Available to hire
Hi! I’m Sara, an experienced Digital Marketer with over five years leading social media campaigns and content planning, especially on Instagram and TikTok. I’m passionate about style, storytelling, and empowering women. I’ve achieved strong results like a 350% follower increase and boosted event attendance by creating engaging content and driving audience interaction.
I love crafting strategies that blend creativity with impactful marketing. Whether building brand communities or designing targeted content, I’m excited to bring my skills to a fashion-forward audience and support mission-driven brands like Twine.
Skills
Experience Level
Language
Swedish
Fluent
English
Advanced
Norwegian
Advanced
Danish
Advanced
Work Experience
Social Media Marketer at Helsingborg stad
June 1, 2024 - May 17, 2025Marketed and managed Olympia high school's social media. Launched social media campaigns that drove a 250% increase in attendance at the school's first open house event. Developed and executed a targeted content strategy, resulting in a 350% increase in TikTok followers. Created, scheduled, and managed all content across TikTok and Instagram, aligning posts with the interests and needs of the target audience. Conducted audience research and built detailed customer personas to inform content direction and campaign strategies. Performed keyword research and applied SEO best practices to boost reach and visibility on social platforms. Wrote compelling, on-brand copy for social content and Helsingborg Stad’s printed catalogues. Fostered online engagement by building a strong, interactive community through consistent, audience-relevant content.
Operations Coordinator at Studiopilates
August 1, 2022 - September 30, 2023Sold Pilates training programs and products. Built rapport with customers and increased product sales by 15% through upselling. Handled administrative requests related to operations.
Digital Marketer and Swedish Teacher at TutorHunt
March 1, 2021 - August 31, 2022Taught Swedish to beginners and marketed teaching packages. Designed, executed, and analysed digital marketing strategies. Fostered a sense of community through active engagement and conversation. Built and maintained positive relationships with external stakeholders. Created engaging copy and captions that converted potential leads into customers.
Digital Marketer and Wellness Coach at Haadem & Company
September 1, 2019 - March 31, 2021Established and founded the company as a wellness coach. Marketed services on social media and built own website with engaging copy. Used SEO practices to grow social media accounts. Developed and executed comprehensive social media strategies to enhance online presence. Managed social media presence targeting engagement. Monitored social media trends to optimize activities and brand reach. Tracked KPIs to ensure growth targets were met. Fostered community engagement and ensured consistent brand messaging and visual identity.
Market Developer at ThoughtSpot
December 1, 2018 - May 31, 2019Marketed and sold ThoughtSpot's search and analytics platform in the Scandinavian market. Participated in marketing at the GARTNER 2019 event. Used creative email campaigns to interact with high-level executives of billion-dollar companies, achieving a 70% response rate. Built rapport with high-level executives.
Social Media and Psychology Intern at Clearthink Counselling
July 1, 2017 - July 31, 2018Researched, created, and managed content for Instagram and Facebook. Published photos continuously resulting in 680% more followers. Monitored social media trends to optimize activities and increase brand reach. Increased follower engagement by 320% through relevant hashtags, informative content, SEO practices, and active communication. Posted content on Facebook based on customer personas, resulting in 260% more followers.
Social Media Marketer at Helsingborg stad
June 1, 2024 - May 31, 2025Marketed and managed Olympia high school's social media. Launched social media campaigns that drove a 250% increase in attendance at the school's first open house event. Developed and executed a targeted content strategy, resulting in a 350% increase in TikTok followers. Created, scheduled, and managed content across TikTok and Instagram, aligning posts with the interests and needs of the target audience. Conducted audience research and built detailed customer personas to inform content direction and campaign strategies. Performed keyword research and applied SEO best practices to boost reach and visibility on social platforms. Wrote compelling, on-brand copy for social content and printed catalogues. Fostered online engagement by building a strong, interactive community through consistent, audience-relevant content.
Operations Coordinator at Studiopilates
August 1, 2022 - September 30, 2023Sold pilates training programs held at the studio while building rapport with customers. Increased product sales by 15% through upselling. Handled administrative requests efficiently.
Digital Marketer and Swedish Teacher at TutorHunt
March 1, 2021 - August 31, 2022Designed, executed, and analysed digital marketing strategies for teaching services. Taught Swedish to beginners and marketed teaching packages. Fostered a sense of community through active engagement and conversation. Built and maintained positive relationships with external stakeholders. Wrote engaging copy and captions that converted potential leads into customers.
Digital Marketer and Wellness Coach at Haadem & Company
September 1, 2019 - March 31, 2021Established and founded the company as a wellness coach. Marketed services on social media and built own website. Crafted compelling and clear social media content. Used SEO practices to grow social media accounts. Developed and executed comprehensive social media strategies enhancing the online presence. Managed social media presence using platforms to effectively reach and engage target audiences. Monitored trends to optimise activities and continuously increase brand reach. Tracked KPIs to ensure growth targets were met. Fostered community through active engagement and conversation. Ensured consistent brand messaging and visual identity across all communication.
Market Developer at ThoughtSpot
December 1, 2018 - May 31, 2019Marketed and sold a search and analytics platform to the Scandinavian market. Promoted the product at the GARTNER 2019 event. Used creative email campaigns to interact with high executives of billion-dollar companies resulting in a 70% response rate. Built rapport with high-level executives while managing product sales in the Scandinavian market.
Social Media and Psychology Intern at Clearthink Counselling
July 1, 2017 - July 31, 2018Responsible for researching, creating, and managing content for Instagram and Facebook. Published photos resulting in a 680% increase in Instagram followers. Monitored social media trends to optimize activities and increase brand reach. Increased follower engagement by 320% through relevant hashtags, informative content, SEO practices, and active communication with followers. Posted Facebook content based on customer personas achieving a 260% increase in followers.
Social Media Marketer at Helsingborg stad
June 1, 2024 - May 31, 2025Marketed and managed Olympia high school's social media. Launched social media campaigns that drove a 250% increase in attendance at the school's first open house event. Developed and executed a targeted content strategy resulting in a 350% increase in TikTok followers. Created, scheduled, and managed all content across TikTok and Instagram aligned with the target audience's interests and needs. Conducted audience research and built detailed customer personas to inform content and campaign strategies. Performed keyword research and applied SEO best practices to boost reach and visibility. Wrote compelling, on-brand copy for social content and printed catalogues. Fostered online engagement by building a strong interactive community through consistent audience-relevant content.
Operations Coordinator at Studiopilates
August 1, 2022 - September 30, 2023Sold pilates training programs and products offered by StudioPilates. Built rapport with customers increasing product sales by 15% through upselling. Managed Pilates training programs held at the studio and handled administration requests.
Digital Marketer and Swedish Teacher at TutorHunt
March 1, 2021 - August 31, 2022Taught Swedish to beginners and marketed teaching packages. Designed, executed, and analyzed digital marketing strategies for services. Fostered community engagement and built positive relationships with external stakeholders. Created engaging copy and captions converting potential leads into customers.
Digital Marketer and Wellness Coach at Haadem & Company
September 1, 2019 - March 31, 2021Founded the company as a wellness coach and marketed services via social media. Crafted compelling content, built a website with engaging copy and used SEO to grow social media accounts. Developed and executed social media strategies to enhance online presence. Managed social media to reach and engage target audiences. Monitored social media trends and tracked KPIs to meet growth targets. Fostered community through active engagement and ensured consistent brand messaging and visual identity.
Market Developer at ThoughtSpot
December 1, 2018 - May 31, 2019Marketed and sold a search and analytics platform product to the Scandinavian market. Promoted the product at Gartner 2019 event. Created email campaigns interacting with high executives at billion-dollar companies with a 70% response rate. Built rapport with high-level executives.
Social Media and Psychology Intern at Clearthink Counselling
July 1, 2017 - July 31, 2018Researched, created, and managed content for Instagram and Facebook. Increased Instagram followers by 680% through continuous publishing. Optimized social media activities by monitoring trends and increased engagement by 320%. Posted Facebook content based on customer personas resulting in 260% follower growth.
Education
BA (HONS) Psychology with Criminology at Google
October 1, 2023 - December 31, 2024BA (HONS) Psychology with Criminology at Google
October 1, 2023 - December 31, 2023BA (Hons) Psychology with Criminology at Google
October 1, 2023 - December 31, 2023Qualifications
Meta Social Media Marketing Certificate
October 1, 2023 - May 31, 2024Meta Social Media Marketing Certificate
October 1, 2023 - May 31, 2024Meta Social Media Marketing Certificate
October 1, 2023 - May 31, 2024Industry Experience
Education, Professional Services, Media & Entertainment, Consumer Goods, Government, Retail
Skills
Experience Level
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