, and A+ content to improve product storytelling and conversion. Worked on product packaging design aligning visual identity with brand positioning and shelf appeal. Produced platform-specific creatives for Flipkart, Amazon, Zepto, Blinkit, and Instamart while ensuring compliance with each platform’s guidelines. Built and streamlined AI-driven creative workflows to accelerate production and reduce turnaround time while maintaining visual quality at scale. Collaborated with marketing and growth teams to deliver campaign-ready assets across multiple channels.

Designed digital assets for the Zepto app including A+ content, PLP, and PDPs to ensure a seamless browsing experience. Enhanced product images and videos for brands, Zepto’s private labels, and seasonal campaigns to increase engagement. Collaborated with the Product Team to refine Zepto catalog and app layout, improving UI and interaction. Developed marketing visuals for promotions, festivals, and brand collaborations while maintaining design consistency. Mentored interns on UI design, visual hierarchy, and design principles. Supported marketing teams by adapting designs for different channels.

Worked on UI design and creative deliverables for clients including Myntra, Amazon, Flipkart, Dell, Cult.fit, and Lenskart. Responsible for UI design, banner design, GIF animation, and social media poster and emailer design. Created and supported eye-catching campaigns for print and digital media. Delivered client materials such as logos, brochures, and website assets, and collaborated with marketing teams to ensure cohesive creative across channels.