SP

Sarah Payen

Available to hire

I’m a Senior Art Director and Visual Designer with 10+ years of experience creating thoughtful, high-quality creative for brands, organizations, and communities across digital, social, print, and campaign marketing.

About

I’m a Senior Art Director and Visual Designer with 10+ years of experience creating thoughtful, high-quality creative for brands, organizations, and communities across digital, social, print, and campaign marketing.

Most recently, I’ve worked with Amazon Prime Video and Prime Gaming, developing creative for entertainment, sports, retail moments, digital campaigns, and large-scale marketing initiatives. My experience ranges from creative concepting and brand development to hands-on design, production, templates, and scalable creative systems.

My background also includes work with Chick-fil-A, along with community-focused creative for local youth sports, including team branding, social media, promotional graphics, and other visual materials.

I especially enjoy partnering with small businesses, nonprofits, churches, schools, sports organizations, and mission-driven teams that may need experienced creative support without a full-time in-house designer.

I can support projects including brand identity, campaign creative, social and digital design, print collateral, presentations, event graphics and signage, marketing materials, creative templates, production design, and ongoing creative support.

I’m comfortable stepping into an established brand and working within its guidelines, or helping build a visual direction from the ground up. Whether you need senior-level creative thinking or an experienced designer who can jump in and get the work done, I’d love to help.

  • 9 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Gaming
  • Retail
  • Non-Profit Organization
  • Healthcare

Work experience· 5 roles

Art Director · Amazon Prime VideoJun 2024 – Feb 2026 · 1 yr 9 mos

• Remote full-time contractor via Populus Group • Lead integrated creative development for Prime Video campaigns across the U.S., Canada, Australia, Brazil, Mexico, Chile, and Colombia. • Develop campaign concepts & style guides across digital, social, retail, OOH, AV, and storefront placements. • Created campaign and product launch assets for Prime Big Deal Days, Black Friday/Cyber Monday, NBA, Brasileirão, Prime Video Brand Campaigns, App Store refresh, and News Hub launch. • Partner with editorial, production, marketing, and regional teams to deliver high-volume creative across global marketplaces. • Built AI-assisted creative tools and workflow systems, including asset generation templates and Figma-based layout tools, to improve speed and consistency.

Art Director · About Amazon NewsJan 2024 – Present · 2 yrs 11 mos
Art Director · Amazon Prime VideoJul 2023 – Nov 2023 · 5 mos

• Remote full-time contractor via Aston Carter • Developed and manage graphic assets across Canada, Australia, Brazil, Mexico, Chile, and Colombia. • Create style guides for production delivery • Develop customer experiences and visuals across platforms • Support Prime Video's vision & brand on Amazon.com, social, & Prime Video Storefront

Art Director · Amazon Prime GamingAug 2021 – Sep 2023 · 2 yrs 2 mos
Content Strategist & Graphic Designer · Chick-fil-A, Inc.Jun 2017 – Jul 2021 · 4 yrs 2 mos

Education

Bachelors of Fine Arts: Graphic Design · Georgia Southern University2012 – 2015

1st May 2015

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