Sara Boskovic

Shaped brand identity and led creative direction for a minimalistic DTC lifestyle brand, growing social channels to 50,000+ followers through content-driven storytelling. Directed product imagery, campaign concepts and UGC production across paid and organic channels.

Founded Melowe and built a DTC lifestyle brand from scratch, shaping brand identity, producing high-performing content, and driving product development. Led influencer partnerships, paid social, and retention-focused campaigns to grow communities. Currently winding down to focus on freelance consulting.

Led the Nordic project management team across 100+ campaigns, coaching on digital marketing, creative strategy and campaign delivery. Built campaign strategies from brief to delivery, resulting in 82% recurring clients. Managed budgets and refined workflows to ensure strong creative output and client satisfaction.