Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Swedish
Fluent
Croatian
Fluent
Spanish; Castilian
Intermediate
Work Experience
CEO & Founder at Melowe
October 1, 2023 - PresentFounded Melowe and built a DTC lifestyle brand from scratch, shaping brand identity, producing high-performing content, and driving product development. Led influencer partnerships, paid social, and retention-focused campaigns to grow communities. Currently winding down to focus on freelance consulting.
Brand & Creative Director at On Black
October 1, 2023 - January 1, 2026Shaped brand identity and led creative direction for a minimalistic DTC lifestyle brand, growing social channels to 50,000+ followers through content-driven storytelling. Directed product imagery, campaign concepts and UGC production across paid and organic channels.
Head of Project Management at We Are Era
June 1, 2022 - October 1, 2023Led the Nordic project management team across 100+ campaigns, coaching on digital marketing, creative strategy and campaign delivery. Built campaign strategies from brief to delivery, resulting in 82% recurring clients. Managed budgets and refined workflows to ensure strong creative output and client satisfaction.
Senior Project Manager at We Are Era
October 1, 2019 - June 1, 2022Led influencer and social media campaigns end-to-end for major Nordic clients including EA Games, Systembolaget and Orkla. Built tailored campaign strategies from brief to delivery, managing large marketing budgets across multiple markets. Pitched and led a campaign nominated for Influencer Marketing Campaign of the Year at the IAB MIXX Awards Sweden.
Education
Bachelor of Media and Communication at Jönköping University, Sweden
January 1, 2016 - January 1, 2019Exchange program at Nanyang Technological University, Singapore
January 1, 2016 - January 1, 2018Bachelor of Media and Communication at Jönköping University
January 1, 2016 - January 1, 2020Bachelor of Media and Communication (Exchange) at Nanyang Technological University
January 1, 2018 - January 1, 2020Bachelor of Media and Communication at Jönköping University, Sweden; Nanyang Technological University, Singapore
January 1, 2016 - January 1, 2019Qualifications
Influencer Marketing Campaign of the Year nomination (IAB MXX Awards Sweden 2021)
January 1, 2021 - March 31, 2026Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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