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I'm Sarah Abdul Monir, a Content Strategist and Creative Marketing Specialist based in Kuala Lumpur. With 12+ years of experience across content strategy, social media marketing, brand communications, e-commerce, and creative content development, I help brands tell integrated, engaging stories that connect with audiences across retail, hospitality, lifestyle, and F&B sectors. I excel at developing and executing holistic campaigns, leading creative teams, and shaping brand identities—from social content to packaging and digital experiences. I love turning ideas into polished visuals, meaningful campaigns, and measurable results, working smoothly with both agencies and in-house teams.…I'm Sarah Abdul Monir, a Content Strategist and Creative Marketing Specialist based in Kuala Lumpur. With 12+ years of experience across content strategy, social media marketing, brand communications, e-commerce, and creative content development, I help brands tell integrated, engaging stories that connect with audiences across retail, hospitality, lifestyle, and F&B sectors. I excel at developing and executing holistic campaigns, leading creative teams, and shaping brand identities—from social content to packaging and digital experiences. I love turning ideas into polished visuals, meaningful campaigns, and measurable results, working smoothly with both agencies and in-house teams.

Sarah Abdul Monir

Marketing Strategist, Brand Strategist, Creative Director, +5

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I'm Sarah Abdul Monir, a Content Strategist and Creative Marketing Specialist based in Kuala Lumpur. With 12+ years of experience across content strategy, social media marketing, brand communications, e-commerce, and creative content development, I help brands tell integrated, engaging stories that connect with audiences across retail, hospitality, lifestyle, and F&B sectors. I excel at developing and executing holistic campaigns, leading creative teams, and shaping brand identities—from social content to packaging and digital experiences. I love turning ideas into polished visuals, meaningful campaigns, and measurable results, working smoothly with both agencies and in-house teams.…I'm Sarah Abdul Monir, a Content Strategist and Creative Marketing Specialist based in Kuala Lumpur. With 12+ years of experience across content strategy, social media marketing, brand communications, e-commerce, and creative content development, I help brands tell integrated, engaging stories that connect with audiences across retail, hospitality, lifestyle, and F&B sectors. I excel at developing and executing holistic campaigns, leading creative teams, and shaping brand identities—from social content to packaging and digital experiences. I love turning ideas into polished visuals, meaningful campaigns, and measurable results, working smoothly with both agencies and in-house teams.

Next availability:

August 1, 2026

Kuala Lumpur, Malaysia

I’m Sarah Abdul Monir, a Content Strategist and Creative Marketing Specialist based in Kuala Lumpur. With 12+ years of experience across content strategy, social media marketing, brand communications, e-commerce, and creative content development, I help brands tell integrated, engaging stories that connect with audiences across retail, hospitality, lifestyle, and F&B sectors.

I excel at developing and executing holistic campaigns, leading creative teams, and shaping brand identities—from social content to packaging and digital experiences. I love turning ideas into polished visuals, meaningful campaigns, and measurable results, working smoothly with both agencies and in-house teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Fluent

Work Experience

Lead Marketing & Brand Communications at Petchef Malaysia

October 1, 2024 - August 1, 2025

Visual Merchandier at Montreal Trading SB (ALDO)

October 1, 2021 - February 1, 2023

Creative Content Strategist at Hash Brown Media (Remote)

December 1, 2025 - Present

Develop creative concepts and visual strategies for social media campaigns, brand communications, and digital marketing initiatives across multiple client accounts. Design and produce social media content, campaign visuals, presentation decks, motion graphics, and video assets aligned with brand objectives and audience engagement. Contribute to content ideation, campaign planning, and creative direction to strengthen brand consistency and audience engagement. Manage creative execution for clients including Tanglin Mall, Ryan’s Kitchen, Ryan’s Grocery, Auto Mobile Association of Singapore (AAS Singapore), and Kinex. Designed and delivered over 100 social media and campaign assets across retail, hospitality, lifestyle, and F&B industries. Supported creative execution across 5+ client accounts concurrently while maintaining quality, consistency, and campaign objectives.

Marketing & Communications Manager (Creative) at MissionQuest Ventures SDN BHD (Remote)

January 1, 2023 - January 1, 2024

Developed and executed integrated marketing campaigns across digital and offline channels, increasing customer engagement by 10% and lead acquisition by 12% year-over-year. Created Brand Identity and Visual Guidelines, contributing to a 15% rise in returning customers. Led creative direction across social media, marketing campaigns, packaging, and digital content, improving visual engagement by 20%. Managed Shopee and Lazada marketing initiatives, resulting in a 15% increase in sales and an 18% improvement in conversion rates. Developed social media content strategies, influencer collaborations, and promotional campaigns. Led a lean marketing and creative team while collaborating cross-functionally with product, sales, and customer service teams.

Visual Merchandiser at Montréal Trading SDN BHD (ALDO MALAYSIA)

January 1, 2021 - January 1, 2023

Developed and implemented visual merchandising strategies across 11 retail stores, contributing to increased foot traffic and sales performance. Led seasonal campaigns, window displays, and in-store marketing initiatives aligned with brand standards. Managed visual execution across a work force of 200+ retail staff and collaborated closely with operations and marketing teams. Supported store openings, renovations, and promotional launches while maintaining brand consistency.

Campus & Operations Manager at Poppy Patch Childcare Centre

January 1, 2018 - January 1, 2021

Directed campus operations and program delivery, overseeing scheduling, Staffing, and facility management. Implemented processes to improve daily operations, safety, and customer experience. Coordinated partnerships with families and local communities, ensuring compliance with regulatory standards and quality benchmarks.

Campus & Operations Manager at Nimblebee Entrepreneur Montessori

January 1, 2015 - January 1, 2016

Managed campus operations, student admissions, and communications; oversaw facilities, vendor management, and curriculum support to ensure smooth daily operations and high service standards.

Child Facilitator & Sales at Gymboree Play & Music

January 1, 2016 - January 1, 2017

Led children’s activities, facilitated classes, and drove student enrollment; supported sales initiatives, merchandising, and customer service to grow revenue.

Planning & Development Executive at Naza TTD I Sdn Bhd

January 1, 2013 - January 1, 2015

Supported planning and development initiatives, coordinating project timelines, stakeholder communications, and documentation; contributed to project planning and execution across multiple initiatives.