sarahkasper

Available to hire

I'm a versatile professional with a strong background in Music Branding, Customer Service and Account Management.

About

I’m a versatile professional with a strong background in Music Branding, Customer Service and Account Management. With over eight years of experience, I have successfully collaborated with global brands such as Adidas, Under Armour, Clinique, The Body Shop, Fast Shop, Volkswagen - and many more! - driving impactful branding strategies that align with their marketing goals.

In my strategies, I always aim to combine creativity with data-driven insights to enhance the brand’s identity to a deeper level. I love leading and executing complex projects from concept development to successful implementation. As well as a great communicator, I effectively manage client relations, stakeholder interactions and team collaborations, ensuring the seamless execution of strategic initiatives.

  • Joined December 2024

Languages

  • EnglishFluent
  • PortugueseFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Media & Entertainment
  • Retail
  • Other
  • Travel & Hospitality

More experts in Barcelona, Spain

Education

Bachelor's Degree in Marketing and Advertising · Escola Superior de Propaganda e Marketing2015 – 2019

The Expectation x Delivery of Services in Music Festals: A case study of Rock in Rio 2019. The project analyzed the consumer's expectation regarding the delivery of services in music festivals, focusing on the 2019 edition of Rock in Rio - the biggest music festival in the world that happens every two years in Rio de Janeiro, Brazil. I draw an overview of the services offered by RiR to understand what the consumers expected from the services offered by the event and investigated the perceived quality of consumers regarding these services through the application of the SERVQUAL scale. The objectives were proposed through a case study build on a qualitative exploratory research and a descriptive study with a quantitative approach. From this methodology, the data collection used was: bibliographic research, documentary, in-depth interviews and questionnaires. It was used content analysis for qualitative data and univariate and multivariate statistics for the quantitative data.

Bachelor of Business Administration - BBA · IE Business School2018

Exchange Program in Madrid, Spain. Focus on Service Marketing.

Extension Course in Digital Marketing · Avado2021 – 2022

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