Senior Marketing Coordinator & Team Leader
IEREK March 1, 2019 to October26,2024
• Event Marketing: Spearhead marketing initiatives for more than 12 international conferences (Hybird, Physical), driving attendee engagement through targeted campaigns on Facebook, LinkedIn, Twitter, and email marketing.
• Campaign Management: Develop and execute digital campaigns focused on brand awareness, using a mix of organic and paid strategies tailored to reach diverse audiences in the architecture, design, and fashion sectors.
• Team Leadership: Lead a team of marketing coordinators, ensuring the implementation of data-driven strategies and fostering collaboration with event coordinators to achieve event goals.
• Stakeholder Engagement: Manage relationships with high-profile partners, including educational institutions and fashion industry experts, to secure sponsorships, event co-hosts, and speaker participation.
• Analytics & Optimization: Leverage data analytics to assess campaign effectiveness, track KPIs, and optimize strategies for improved conversion rates and audience retention.
• Content Creation: Craft impactful social media posts, email newsletters, and promotional content, tailoring messaging to highlight the unique features and value propositions of each event.
Selected Achievements:
• Led successful digital campaigns that increased event registrations by 30% year-over-year.
• Collaborated with international experts and sponsors to launch the events.
• Strengthened alumni relations through targeted outreach for institutions like The Istituto Marangoni, enhancing engagement with industry leaders.…Senior Marketing Coordinator & Team Leader
IEREK March 1, 2019 to October26,2024
• Event Marketing: Spearhead marketing initiatives for more than 12 international conferences (Hybird, Physical), driving attendee engagement through targeted campaigns on Facebook, LinkedIn, Twitter, and email marketing.
• Campaign Management: Develop and execute digital campaigns focused on brand awareness, using a mix of organic and paid strategies tailored to reach diverse audiences in the architecture, design, and fashion sectors.
• Team Leadership: Lead a team of marketing coordinators, ensuring the implementation of data-driven strategies and fostering collaboration with event coordinators to achieve event goals.
• Stakeholder Engagement: Manage relationships with high-profile partners, including educational institutions and fashion industry experts, to secure sponsorships, event co-hosts, and speaker participation.
• Analytics & Optimization: Leverage data analytics to assess campaign effectiveness, track KPIs, and optimize strategies for improved conversion rates and audience retention.
• Content Creation: Craft impactful social media posts, email newsletters, and promotional content, tailoring messaging to highlight the unique features and value propositions of each event.
Selected Achievements:
• Led successful digital campaigns that increased event registrations by 30% year-over-year.
• Collaborated with international experts and sponsors to launch the events.
• Strengthened alumni relations through targeted outreach for institutions like The Istituto Marangoni, enhancing engagement with industry leaders.WW…