Marketing Communications and Public Relations graduate with experience supporting brand storytelling and integrated communications across fashion, beauty, and lifestyle. Skilled in media relations, content curation, and influencer partnerships, with a track record of monitoring 35+ daily media coverages, cultivating a network of 300+ influencers, and producing tailored editorial content. Experienced in developing content calendars that align with brand identity and elevate audience engagement. Fluent in English, with strong proficiency in digital platforms and analytics tools, bringing a detail-oriented and brand-sensitive approach to delivering elevated, high- impact campaigns.

Sarah Maryam Aliyyah

Marketing Communications and Public Relations graduate with experience supporting brand storytelling and integrated communications across fashion, beauty, and lifestyle. Skilled in media relations, content curation, and influencer partnerships, with a track record of monitoring 35+ daily media coverages, cultivating a network of 300+ influencers, and producing tailored editorial content. Experienced in developing content calendars that align with brand identity and elevate audience engagement. Fluent in English, with strong proficiency in digital platforms and analytics tools, bringing a detail-oriented and brand-sensitive approach to delivering elevated, high- impact campaigns.

Available to hire

Marketing Communications and Public Relations graduate with experience supporting brand storytelling and integrated communications across fashion, beauty, and
lifestyle. Skilled in media relations, content curation, and influencer partnerships, with a track record of monitoring 35+ daily media coverages, cultivating a network of
300+ influencers, and producing tailored editorial content. Experienced in developing content calendars that align with brand identity and elevate audience engagement.
Fluent in English, with strong proficiency in digital platforms and analytics tools, bringing a detail-oriented and brand-sensitive approach to delivering elevated, high-
impact campaigns.

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Language

English
Fluent

Work Experience

Editorial & Styling Intern at ELLE Indonesia
April 1, 2026 - Present
Produced and published fashion, lifestyle, and beauty editorial content; supported styling and creative direction for photo shoots with brands and clients. Created and edited video content, including copywriting for social media captions. Represented ELLE Indonesia at brand events and industry engagements. Monitored and summarized 35+ daily news articles across premium outlets (e.g., The Australian, Brisbane Times, Courier Mail) to support campaign direction and communications opportunities. Identified and engaged 100+ journalists and influencers via brand watch events, sourced influencers for multi-brand accounts (e.g., Rossi Boots, Apollo, Habitat, Travel Associates), and delivered 300+ partnership prospects for fashion/beauty/travel campaigns.
Social Media Assistant at Sarjana Ilmu Komunikasi (S.I. Kom)
March 20, 2026 - October 27, 2025
Supported the social media team for S.I. Kom, Jakarta, Indonesia, executing content strategies across platforms. Built and implemented content calendars, crafted posts, and coordinated influencer collaborations. Monitored engagement metrics, tracked social coverage, and adjusted campaigns accordingly. Assisted in travel itineraries and content planning for a tourism client, contributing to brand storytelling across lifestyle, fashion, and beauty sectors. nurtured client relationships and helped launch new products. Maintained consistent brand voice and visuals, enabling stronger audience reach and engagement.
Public Relations Intern at IVY PR
October 1, 2025 - Present
Assisted PR campaigns, media monitoring, and influencer collaborations for a Brisbane-based agency.
Brand Ambassador at The Marc Edward Agency
October 1, 2025 - Present
Represented luxury brands GHD Hair and Virtue Labs in the Australian market, engaging with customers at events and in-store experiences. Built influencer relationships, supported product launches, and created on-brand content to amplify reach. Drove brand loyalty through proactive client engagement and tailored storytelling, contributing to a premium retail presence.
Brand Ambassador at The March Edward Agency
August 1, 2025 - October 27, 2025
Represented brands including GHD Hair and Virtue Labs; supported campaigns and events in Brisbane.
Casual Sales Associate at SMCP (Sandro & Maje)
August 1, 2025 - October 27, 2025
Delivered high-end customer service in a boutique setting, assisted clients with product selection, maintained store presentation, and supported sales targets. Collaborated with team to ensure brand standards and a luxurious shopping experience.
Sales Associate at SMCP (Sandro & Maje)
July 1, 2025 - December 1, 2025
Brand Activation at The Marc Edward Agency
June 1, 2025 - August 1, 2025
Social Media Assistant at Style by Samara
May 1, 2023 - October 27, 2025
Supported social media planning and content creation for a Jakarta-based brand; assisted with post drafting and engagement.
Public Relations Intern at IVY PR
May 1, 2023 - October 27, 2025
Assisted with media outreach, drafted press materials, and monitored press coverage for Brisbane-based campaigns. Supported event coordination and influencer partnerships, drafted client briefs, and maintained media lists. Helped build relationships with journalists and assisted in executing PR campaigns to raise brand visibility for clients in the local market.

Education

Bachelor of Public Relations at University of Queensland
January 11, 2030 - December 20, 2025
Bachelor of Communication (Public Relations) at University of Queensland
August 1, 2022 - February 1, 2026
Bachelor of Communication (Public Relations) at Universitas Indonesia
January 11, 2030 - August 18, 2026

Qualifications

Sarjana Ilmu Komunikasi (S.I. Kom)
August 1, 2022 - March 1, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Travel & Hospitality