Hi, I’m Santiago Araya Milovic, an Art Director and Brand Strategist with 6+ years of experience shaping visual identities and leading creative communication for global brands, NGOs, and cultural ventures across Chile, Portugal, and Croatia. I specialize in brand systems, digital campaigns, corporate communication, and event visual production. I’m an EU citizen with proven success in remote and multicultural workflows, fluent in English, Spanish, and Portuguese. I enjoy turning data and briefs into visually compelling narratives that connect audiences with brands. I’ve built and scaled visual ecosystems for diverse markets, collaborating across cross-functional teams and time zones to deliver impact-driven campaigns and experiences.

Santiago Araya Milovic

Hi, I’m Santiago Araya Milovic, an Art Director and Brand Strategist with 6+ years of experience shaping visual identities and leading creative communication for global brands, NGOs, and cultural ventures across Chile, Portugal, and Croatia. I specialize in brand systems, digital campaigns, corporate communication, and event visual production. I’m an EU citizen with proven success in remote and multicultural workflows, fluent in English, Spanish, and Portuguese. I enjoy turning data and briefs into visually compelling narratives that connect audiences with brands. I’ve built and scaled visual ecosystems for diverse markets, collaborating across cross-functional teams and time zones to deliver impact-driven campaigns and experiences.

Available to hire

Hi, I’m Santiago Araya Milovic, an Art Director and Brand Strategist with 6+ years of experience shaping visual identities and leading creative communication for global brands, NGOs, and cultural ventures across Chile, Portugal, and Croatia. I specialize in brand systems, digital campaigns, corporate communication, and event visual production. I’m an EU citizen with proven success in remote and multicultural workflows, fluent in English, Spanish, and Portuguese.

I enjoy turning data and briefs into visually compelling narratives that connect audiences with brands. I’ve built and scaled visual ecosystems for diverse markets, collaborating across cross-functional teams and time zones to deliver impact-driven campaigns and experiences.

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Language

Spanish; Castilian
Fluent
English
Fluent
Croatian
Advanced
Portuguese
Fluent
French
Beginner

Work Experience

Event Photographer & Videographer at TIMEOUT ZAGREB
November 1, 2023 - December 1, 2025
Directed all visual documentation for Zagreb's leading nightlife venue, covering up to 8 events per week across 4 spaces; delivered 30+ edited photos per event and rotating video content for digital campaigns; grew the venue's Instagram following from 5,000 to 10,000 through visual storytelling.
Co-Founder & Creative Director at ASTRO
October 1, 2022 - November 1, 2023
Spearheaded brand strategy and communications, bridging Lisbon's electronic music scene with Latin American talents; conceptualized and branded 14 events across live music, pop-up gastronomy, and art exhibitions, attracting 200-600 attendees per event; managed visual ecosystem across 14 campaigns (6 assets per campaign) including posters and motion graphics.
Digital Art Director at CORPO COMUNICACIONES
March 1, 2023 - April 1, 2024
Produced corporate communication and sustainability campaigns for 6+ concurrent clients (Parque Arauco LATAM, IANSA, Andess, ACADES); produced 1 daily social media graphic per brand and 20+ assets per week across LinkedIn, Instagram, and Facebook; translated complex ESG data into clear infographic systems for B2B/B2C.
Creative Director & Graphic Designer at Desafío Levantemos Chile
June 1, 2021 - September 1, 2022
Led all creative as sole in-house designer for a prominent humanitarian NGO; authored 4 institutional impact reports (30+ pages each) and fundraising decks; drove visual strategy for nationwide humanitarian aid campaigns from brief to final delivery.
Art Director at WOLF BCPP
November 1, 2020 - May 1, 2021
Crafted creative campaigns and key visuals for international clients across aviation, automotive, financial, and food sectors; launched and managed 1-3 campaigns per month, adapting strategies based on performance data across digital and offline channels.
Digital Art Director at Red Bull
January 1, 2019 - January 1, 2020
Designed daily digital content for Red Bull Chile's Media Network; created social assets and campaign visuals for Instagram, Facebook, YouTube; contributed to major activations including Batalla de Gallos, Valparaiso Cerro Abajo, Red Bull Summer Edition, and Red Bull Lola.
Art Director Intern at DDB Chile
June 1, 2018 - December 1, 2018
Collaborated with senior creative directors on concept development and asset production for Suzuki, JAC Motors, Telepizza.
Freelance Brand & Identity Designer at Various Clients
January 1, 2019 - Present
Delivered brand identity development, visual systems, and photography for independent clients and SMEs across Chile, Portugal, and Croatia.

Education

B.A. in Advertising at Duoc UC, San Carlos de Apoquindo, Santiago, Chile
January 1, 2015 - January 1, 2018
Teaching Assistant, Advanced Digital Retouching (Ps & Ai) at Duoc UC
August 1, 2016 - December 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Travel & Hospitality, Education