I’m everywhere on the internet and in the media, but you can’t see me. You see my clients, their stories, and their success. I’m a strategic storyteller helping brands, founders, and creatives build visibility in the public domain—and now, in the AI era. I’m a Senior Public Relations professional with 18+ years’ experience working across the U.S, U.K, Australia, Canada, and Singapore. I’ve helped amplify visibility for clients globally through targeted press coverage and creative opportunities that align with brand, audience, and culture.
My experience spans feature films, documentaries, talent publicity, lifestyle and tech brands, award shows, and major red carpets—from the NBA Awards, Critics’ Choice Awards and Netflix premieres to personal publicity for PGA and NFL athletes. I’ve represented actors, filmmakers, athletes, musicians, and brands such as Tivoli Audio, Under Armour, and KEF. I’ve secured coverage in major outlets like The Los Angeles Times, The New York Times, The Hollywood Reporter, Daily Mail, Wallpaper, WIRED, IF.com.au, Herald Sun, Daily Telegraph, Forbes, and many more. I’ve managed crisis communications and high-stakes campaigns. I’m known for spotting opportunities others might overlook and creating fresh pathways for visibility and collaboration. Outside of work, I’m an adventurer at heart—surfing, hiking, yoga, meditation, and painting. I once hiked the Himalayas and volunteered with elephants in Thailand, which taught me that the best stories are the ones we live.
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