My name is Sara Dazzani and I am a freelance professional based in Italy. The experience I have gained in the field allows me to manage a project from the initial concept through to its launch, taking care of both the visual design and the development aspects. EXPERIENCE Since 2021, I have been working as a freelance Web & Graphic Designer, offering services such as: • Website and e-commerce design and development using WordPress and WooCommerce • Custom WordPress themes developed with HTML, CSS, and PHP • Hosting and maintenance services • Privacy and GDPR management • Front-end development • UI/UX design and mockup creation using Figma, based on a mobile-first approach During my professional experience, I have collaborated as an external resource with several agencies, where I actively participated in meetings and contributed to the development of new internal processes. • I managed client support with calmness and empathy • I consistently achieved both short-term and long-term goals • I proposed improvements to enhance performance and efficiency • I managed my time effectively to maintain relationships with agencies while building my own client network APPROACH I am a curious person who enjoys exploring work through new ideas and approaches. When facing a problem, I tend to think outside the box and consider a wide range of alternatives. I pay close attention to different perspectives and opinions, and I feel comfortable connecting with new people, which has allowed me to build a strong professional network. I show empathy toward colleagues and believe it is essential in collaborative environments. I am also able to delegate effectively when needed. I pay strong attention to detail and strive to deliver high-quality work. When challenges arise, I focus on finding solutions rather than dwelling on problems. I see failures as opportunities for learning and as an integral part of the path toward success

Sara Dazzani

My name is Sara Dazzani and I am a freelance professional based in Italy. The experience I have gained in the field allows me to manage a project from the initial concept through to its launch, taking care of both the visual design and the development aspects. EXPERIENCE Since 2021, I have been working as a freelance Web & Graphic Designer, offering services such as: • Website and e-commerce design and development using WordPress and WooCommerce • Custom WordPress themes developed with HTML, CSS, and PHP • Hosting and maintenance services • Privacy and GDPR management • Front-end development • UI/UX design and mockup creation using Figma, based on a mobile-first approach During my professional experience, I have collaborated as an external resource with several agencies, where I actively participated in meetings and contributed to the development of new internal processes. • I managed client support with calmness and empathy • I consistently achieved both short-term and long-term goals • I proposed improvements to enhance performance and efficiency • I managed my time effectively to maintain relationships with agencies while building my own client network APPROACH I am a curious person who enjoys exploring work through new ideas and approaches. When facing a problem, I tend to think outside the box and consider a wide range of alternatives. I pay close attention to different perspectives and opinions, and I feel comfortable connecting with new people, which has allowed me to build a strong professional network. I show empathy toward colleagues and believe it is essential in collaborative environments. I am also able to delegate effectively when needed. I pay strong attention to detail and strive to deliver high-quality work. When challenges arise, I focus on finding solutions rather than dwelling on problems. I see failures as opportunities for learning and as an integral part of the path toward success

Available to hire

My name is Sara Dazzani and I am a freelance professional based in Italy. The experience I have gained in the field allows me to manage a project from the initial concept through to its launch, taking care of both the visual design and the development aspects.
EXPERIENCE
Since 2021, I have been working as a freelance Web & Graphic Designer, offering services such as:
• Website and e-commerce design and development using WordPress and WooCommerce
• Custom WordPress themes developed with HTML, CSS, and PHP
• Hosting and maintenance services
• Privacy and GDPR management
• Front-end development
• UI/UX design and mockup creation using Figma, based on a mobile-first approach
During my professional experience, I have collaborated as an external resource with several agencies, where
I actively participated in meetings and contributed to the development of new internal processes.
• I managed client support with calmness and empathy
• I consistently achieved both short-term and long-term goals
• I proposed improvements to enhance performance and efficiency
• I managed my time effectively to maintain relationships with agencies while building my own client network

APPROACH
I am a curious person who enjoys exploring work through new ideas and approaches. When facing a problem, I tend to think outside the box and consider a wide range of alternatives.
I pay close attention to different perspectives and opinions, and I feel comfortable connecting with new people, which has allowed me to build a strong professional network. I show empathy toward colleagues and believe it is essential in collaborative environments. I am also able to delegate effectively when needed.
I pay strong attention to detail and strive to deliver high-quality work. When challenges arise, I focus on finding solutions rather than dwelling on problems. I see failures as opportunities for learning and as an integral part of the path toward success

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

Italian
Fluent
English
Advanced
German
Beginner

Work Experience

Web Designer at Freelance – P.IVA
November 9, 2020 - Present
Remote Web Design and Graphic Design freelance work. Provides design and development for websites and e-commerce (WordPress + WooCommerce), custom WordPress themes (HTML, CSS, PHP), hosting and server maintenance, Privacy/GDPR management, Front-End/UI/UX design with a Mobile-First approach. Notable projects include badaben.it, rinnovacar.it, erikacapelli.it, and oneevents.it. Collaboration with agencies, contributing to new procedures and ongoing improvement proposals; strong focus on calm, empathetic client communication and achieving short- and long-term goals while expanding a personal client network.
Docente Universitario WebDesign at Accademia S.Giulia di Belle Arti Brescia
March 22, 2020 - Present
Teaching Web Design 2 (WordPress in Visual Arts and Graphic course) and Web Design 1 (HTML, CSS, Visual Arts and Graphic course).
Web Master at Nielsen Communication s.r.l.
June 16, 2019 - March 16, 2021
Visual Design, UI/UX Design including all aspects of Web & Graphic design for websites such as nielsen.it, semfor.it, lisandri.it, rrrobotica.it.
Graphic Designer at Steampower s.r.l.s.
April 1, 2019 - June 3, 2019
Visual & Graphic Design including online and offline advertising, social media management and website maintenance.
Graphic Designer at Consorzio Tutela Vini Valpolicella
September 1, 2018 - February 1, 2019
Illustration, print design, infographics (brochure, flyer, catalogues and logos); social media management and website maintenance.
Graphic Designer at Creativart s.n.c
February 1, 2018 - April 1, 2018
Graphic design, illustration, branding, print design, packaging, typography and infographics.

Education

Bachelor in Graphic Design at IUSVE - Istituto Universitario Salesiano VE
January 1, 2015 - January 1, 2018
Diploma in Marketing (International Relationship for Marketing) at ITC Marcopolo VR
January 1, 2010 - January 1, 2015
HTML & CSS Meeting at RubyDay IT (GrUSP IT 2017 VR)
January 1, 2019 - January 1, 2019
Environmental and Social Sustainability of the Company at Icat ComMeet - PD
January 1, 2017 - January 1, 2017

Qualifications

Bachelor in Graphic Design
January 1, 2015 - January 1, 2018
Diploma in Marketing (International Relationship for Marketing)
January 1, 2010 - January 1, 2015
HTML & CSS Meeting
January 1, 2019 - January 1, 2019
Environmental and Social Sustainability of the Company
January 1, 2017 - January 1, 2017

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail
    paper E-commerce and Website Design - Build Websites

    Brand client is an artisan candle brand focused on natural products and a refined aesthetic.
    The goal of this project was to design an e-commerce website that reflects the brand identity while improving the user experience and purchase flow.

    CONTEXT AND CHALLENGE
    The brand needed a website that:
    -clearly communicates its visual identity
    -enhances product presentation
    -simplifies the purchasing process

    The previous structure lacked clarity and did not fully support conversion.

    APPROACH & STRATEGY
    The project was developed focusing on three key areas:
    Visual coherence → aligning colors, typography and layout with the brand identity
    User experience → simplifying navigation and improving product discoverability
    Conversion flow → making the purchase process more intuitive and frictionless

    DESIGN & UI
    Clean and minimal layout inspired by the brand’s aesthetic
    Strong use of white space
    Product-focused visual hierarchy
    Consistent typography and color system

    RESPONSIVE DESIGN
    The website was optimized for mobile devices to ensure a seamless experience across all screen sizes.

    You can watch all the presentation on Behance: https://www.behance.net/studiowolfdazz