I am an audio professional with extensive hands-on experience across audio production, acoustics, systems integration, and solutions architecture. My passion for audio and music drives my work, and I aim to contribute value by blending technical excellence with creative problem solving in an international pro-audio environment. Over the years I have taught at ITESM Puebla, led Harman Pro Audio Brand initiatives, designed and delivered AV/Pro Audio projects, built an own recording studio, and managed regional sales across LATAM. I thrive on helping teams and clients achieve outstanding sound, efficient processes, and measurable results.

Santiago Sánchez Urrutia

I am an audio professional with extensive hands-on experience across audio production, acoustics, systems integration, and solutions architecture. My passion for audio and music drives my work, and I aim to contribute value by blending technical excellence with creative problem solving in an international pro-audio environment. Over the years I have taught at ITESM Puebla, led Harman Pro Audio Brand initiatives, designed and delivered AV/Pro Audio projects, built an own recording studio, and managed regional sales across LATAM. I thrive on helping teams and clients achieve outstanding sound, efficient processes, and measurable results.

Available to hire

I am an audio professional with extensive hands-on experience across audio production, acoustics, systems integration, and solutions architecture. My passion for audio and music drives my work, and I aim to contribute value by blending technical excellence with creative problem solving in an international pro-audio environment.

Over the years I have taught at ITESM Puebla, led Harman Pro Audio Brand initiatives, designed and delivered AV/Pro Audio projects, built an own recording studio, and managed regional sales across LATAM. I thrive on helping teams and clients achieve outstanding sound, efficient processes, and measurable results.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate
German
Beginner

Work Experience

ProAudio / Production / Acoustics Lecturer at ITESM – Campus Puebla
April 30, 2022 - July 24, 2025
Assigned courses including mixing and mastering workshops. Assisted in course collaboration and contributed to integrative exams.
Executive Manager Harman Pro Audio Brand at Hi Tech Audio
May 31, 2019 - July 24, 2025
Developed and expanded customers and market share across Mexico. Positioned Harman pro audio products within strategic partners/customers. Organized seminars, tradeshows, presentations, demonstrations, and marketing activities for brand expansion.
Professional Audio and Video Project Consultant at Techno-IT
September 30, 2018 - July 24, 2025
Designed and developed AV projects in an IT systems integrator. Conducted professional AV installations from structured cabling to delivering technical memoirs. Provided lectures during and after project implementation.
Territory Account Manager – South Latin America – Audio Division at AVID Technology, Inc.
January 31, 2017 - July 24, 2025
Developed and expanded reseller base across LATAM territory. Improved distribution channels, organized seminars, trade shows, presentations, and marketing activities to increase brand impact.
Director of Sales – Latin America & Spain, Regional Sales Manager – Southwestern and Central US at Sierra Video Systems
February 28, 2013 - July 24, 2025
Managed reseller development in LATAM and Spain. Oversaw distributor projects and provided training on technical and sales strategies. Developed expanded solutions projects within product range.
Regional Sales Manager – Mexico at Ross Video
January 31, 2010 - July 24, 2025
Opened new distribution channels. Managed project for TV Azteca automation. Coordinated and taught efficient demo units use to distributors.
Country Manager / Territory Account Manager at Kramer Electronics Mexico
January 31, 2008 - July 24, 2025
Established Kramer Electronics office in Mexico, positioning the company as a leader in professional AV market. Supervised growth of market segments, organized technical seminars, and marketing campaigns, raising yearly business significantly.
Special Projects Management and Engineering / Mixing Engineer / Tech Support & Field Engineering at Sony Electronics Mexico
March 31, 2004 - July 24, 2025
Managed large news production and automation projects. Executed and integrated advanced music recording studios in LATAM. Established and expanded tech support network in northern Mexico.
ProAudio / Production / Acoustics Lecturer at ITESM – Campus Puebla
February 1, 2020 - April 1, 2022
Assigned courses. Assistant course collaboration. Mixing Workshops. Mastering Workshops. Integrative Exam Contributor.
Executive Manager at Hi Tech Audio
October 1, 2018 - May 1, 2019
Harman Pro Audio Brand – Developed and expanded customers and market share in all Mexico. Harman pro audio products positioning within strategic partners / customers. Organized seminars, tradeshows, presentations, demonstrations and other marketing activities to expand brand impact.
Professional Audio and Video Project Consultant at Techno-IT
February 1, 2017 - September 1, 2018
Designed and developed audio and video projects in an IT oriented systems integrator. Made professional AV installations, from structured cabling to technical memoirs delivery. Users lecturing along the implementation process and after the end of the project implementation.
AV Pro Specialist Consultant at AVID Technology, Inc.
November 1, 2013 - Present
Involved in several IT project design, quotation and implementation
Recording & Mixing Engineer at Power Track Studio
August 1, 2019 - January 1, 2023
Acoustic design consultant. Systems integrator. Recording engineer. Mixing and editing engineer.
Owner / Recording/Editing/Mixing/Mastering Engineer at The Vault Recording Studios
January 1, 2014 - Present
Owner / Recording/Editing/Mixing/Mastering Engineer – Achieved greater recording experience and techniques over varied types of scenarios for recording: rehearsals, live, studio, podcast, live panels, movies
Territory Account Manager – South Latin America – Audio Division at Avid Technology
January 1, 2017 - Present
Developed and expanded resellers within the LATAM territory. Made more proficient the distribution channels within the region. Organized seminars, trade shows, presentations, demonstrations and other marketing activities to expand brand impact.
Director of Sales at Sierra Video Systems
February 1, 2010 - February 1, 2013
Developed and expanded resellers within the LATAM and Spain territories. Managed complex projects with the distributors. Trained local offices and distributors, both in technical and sales strategies. Developed special projects which called for expanded solutions within the product range.
Regional Sales Manager at Ross Video
February 1, 2008 - January 1, 2010
Opened new distribution channels. Performed project management in huge automation project for TV Azteca. Coordinated demo units purchase from the distributors and taught them how to run efficient demos on their demo units.
Country Manager at Kramer Electronics Mexico
June 1, 2006 - January 1, 2008
Established the first Kramer Electronics office in Mexico. Positioned Kramer Electronics as the leader in Professional Audio/Video market. Expanded the scope in AV projects, involving several product categories. Supervised the overall growth and establishment of the various market segments for AV products in Mexico. Established technical seminars for the resellers. Consolidated and gained market impact within local tradeshows. Carried out full multimedia marketing campaigns. Helped raise the total yearly business from $200K USD to $1.5M USD in just 1.5 years.
Territory Account Manager at Kramer Electronics Mexico
September 1, 2004 - June 1, 2006
Expanded installed base of resellers and distribution channels from less than 30 to a couple hundred proficient resellers. Segmented resellers by market verticals. Established Kramer offices in Mexico, as well as the analysis and flow of inventory in Mexico.
Special Projects Management and Engineering at Sony Electronics Mexico
January 1, 1999 - March 1, 2004
Managed, from inception to completion, the most ambitious project for news. Mixing Engineer. Collaborated in several mixing sessions with various artists. Lectures on mix-down sessions. Implemented and integrated advanced music recording and production studios in LATAM with Sony Professional Audio equipment.
Recording Session Engineer at Sony Electronics Mexico
October 1, 2000 - December 31, 2001
Collaborated in several recording sessions with various artists. Perfectioned mixing techniques. Lectures on mix-down sessions.
Tech Support & Field Engineering at Sony Electronics Mexico
July 1, 1997 - January 1, 1999
Established and expanded the tech support network in the northern region of Mexico. Trained and turned into profitable business units the tech support representatives in the northern of Mexico.
Project Leader at MBR Design Group
August 1, 2000 - Present
Freelance project leading for a music recording studio in Cairo, Egypt.
Lecturer – ProAudio / Production / Acoustics at ITESM – Campus Puebla
February 1, 2020 - April 1, 2022
Assigned courses; assisted with course collaboration; conducted Mixing and Mastering Workshops; contributed to Integrative Exams.
Director of Sales – Latin America & Spain at Sierra Video Systems
February 1, 2010 - February 1, 2013
Developed and expanded resellers within LATAM and Spain; managed complex distributor projects; trained local offices and distributors; led special projects expanding product range.
Regional Sales Manager – Mexico at Ross Video
February 1, 2008 - January 1, 2010
Opened new distribution channels; managed a large automation project for TV Azteca; coordinated demo units and taught distributors how to run efficient demos.
Country Manager at Kramer Electronics Mexico
September 1, 2004 - January 1, 2008
Established Kramer Electronics office in Mexico; led market expansion and AV project reach; conducted technical seminars for resellers and executed regional marketing campaigns.

Education

Bachelors studies complete at Universidad Iberoamericana Campus Santa Fe
November 12, 2024 - November 12, 2024
Electronics and Communications Engineering
Diploma at National Autonomous University of Mexico (UNAM)
August 1, 1991 - June 30, 1995
Diploma in Industrial Robotics at UNAM: Diploma in Industrial Robotics Post Graduate School, Continuous Studies Division, Engineering Faculty
January 11, 2030 - January 23, 2026
Electronics and Communications Engineering at Universidad Iberoamericana, Campus Santa Fé, Mexico City, Mexico
August 1, 1991 - June 1, 1995
Electronics and Communications Engineering at Universidad Iberoamericana, Campus Santa Fé, Mexico City, Mexico
August 1, 1991 - June 30, 1995
Diploma in Industrial Robotics at UNAM - Post Graduate School, Continuous Studies Division, Engineering Faculty
January 11, 2030 - January 23, 2026
AVID Education/Certification (Sales Strategies, Strategic Planning, Live Mixing Consoles Setup, Mixing, and Recording) at AVID
January 11, 2030 - January 23, 2026

Qualifications

Reaper, ProTools, Adobe Audition DAW
November 12, 2024 - November 12, 2024
Been mixing audio since 1987
Audio Production
November 12, 2024 - November 12, 2024
Audio record, edit, mix, master
AVID: Sales Strategies, Strategic Planning, Live Mixing Consoles Setup, Mixing, and Recording
January 11, 2030 - July 24, 2025
Sony Corp: Data Storage Systems, Video Networks over LAN & WAN, Six Sigma Green Belt, Pro-Audio Tech Support & Project Implementation
January 11, 2030 - July 24, 2025
Six Sigma Green Belt
January 11, 2030 - January 23, 2026
AVID: Sales Strategies, Strategic Planning, Live Mixing Consoles Setup, Mixing, and Recording
January 11, 2030 - January 23, 2026
Six Sigma Green Belt
January 11, 2030 - January 23, 2026
AVID: Data Storage Systems, Video Networks over LAN & WAN; Pro-Audio Tech Support & Project Implementation
January 11, 2030 - January 23, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Computers & Electronics, Wholesale & Distribution, Software & Internet, Other