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B2B Digital Marketing leader with 9+ years of experience delivering integrated, data-driven demand generation programs across global SaaS and enterprise buyer journeys. Skilled in ABM, CRM/marketing automation (HubSpot, Dynamics, Salesforce), and multi-channel campaigns that align tightly with sales for pipeline growth. Experienced across APAC/EMEA/ANZ markets, driving measurable outcomes through paid media (LinkedIn Ads, Google Ads), SEO/SEM, lead nurturing and scoring, webinars/events, and content-led strategy. Adept at building lead journeys, improving conversion, and optimizing ROI with strong analytics and stakeholder collaboration.…B2B Digital Marketing leader with 9+ years of experience delivering integrated, data-driven demand generation programs across global SaaS and enterprise buyer journeys. Skilled in ABM, CRM/marketing automation (HubSpot, Dynamics, Salesforce), and multi-channel campaigns that align tightly with sales for pipeline growth. Experienced across APAC/EMEA/ANZ markets, driving measurable outcomes through paid media (LinkedIn Ads, Google Ads), SEO/SEM, lead nurturing and scoring, webinars/events, and content-led strategy. Adept at building lead journeys, improving conversion, and optimizing ROI with strong analytics and stakeholder collaboration.

Sapna Mulani

Digital Marketer, Marketing Automation Specialist, ABM Marketer, +3

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B2B Digital Marketing leader with 9+ years of experience delivering integrated, data-driven demand generation programs across global SaaS and enterprise buyer journeys. Skilled in ABM, CRM/marketing automation (HubSpot, Dynamics, Salesforce), and multi-channel campaigns that align tightly with sales for pipeline growth. Experienced across APAC/EMEA/ANZ markets, driving measurable outcomes through paid media (LinkedIn Ads, Google Ads), SEO/SEM, lead nurturing and scoring, webinars/events, and content-led strategy. Adept at building lead journeys, improving conversion, and optimizing ROI with strong analytics and stakeholder collaboration.…B2B Digital Marketing leader with 9+ years of experience delivering integrated, data-driven demand generation programs across global SaaS and enterprise buyer journeys. Skilled in ABM, CRM/marketing automation (HubSpot, Dynamics, Salesforce), and multi-channel campaigns that align tightly with sales for pipeline growth. Experienced across APAC/EMEA/ANZ markets, driving measurable outcomes through paid media (LinkedIn Ads, Google Ads), SEO/SEM, lead nurturing and scoring, webinars/events, and content-led strategy. Adept at building lead journeys, improving conversion, and optimizing ROI with strong analytics and stakeholder collaboration.

Available to hire

B2B Digital Marketing leader with 9+ years of experience delivering integrated, data-driven demand generation programs across global SaaS and enterprise buyer journeys. Skilled in ABM, CRM/marketing automation (HubSpot, Dynamics, Salesforce), and multi-channel campaigns that align tightly with sales for pipeline growth.

Experienced across APAC/EMEA/ANZ markets, driving measurable outcomes through paid media (LinkedIn Ads, Google Ads), SEO/SEM, lead nurturing and scoring, webinars/events, and content-led strategy. Adept at building lead journeys, improving conversion, and optimizing ROI with strong analytics and stakeholder collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Digital Marketing Manager (Global) at Gentrack

May 1, 2024 - Present

Architects and manages HubSpot CRM automation workflows to define end-to-end lead processes and buyer journeys for pipeline generation and account expansion. Plans and executes LinkedIn Ads programs targeting B2B decision-makers for awareness, demand generation, and upsell. Collaborates with brand and content teams to produce case studies, landing pages, infographics, and email templates aligned to campaign goals. Establishes lead scoring frameworks and nurture tracks in HubSpot to improve lead handoff quality to sales. Coordinates logistics and digital promotion for webinars, virtual events, and industry conferences to increase brand visibility in the utility sector.

Digital Marketing Manager at Gentrack

May 1, 2024 - Present

Architect and manage HubSpot CRM automation workflows to define end-to-end lead processes and buyer journeys supporting pipeline generation and account expansion. Plan and execute multi-channel LinkedIn Ads campaigns targeting B2B decision-makers for brand awareness, demand generation, and upsell initiatives. Collaborate with brand and content teams to create landing pages, case studies, infographics, and email templates aligned to campaign goals. Drive marketing–sales alignment using lead scoring frameworks and HubSpot nurture tracks to improve sales handoff quality. Coordinate webinars, virtual events, and industry conference promotion to increase visibility within the utility sector.

Digital Marketing Manager at John Wiley & Sons

December 1, 2021 - December 1, 2023

Supported global B2B sales teams with integrated demand generation campaigns for healthcare, MedEd, and MedTech verticals, contributing to pipeline exceeding USD $5M in revenue. Managed email marketing, paid search (Google Ads), and paid social campaigns, optimizing for lead quality and conversions across the funnel. Contributed to ABM initiatives for strategic accounts by developing personalized content and messaging for enterprise buyer personas. Coordinated with product marketing, data analytics, and web teams to create and localize digital assets across global portfolios. Planned and executed webinars and virtual events to accelerate brand awareness and mid-funnel engagement with target accounts.

Marketing Manager at Wallem Shipping Group

June 1, 2020 - December 1, 2021

Planned and executed email marketing and paid digital campaigns using MailChimp and Facebook Ads Manager, with performance reporting in Google Data Studio. Led a full website revamp with web agencies and design teams, overseeing SEO strategy, on-page optimization, and UX improvements. Built automated customer journeys in Microsoft Dynamics 365 to streamline sales and marketing workflows, improving lead conversion and reducing manual effort.

Regional Marketing Manager at Shootsta

March 1, 2019 - May 1, 2020

Owned end-to-end inbound digital marketing strategy across SG, HK, AUS, US, and UK to drive qualified traffic and lead generation. Designed and implemented Asia content marketing strategy to grow organic social presence and elevate individual sales rep profiles on LinkedIn. Managed SEO, SEM, and LinkedIn Ads campaigns with internal and external stakeholders to generate qualified B2B leads. Built lead automation workflows, customer journeys, and HubSpot email nurture tracks to re-engage warm prospects and accelerate pipeline velocity.

Digital Marketing Manager at Hashmicro

December 1, 2016 - January 1, 2019

Independently managed full-stack digital marketing (website, SEO, SEM, email marketing, and social) to drive inbound lead generation across Singapore and Indonesia. Developed and executed data-driven lead generation strategy using marketing automation and analytics to improve pipeline contribution and campaign ROI. Managed cross-functional designer and developer teams to enhance UX and optimize conversion on digital properties. Tracked, analyzed, and reported campaign performance against KPI and ROI benchmarks, iterating to continuously improve results.

Digital Marketing Executive at Reach 1to1 Technologies

September 1, 2013 - September 1, 2014

Researched, planned, and executed a content marketing strategy focused on big data, producing blogs, case studies, and white papers to build brand authority and generate inbound leads.