Available to hire
I am a Creative Marketing Executive with a strong foundation in Print and digital media creation, video editing, collateral design, and more. I translate ideas into visually compelling campaigns that drive brand presence and engagement across social platforms.
I excel at collaborating with clients and stakeholders to develop content strategies, manage social channels, and deliver polished visuals—from graphics and video to press materials and newsletters. I am passionate about cross-cultural communication and continuously learning in fast-paced marketing environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Intermediate
Work Experience
Lead Graphic Designer at AICO Digital
January 1, 2020 - PresentDesigns social media content (IG, FB, Telegram); collateral design for online and offline media; develops content strategies and editorial calendars; client collaboration and content tailoring; video creation & editing (promo, info, basic animation); SEO audits and content optimization (on-page/off-page); photography for marketing use; social media management and customer engagement; press releases and newsletters; PowerPoint creation for investment pitches.
Digital Marketer at Expat Insurance PTE LTD
March 1, 2023 - August 2, 2023Communication with stakeholders; website overhaul and updates alongside SEO optimization; WordPress, Zapier, Salesforce integration; social media strategy & content creation; marketing collateral & video content production; video script writing and editing; company magazine design & copy writing; event marketing support (design, execution, promotion); lead generation via CRM tools and analysis.
Digital Marketing at Tath Hui Foods
January 1, 2019 - December 31, 2021Packaging/marketing design for local and global clients from China, Ireland, UK and more; oversee global and local packaging consistency and adaptation; photo, gif, and video content creation for marketing; event and campaign calendar management; campaign coordination and client communications; cross-cultural content localization; digital contents strategy and creation (blogs, social, newsletters).
Graphic Design & Marketing at Zoophonics Safari House Preschool
January 1, 2016 - January 1, 2019Design of teaching/marketing materials; illustrations; textbooks covers and educational visuals; animated tutorial videos for violin classes; hand-made stage props and wall murals for end-year concert; inter-campus support (Singapore/Malaysia); event posters and photography; video tutorials for curricula support; teacher collaboration for custom materials; support for regional expansion in Malaysia.
Freelance Media Trainer at Ink Fusion
October 1, 2013 - December 1, 2018Design banners, flyers, posters; teaching art from primary/secondary students with a range of different media; traditional to digital art; drawings and renderings to board for video companies; designing templates and frames for event photo booths; interactive and on-site drawing for customers at events and managing photo booth printing; create teaching materials for students and art therapy at Goodman Arts Centre.
Education
SG United Skills Programme - Digital Marketing at SG United Skills Programme
November 1, 2021 - May 2, 2022Diploma in Animation & 3D Arts at Ngee Ann Polytechnic
January 1, 2011 - January 1, 2014Diploma in Digital Media Design at Institute of Technical Education
January 1, 2009 - January 1, 2011Qualifications
SG United Skills Programme - Digital Marketing
November 1, 2021 - May 2, 2022Diploma in Animation & 3D Arts
January 1, 2011 - January 1, 2014Diploma in Digital Media Design
January 1, 2009 - January 1, 2011Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Financial Services, Other
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