Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Publicity & Social Media Manager at Spark Social Agency
October 1, 2021 - PresentRemote freelance Publicity and Social Media Manager. Prepared press releases & pitches; scheduled media interviews; built media contact database; managed press management (phone & email inboxes); managed media assets and distribution; dealt with press monitoring & team updates; attended live performances and opportunities; edited YouTube promotional videos.
Director of Client Services at Spark Social Agency
April 20, 2023 - March 20, 2026Manage and mentor Account Directors and Managers through coaching, 1:1s, and performance reviews; lead hiring, onboarding, and ongoing team development initiatives; escalate client challenges; oversee client health across portfolio; review and approve social strategies, campaigns, and content; provide direction on messaging, creative concepts, and campaign execution; lead account work across portfolio.
Social Media Manager at Loco Motion Pictures
December 20, 2019 - April 20, 2023Created marketing strategies for Paramount Plus' Never Seen Again, CBC's How To Buy A Baby, Detention Adventure, The Communist's Daughter and For The Record; created social media strategies for all Loco Motion Pictures productions; collaborated with writers to ensure content was informative and appealing; collaborated with PR teams to create social buzz; prepared weekly and monthly reports; led funding applications for shows; won Excellence in Web Series Promotion at Minnesota Web Fest 2021.
Email Marketing and Social Media Specialist at Retail Council of Canada
July 20, 2016 - December 20, 2019Managed, posted and monitored RCC's social media accounts; executed email communications to RCC members; collaborated with graphic designer to ensure brand-consistent email communications; produced marketing plans for RCC events; managed communications for Canadian Retailer; delivered, edited and executed RCC’s weekly eNewsletter (distribution: 25,000); worked with major media outlets to coordinate RCC interviews.
Communications Coordinator at Ireland and Hall
November 20, 2015 - June 20, 2016Account lead for six PR clients; conducted media relations; executed all social media channels; fostered relationships for all six clients.
Publicity Intern at Audio Blood
April 20, 2014 - August 20, 2015Drafted press releases for publicity events including client shows, album releases, kick-starter campaigns and festival announcements; coordinated artist interviews with media; assisted with events including Canadian Music Week, NXNE and Scene Music Festival.
Education
Certificate in Digital Marketing at University of Toronto
January 11, 2030 - January 1, 2018Public Relations at Centennial College
January 11, 2030 - January 1, 2014Communications, Media and Film at University of Windsor
January 11, 2030 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Retail, Education, Professional Services
Experience Level
Expert
Expert
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