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I'm a Content & Communications Specialist with 7+ years of experience across Egypt and the UAE, specializing in content creation, brand communication, and digital marketing. I have built high-performing content that supports brand growth, audience engagement, and lead generation. I'm skilled in SEO content, CMS management, landing pages, and multi-platform campaigns, and I translate strategy into clear, effective execution aligned with business goals.…I'm a Content & Communications Specialist with 7+ years of experience across Egypt and the UAE, specializing in content creation, brand communication, and digital marketing. I have built high-performing content that supports brand growth, audience engagement, and lead generation. I'm skilled in SEO content, CMS management, landing pages, and multi-platform campaigns, and I translate strategy into clear, effective execution aligned with business goals.

Sarah Abdullah Azab

Content Creator, Copywriter, Social Media Manager, +5

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I'm a Content & Communications Specialist with 7+ years of experience across Egypt and the UAE, specializing in content creation, brand communication, and digital marketing. I have built high-performing content that supports brand growth, audience engagement, and lead generation. I'm skilled in SEO content, CMS management, landing pages, and multi-platform campaigns, and I translate strategy into clear, effective execution aligned with business goals.…I'm a Content & Communications Specialist with 7+ years of experience across Egypt and the UAE, specializing in content creation, brand communication, and digital marketing. I have built high-performing content that supports brand growth, audience engagement, and lead generation. I'm skilled in SEO content, CMS management, landing pages, and multi-platform campaigns, and I translate strategy into clear, effective execution aligned with business goals.

Available to hire

I’m a Content & Communications Specialist with 7+ years of experience across Egypt and the UAE, specializing in content creation, brand communication, and digital marketing. I have built high-performing content that supports brand growth, audience engagement, and lead generation.

I’m skilled in SEO content, CMS management, landing pages, and multi-platform campaigns, and I translate strategy into clear, effective execution aligned with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Content Creator Specialist at OIA Properties

December 1, 2025 - Present

Managed and updated website content via CMS with high accuracy and consistent brand tone; Built and optimized landing pages for real estate projects and campaigns; Wrote SEO-driven articles aligned with search intent to support organic growth; Applied on-page SEO best practices to improve rankings and visibility; Collaborated with marketing, design, and web teams to ensure timely delivery.

Head of Content & Communications at Theakkaas

July 1, 2024 - August 1, 2025

Led content strategy across all digital platforms; Managed brand communications, PR, and media relations; Supervised cross-functional content and creative teams; Maintained consistent brand voice across campaigns; Supported crisis communication and sensitive messaging; Aligned messaging with business goals alongside leadership.

Social Media Manager at Potensia Media

January 1, 2023 - January 1, 2024

Managed and executed multi-platform social media strategies; Created high-engagement content aligned with brand positioning; Analyzed performance metrics and optimized campaigns; Coordinated with creative and marketing teams; Managed community engagement and audience interaction.

Senior Content Creator at 2BCart

September 1, 2022 - August 1, 2023

Developed content for websites, email campaigns, and social media; Managed full content lifecycle from planning to publishing; Mentored junior content team members; Used analytics insights to improve reach and engagement.

Web Content Specialist at A2M Agency

January 1, 2020 - August 1, 2022

Produced SEO-optimized web content to improve search visibility; Enhanced user experience through structured and engaging content; Conducted in-depth research to ensure accuracy and relevance.

Content Writer at DM Arts Academy

June 1, 2019 - December 1, 2019

Created educational and promotional content; Ensured tone consistency across all platforms.