Available to hire
Hello, I’m Sara Arrigone, a digital executive with 15+ years of international experience across technology, media, entertainment and FMCG. I specialize in activating networks, shaping growth strategies, and leading cross-EMEA teams for national and international brands. I hold a PhD in Sociology of Communication, an Executive MBA, and have worked as a professor and advisor for startups, focusing on digital strategy, data-driven projects and scalable marketing initiatives.
I’m fluent in Italian, English and French, with good Spanish, and I enjoy mentoring, training and designing innovative go-to-market programs. Currently I’m a professor at the University of Turin and a consultant for AI-enabled business growth, helping organizations translate insights into impact through strategy, storytelling and execution.
Experience Level
Language
Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Advanced
Work Experience
Advisor and Trainer - AI for Business at 213t
January 1, 2024 - November 10, 2025Data and scenario analysis, product and business development, go-to-market strategy and mentoring for innovative startups.
Marketing and Growth Advisor and Trainer at Apical
January 1, 2024 - November 10, 2025Helping social innovation startups define brand identity, validate products, and create go-to-market and growth strategies; delivering digital strategy and marketing courses.
Contract Professor - Web Writing and Marketing Strategy and Analytics at University of Turin
January 1, 2022 - November 10, 2025Teaching Web writing, marketing strategy and analytics.
Head of Digital Marketing at Deepeex
December 31, 2024 - December 31, 2024Data analysis, brand marketing, agency governance and growth hacking strategy; remote team management; investor relations; sales and investor materials.
Chief Marketing Advisor at Alter Learning
December 31, 2023 - December 31, 2023Analysis, design, growth hacking strategy and remote team management for educational/STEAM games startup.
Coach and Mentor, Senior Trainer and Content Developer at UpSkill Digital
January 1, 2019 - November 10, 2025Projects including Google News Initiative, Google Hustle Academy Africa, Google bootcamps for UK.
Marketing and Communication Director at Etiqa
December 31, 2022 - December 31, 2022Managing marketing, communication, brand and new business strategy; coordinating budget and resources for a software company; EUDEV startup oversight.
Head of Marketing and Communication at EUDEV (Etiqa’s startup)
December 31, 2022 - December 31, 2022Analysis, design and growth hacking strategy for a startup matching EU tech talents to US startups and scale-ups; community creation and event management.
Country Marketing Manager – Digital and Mobile at Nanalab
October 31, 2019 - October 31, 2019Strategy definition, management and launch of apps, products and services; program management; user acquisition and e-commerce strategy; content monetization; support to New Business.
Head of Product, Content and Communication at Bakeca.it
February 1, 2016 - February 1, 2016Planning, leading and executing product strategy across blog, social media, SEO/SEM, partnerships; events and training.
Product and E-commerce Manager at Bakeca.it
February 1, 2016 - February 1, 2016Leading product development, e-commerce and digital marketing; internal teams training on desktop and mobile platforms.
Consumer Insight and Digital Marketing Manager at EMI Music Italy
March 31, 2013 - March 31, 2013Market research, digital strategy, CRM campaigns, SEO/SEM, analytics; social media marketing for EMI artists locally and internationally.
Search Training Lead / Marketing Lead / Italian Communications Lead at Google Ireland
December 31, 2012 - December 31, 2012Internal and external training on search marketing; web marketing and communication strategy; project and resource management; PR and legal support.
Account Manager at Google
December 31, 2009 - December 31, 2009Cross-market communication projects; Italian market analysis; training provider in web marketing and communication.
Web Marketing and Social Media Specialist at IAKI
January 1, 2007 - January 1, 2007Web marketing and social media specialist for Milan-based agency.
Web Content and Communication Manager at Virtual Reality & Multi Media Park
December 31, 2006 - December 31, 2006Web content and communication management; opensource lab observatory.
Program Designer and Senior Trainer at Challenge Network
November 1, 2021 - PresentAI for business Advisor and Trainer at 213t
January 1, 2024 - November 10, 2025Data and scenario analysis, product and business development, go-to-market strategy and mentoring for innovative startups.
Contract Professor at University of Turin
January 1, 2022 - November 10, 2025Web writing and marketing strategy and Analytics courses.
Head of Marketing and Communication (EUDEV) at Etiqa
December 31, 2022 - December 31, 2022Strategy and growth hacking for EU talent matching to US startups; community and event management.
Head of Product, Content and Communication at Bakeca.it
February 29, 2016 - February 29, 2016Planning and leading product strategy across blog, social, SEO/SEM, partnerships, events and training.
Product and E-commerce Manager at Bakeca.it
January 31, 2015 - January 31, 2015Leading product development, ecommerce and digital marketing; internal teams training.
Translator and Localization Manager at Freelance / Various
December 31, 2008 - December 31, 2008Translator and localization for blog, site and academic content (EN/FR to IT).
Search Training Lead, Marketing Lead and Italian Communication Lead at Google Ireland
December 31, 2012 - December 31, 2012Search training for internal/external teams; web marketing and social media strategy; project management.
Web Marketing and Social Media Specialist at IAKI
December 31, 2007 - December 31, 2007Web marketing and social media for a Milan-based web agency.
Freelance Editorial Staff at Various
December 31, 2004 - December 31, 2004Editorial support for online magazines and sites (Coolwatch, La Stampa, etc.).
Education
Executive MBA at Quantic Business School
January 1, 2020 - January 1, 2021PhD in Sociology of Communication at University of Turin
January 1, 2005 - December 31, 2009Master in Communication at University of Turin
January 1, 1996 - December 31, 2003Erasmus Project at University of Toulon
February 1, 1999 - July 31, 2000Master in Responsible AI (in progress) at University of Turin
January 1, 2025 - November 10, 2025ESG and Sustainability (Coursera) at Coursera
January 1, 2021 - November 10, 2025Growth Hacking at NinjaMarketing
January 1, 2017 - January 1, 2018Stanford Advanced Project Management Certification at Stanford University
January 1, 2007 - December 31, 2012Google Ads & Analytics Certifications at Google
January 1, 2007 - November 10, 2025Executive MBA at Quantic Business School
January 1, 2020 - December 31, 2021PhD in Sociology of Communication at University of Turin
January 1, 2005 - December 31, 2009Master in Communication at University of Turin
January 1, 1996 - December 31, 2003Erasmus Program at University of Toulon
January 1, 1999 - December 31, 2000Master in Responsible AI at University of Turin
January 1, 2025 - November 10, 2025Qualifications
Google Ads Certification
January 1, 2007 - November 10, 2025Google Analytics Certification
January 1, 2007 - November 10, 2025Stanford Advanced Project Management Certification
January 1, 2007 - December 31, 2012Stanford Advanced Project Management Certification
January 1, 2011 - December 31, 2012Google Ads Certification
January 11, 2030 - November 10, 2025AdWords Certification
January 11, 2030 - November 10, 2025Google Analytics Certification
January 11, 2030 - November 10, 2025Industry Experience
Software & Internet, Media & Entertainment, Education, Energy & Utilities, Healthcare
Experience Level
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