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I'm a data-driven, results-oriented professional with experience in strategic planning, digital marketing, and business operations. I translate insights into actionable strategies that drive engagement, growth, and measurable outcomes in fast-paced, global environments. I excel at cross-functional collaboration, analytical rigor, and building scalable content and campaigns across Instagram, YouTube, and Spotify. From optimizing content packaging to running data-informed paid media tests, I thrive on turning data into impact and working with diverse teams to achieve ambitious outcomes.…I'm a data-driven, results-oriented professional with experience in strategic planning, digital marketing, and business operations. I translate insights into actionable strategies that drive engagement, growth, and measurable outcomes in fast-paced, global environments. I excel at cross-functional collaboration, analytical rigor, and building scalable content and campaigns across Instagram, YouTube, and Spotify. From optimizing content packaging to running data-informed paid media tests, I thrive on turning data into impact and working with diverse teams to achieve ambitious outcomes.

Sarab Singh Walia

Content Producer, Content Creator, Digital Marketer, +2

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I'm a data-driven, results-oriented professional with experience in strategic planning, digital marketing, and business operations. I translate insights into actionable strategies that drive engagement, growth, and measurable outcomes in fast-paced, global environments. I excel at cross-functional collaboration, analytical rigor, and building scalable content and campaigns across Instagram, YouTube, and Spotify. From optimizing content packaging to running data-informed paid media tests, I thrive on turning data into impact and working with diverse teams to achieve ambitious outcomes.…I'm a data-driven, results-oriented professional with experience in strategic planning, digital marketing, and business operations. I translate insights into actionable strategies that drive engagement, growth, and measurable outcomes in fast-paced, global environments. I excel at cross-functional collaboration, analytical rigor, and building scalable content and campaigns across Instagram, YouTube, and Spotify. From optimizing content packaging to running data-informed paid media tests, I thrive on turning data into impact and working with diverse teams to achieve ambitious outcomes.

Available to hire

I’m a data-driven, results-oriented professional with experience in strategic planning, digital marketing, and business operations. I translate insights into actionable strategies that drive engagement, growth, and measurable outcomes in fast-paced, global environments.

I excel at cross-functional collaboration, analytical rigor, and building scalable content and campaigns across Instagram, YouTube, and Spotify. From optimizing content packaging to running data-informed paid media tests, I thrive on turning data into impact and working with diverse teams to achieve ambitious outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Head Of Content at Mello Media

January 1, 2026 - Present

Led end-to-end content strategy for a high-growth personal brand, driving 34M+ monthly views and 30K+ follower growth in 30 days. Built a repeatable viral content engine, scaling non-follower reach to 98%+. Managed cross-functional production workflows across editing, design, and distribution to ensure consistent, goal-aligned output. Implemented a data → insight → action framework across Instagram, YouTube, and Spotify to continuously optimize content performance. Ran paid media tests ($6K/Month+ spend) to scale top-performing content, prioritizing US audience growth while maintaining cost-efficient global reach. Overhauled content packaging — hooks, thumbnails, and structure — directly improving watch time, retention, and follower conversion rates.

Social Media Specialist at Arizona State University

October 1, 2024 - December 1, 2025

Designed and executed data-driven strategies, increasing engagement by 20%. Conducted campaign analysis to improve ROI by 15%. Aligned initiatives with institutional objectives through stakeholder collaboration.

Google Ads Specialist at Ads With Finesse

March 1, 2024 - August 1, 2024

Optimized Google Ads performance, achieving a 15% increase in CTR. Identified market trends to enhance campaign efficiency and strategy.

Marketing Intern at TiE Colorado

February 1, 2024 - October 1, 2024

Streamlined reporting and communication, improving decision efficiency by 15%. Analyzed marketing data to support data-informed strategy refinement.

Content Marketer at Sportskeeda, Bangalore

January 1, 2022 - December 1, 2022

Applied analytics to boost retention by 30% through optimized digital content. Supported cross-functional alignment between content and business goals.

Social Media Team Lead at Access, Chennai

April 1, 2021 - December 1, 2021

Implemented SEO-driven campaigns, improving visibility by 40%. Enhanced UX and conversion tracking, increasing leads by 20%.