I am a Creative Marketing Executive with a strong foundation in Print and digital media creation, video editing, collateral design, and more. I translate ideas into visually compelling campaigns that drive brand presence and engagement across social platforms. I excel at collaborating with clients and stakeholders to develop content strategies, manage social channels, and deliver polished visuals—from graphics and video to press materials and newsletters. I am passionate about cross-cultural communication and continuously learning in fast-paced marketing environments.

Goh Aixin

I am a Creative Marketing Executive with a strong foundation in Print and digital media creation, video editing, collateral design, and more. I translate ideas into visually compelling campaigns that drive brand presence and engagement across social platforms. I excel at collaborating with clients and stakeholders to develop content strategies, manage social channels, and deliver polished visuals—from graphics and video to press materials and newsletters. I am passionate about cross-cultural communication and continuously learning in fast-paced marketing environments.

Available to hire

I am a Creative Marketing Executive with a strong foundation in Print and digital media creation, video editing, collateral design, and more. I translate ideas into visually compelling campaigns that drive brand presence and engagement across social platforms.

I excel at collaborating with clients and stakeholders to develop content strategies, manage social channels, and deliver polished visuals—from graphics and video to press materials and newsletters. I am passionate about cross-cultural communication and continuously learning in fast-paced marketing environments.

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Language

English
Fluent
Chinese
Intermediate

Work Experience

Lead Graphic Designer at AICO Digital
January 1, 2020 - Present
Designs social media content (IG, FB, Telegram); collateral design for online and offline media; develops content strategies and editorial calendars; client collaboration and content tailoring; video creation & editing (promo, info, basic animation); SEO audits and content optimization (on-page/off-page); photography for marketing use; social media management and customer engagement; press releases and newsletters; PowerPoint creation for investment pitches.
Digital Marketer at Expat Insurance PTE LTD
March 1, 2023 - August 2, 2023
Communication with stakeholders; website overhaul and updates alongside SEO optimization; WordPress, Zapier, Salesforce integration; social media strategy & content creation; marketing collateral & video content production; video script writing and editing; company magazine design & copy writing; event marketing support (design, execution, promotion); lead generation via CRM tools and analysis.
Digital Marketing at Tath Hui Foods
January 1, 2019 - December 31, 2021
Packaging/marketing design for local and global clients from China, Ireland, UK and more; oversee global and local packaging consistency and adaptation; photo, gif, and video content creation for marketing; event and campaign calendar management; campaign coordination and client communications; cross-cultural content localization; digital contents strategy and creation (blogs, social, newsletters).
Graphic Design & Marketing at Zoophonics Safari House Preschool
January 1, 2016 - January 1, 2019
Design of teaching/marketing materials; illustrations; textbooks covers and educational visuals; animated tutorial videos for violin classes; hand-made stage props and wall murals for end-year concert; inter-campus support (Singapore/Malaysia); event posters and photography; video tutorials for curricula support; teacher collaboration for custom materials; support for regional expansion in Malaysia.
Freelance Media Trainer at Ink Fusion
October 1, 2013 - December 1, 2018
Design banners, flyers, posters; teaching art from primary/secondary students with a range of different media; traditional to digital art; drawings and renderings to board for video companies; designing templates and frames for event photo booths; interactive and on-site drawing for customers at events and managing photo booth printing; create teaching materials for students and art therapy at Goodman Arts Centre.

Education

SG United Skills Programme - Digital Marketing at SG United Skills Programme
November 1, 2021 - May 2, 2022
Diploma in Animation & 3D Arts at Ngee Ann Polytechnic
January 1, 2011 - January 1, 2014
Diploma in Digital Media Design at Institute of Technical Education
January 1, 2009 - January 1, 2011

Qualifications

SG United Skills Programme - Digital Marketing
November 1, 2021 - May 2, 2022
Diploma in Animation & 3D Arts
January 1, 2011 - January 1, 2014
Diploma in Digital Media Design
January 1, 2009 - January 1, 2011

Industry Experience

Media & Entertainment, Education, Professional Services
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