I'm a freelance designer who melds strategy and creativity to build authentic visual identities. Each project, for every client, is grounded in evidence, skills, and processes honed after nearly a decade of experience. My designs aren’t just beautiful; they command attention and influence behavior. Whether you need support from a solo force or an extension of your internal team, you can count on me. As a one-woman studio, I work closely with businesses of all sizes, sectors, and shapes to deliver visuals that build relationships and reach goals.…

Sarah Holland

I'm a freelance designer who melds strategy and creativity to build authentic visual identities. Each project, for every client, is grounded in evidence, skills, and processes honed after nearly a decade of experience. My designs aren’t just beautiful; they command attention and influence behavior. Whether you need support from a solo force or an extension of your internal team, you can count on me. As a one-woman studio, I work closely with businesses of all sizes, sectors, and shapes to deliver visuals that build relationships and reach goals.…

Available to hire

I’m a freelance designer who melds strategy and creativity to build authentic visual identities. Each project, for every client, is grounded in evidence, skills, and processes honed after nearly a decade of experience. My designs aren’t just beautiful; they command attention and influence behavior. Whether you need support from a solo force or an extension of your internal team, you can count on me. As a one-woman studio, I work closely with businesses of all sizes, sectors, and shapes to deliver visuals that build relationships and reach goals.

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Language

English
Fluent
German
Beginner
Spanish; Castilian
Beginner

Work Experience

Graphic Designer at Quaker City Mercantile
January 1, 2019 - August 1, 2019
Concepted and developed liquor and alcohol brands, products, launches, events, campaigns, print media, social media assets, and more. Constructed client-facing proposals for RFPs.
Design Intern at Karma Agency
July 1, 2018 - December 1, 2018
Crafted marketing strategy and materials for arts & culture, medical, and corporate clients. Spearheaded internal social media initiatives. Collaborated with senior executives, designers, copywriters, and production artists.
Freelance Graphic Designer at Holl&Design
January 1, 2018 - Present
Devised and implemented branding, advertising, and marketing based on analysis of each company’s unique needs. Projects include print and digital layouts, illustration, marketing strategy, brand identity, presentation designs, event signage, campaign strategy and launches, and more. Collaborates with clients’ internal teams.
Freelance Graphic Designer at Penn Student Design
September 1, 2017 - May 1, 2018
Designed marketing materials for organizations and facilitated processes with business liaisons. Increased social media engagement by 10%.
Art Director at Harrison College House, UPenn
September 1, 2015 - May 1, 2018
Designed marketing materials for organizations and facilitated processes with business liaisons. Increased social media engagement by 10%.

Education

Bachelor of Arts in Visual Studies and Consumer Psychology (EQF: Level 6 / NQF: Level 7) at University of Pennsylvania
August 1, 2014 - May 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Consumer Goods, Education, Retail, Financial Services, Travel & Hospitality
    Bringing Gamers & Small Businesses Together
    Dungeons & Drafts brings together players, DMs, and local businesses to provide accessible TTRPG gaming in communities across the USA. Our goal was to rebuild their brand from the ground up while maintaining and enhancing their market presence. Their new brand needed to reflect their ideal consumers better -- fun-loving, welcoming gamers who just want to roll dice, sip brews, and forge memories. graphicdesigner illustrator branding logo…
    Community-Building Branding, Layouts, & Illustrations
    The Chamber of Commerce for Greater Philadelphia works with and for its members to achieve their business goals and bolster Greater Philadelphia’s economic vitality. The Chamber brand stays in one place, while all the event branding revolves around it in unique ways, as seen in the variety of styles showcased here. Always fun, always engaging, never the same. For four years, I collaborated with the Chamber’s creative team to support their growing digital and print needs. // Art direction: Maria DeFazio graphicdesigner illustrator branding…