A few years ago, I launched my design business. I spent hours perfecting my brand. Building my website. Making everything look beautiful. And then... nothing. Traffic came in, but nobody converted. I'd get on calls and people seemed confused about what I actually did. I struggled to charge premium prices. My positioning was all over the place. (And here's my rule: if your aunt can't understand what you do, your ICP won't either.) So I became obsessed with figuring out what actually makes a website convert. But here's the thing: I didn't start as a designer. I worked as a business developer for corporates and startups across Europe, America, and APAC for over 5 years. I have a Master in Management from ESCP Business School and an MBA from Shanghai Jiao Tong University. So I know what it's like to pitch, close deals, and understand what drives business growth. And I also know this: most designers don't think like business people. They'll create something beautiful, but it won't convert. They design based on what looks good, not what drives results. They skip strategy and hand you a website that sounds like everyone else. Then founders spend thousands on ads, drive traffic to their site, and wonder why nothing happens. That's where I come in. I help startups and service businesses build a strong online presence through brand identity, website copy, and web design. But it all starts with strategy. We dig into your business objectives. We clarify your target audience. We build a brand story that actually communicates who you help and what you do. Every color, element, and word has a purpose. Not because it's pretty. Because it converts. After I fixed my own positioning and messaging, I started closing 10K+ projects. My clients get booked out. They stop blending in. They finally communicate clearly and grow. Design isn't decoration. It's a tool to hit your business objectives. And I'm the bridge between the two.…A few years ago, I launched my design business. I spent hours perfecting my brand. Building my website. Making everything look beautiful. And then... nothing. Traffic came in, but nobody converted. I'd get on calls and people seemed confused about what I actually did. I struggled to charge premium prices. My positioning was all over the place. (And here's my rule: if your aunt can't understand what you do, your ICP won't either.) So I became obsessed with figuring out what actually makes a website convert. But here's the thing: I didn't start as a designer. I worked as a business developer for corporates and startups across Europe, America, and APAC for over 5 years. I have a Master in Management from ESCP Business School and an MBA from Shanghai Jiao Tong University. So I know what it's like to pitch, close deals, and understand what drives business growth. And I also know this: most designers don't think like business people. They'll create something beautiful, but it won't convert. They design based on what looks good, not what drives results. They skip strategy and hand you a website that sounds like everyone else. Then founders spend thousands on ads, drive traffic to their site, and wonder why nothing happens. That's where I come in. I help startups and service businesses build a strong online presence through brand identity, website copy, and web design. But it all starts with strategy. We dig into your business objectives. We clarify your target audience. We build a brand story that actually communicates who you help and what you do. Every color, element, and word has a purpose. Not because it's pretty. Because it converts. After I fixed my own positioning and messaging, I started closing 10K+ projects. My clients get booked out. They stop blending in. They finally communicate clearly and grow. Design isn't decoration. It's a tool to hit your business objectives. And I'm the bridge between the two.WWWW…