I’m everywhere on the internet and in the media, but you can’t see me. You see my clients, their stories, and their success. I’m a strategic storyteller helping brands, founders, and creatives build visibility in the public domain—and now, in the AI era. I’m a Senior Public Relations professional with 18+ years' experience working across the U.S, U.K, Australia, Canada, and Singapore. I’ve helped amplify visibility for clients globally through targeted press coverage and creative opportunities that align with brand, audience, and culture. My experience spans feature films, documentaries, talent publicity, lifestyle and tech brands, award shows, and major red carpets—from the NBA Awards, Critics’ Choice Awards and Netflix premieres to personal publicity for PGA and NFL athletes. I’ve represented actors, filmmakers, athletes, musicians, and brands such as Tivoli Audio, Under Armour, and KEF. I’ve secured coverage in major outlets like The Los Angeles Times, The New York Times, The Hollywood Reporter, Daily Mail, Wallpaper, WIRED, IF.com.au, Herald Sun, Daily Telegraph, Forbes, and many more. I’ve managed crisis communications and high-stakes campaigns. I’m known for spotting opportunities others might overlook and creating fresh pathways for visibility and collaboration. Outside of work, I’m an adventurer at heart—surfing, hiking, yoga, meditation, and painting. I once hiked the Himalayas and volunteered with elephants in Thailand, which taught me that the best stories are the ones we live.

Sarah Findlay

I’m everywhere on the internet and in the media, but you can’t see me. You see my clients, their stories, and their success. I’m a strategic storyteller helping brands, founders, and creatives build visibility in the public domain—and now, in the AI era. I’m a Senior Public Relations professional with 18+ years' experience working across the U.S, U.K, Australia, Canada, and Singapore. I’ve helped amplify visibility for clients globally through targeted press coverage and creative opportunities that align with brand, audience, and culture. My experience spans feature films, documentaries, talent publicity, lifestyle and tech brands, award shows, and major red carpets—from the NBA Awards, Critics’ Choice Awards and Netflix premieres to personal publicity for PGA and NFL athletes. I’ve represented actors, filmmakers, athletes, musicians, and brands such as Tivoli Audio, Under Armour, and KEF. I’ve secured coverage in major outlets like The Los Angeles Times, The New York Times, The Hollywood Reporter, Daily Mail, Wallpaper, WIRED, IF.com.au, Herald Sun, Daily Telegraph, Forbes, and many more. I’ve managed crisis communications and high-stakes campaigns. I’m known for spotting opportunities others might overlook and creating fresh pathways for visibility and collaboration. Outside of work, I’m an adventurer at heart—surfing, hiking, yoga, meditation, and painting. I once hiked the Himalayas and volunteered with elephants in Thailand, which taught me that the best stories are the ones we live.

Available to hire

I’m everywhere on the internet and in the media, but you can’t see me. You see my clients, their stories, and their success. I’m a strategic storyteller helping brands, founders, and creatives build visibility in the public domain—and now, in the AI era. I’m a Senior Public Relations professional with 18+ years’ experience working across the U.S, U.K, Australia, Canada, and Singapore. I’ve helped amplify visibility for clients globally through targeted press coverage and creative opportunities that align with brand, audience, and culture.

My experience spans feature films, documentaries, talent publicity, lifestyle and tech brands, award shows, and major red carpets—from the NBA Awards, Critics’ Choice Awards and Netflix premieres to personal publicity for PGA and NFL athletes. I’ve represented actors, filmmakers, athletes, musicians, and brands such as Tivoli Audio, Under Armour, and KEF. I’ve secured coverage in major outlets like The Los Angeles Times, The New York Times, The Hollywood Reporter, Daily Mail, Wallpaper, WIRED, IF.com.au, Herald Sun, Daily Telegraph, Forbes, and many more. I’ve managed crisis communications and high-stakes campaigns. I’m known for spotting opportunities others might overlook and creating fresh pathways for visibility and collaboration. Outside of work, I’m an adventurer at heart—surfing, hiking, yoga, meditation, and painting. I once hiked the Himalayas and volunteered with elephants in Thailand, which taught me that the best stories are the ones we live.

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Language

English
Fluent

Work Experience

Public Relations Manager at Tivoli Audio
January 1, 2020 - November 25, 2025
Oversee global PR strategy for lifestyle technology brand Tivoli Audio, managing media relations and placements across the U.S., U.K., and Australian markets. Editorial highlights include WIRED, Wallpaper, HiConsumption, T3, Gear Patrol, and additional coverage. Also facilitated product placements on major TV/film sets and provided media training for the CEO, coordinating alerts, statements, and crisis considerations.
Event Publicist at Slate PR
December 1, 2021 - December 1, 2021
Worked with Andy Gelb and events team on premiere red carpets and high-profile events, escorting celebrities, securing on-site interviews, coordinating media placements, managing red carpet flow, and providing on-the-spot crisis management. Pitched and placed talent interviews (e.g., The Royal Ballet’s Principal Dancer) and coordinated government proclamations for event tribute books.
Senior Sports Publicist at Anth3m
June 1, 2019 - June 1, 2019
Provided strategic PR support for professional athletes across NFL and PGA clients; organized community outreach events, pre-event media outreach, on-site media coordination, post-event coverage, and media coaching to enhance interview performance and public messaging. Managed crisis communications and supported fashion-related media at events such as Paris Fashion Week.
Film Publicist at Freelance / Various Clients
February 28, 2017 - November 24, 2025
Represent actors and directors across all stages of their careers and have provided publicity for 30+ films (horror, documentary, drama, shorts) across U.S. Canadian, and Australian markets, from unit and festival promotion to theatrical, day-and-date, and VOD releases. Key Achievements: • Managed festival publicity for films premiering at Los Angeles Film Festival, Brooklyn Film Festival, Denver Film Festival, Los Angeles Asian Pacific Film Festival, and Austin Film Festival. • Pitched films to national and regional media, securing over 650 story placements in online, print, TV, and radio outlets across New York, Los Angeles, and 38 U.S. regional markets. • Editorial highlights include: Daily Mail (online & TV), Yahoo, Forbes, Vulture, The Washington Post, Huffington Post, CBS SF Bay Area, KCAL 9 News, Cheddar TV, The Hollywood Reporter, IndieWire, Variety, as well as film reviews in The New York Times and The Los Angeles Times. • Collaborated with studios and media to secure coverage for rising talent; for example, pitched and coordinated interviews on behalf of Verona Blue for the horror anthology, V/H/S/99, world premiering at TIFF 2022, ensuring media coverage as Shudder needed to focus on the directors. Secured Yahoo Canada, Dread Central, and other media interviews. • Provided media coaching and interview preparation for emerging actors at high-profile festivals, including SXSW 2023.

Education

Public Relations (with major in International Relations) at Deakin University-Geelong VIC, Australia
February 1, 2003 - December 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet