Marketing Executive at Contracting PLUS

Managed social media and paid marketing communications in collaboration with offices in Dublin, Cork, and India. Strategised to attract and convert a range of target audiences, resulting in a consistent quarterly growth of new customers and a 233% LinkedIn followership increase. Launched TikTok and Instagram social media strategies focused on video content and carousels. Collaborated with sales team, web developers, and PPC external teams. Collaborated with external partners and teams on the social media launch strategy for annual research publication with Trinity College Dublin. Responsible for branding, web design, content, PR messaging, and email campaigns, ensuring complex research was translated into engaging, accessible communications for a broad audience. Created SEO-led content that increased organic website traffic by 65% and improved on-site conversion rates. Analysed trends, audience engagement, and performance reports within our comms strategy which led to an increase in brand awareness, guest speaking events, national radio, and newspaper coverage.

Freelance Social Media & Digital Marketing at Influencer Clients and An Taisce

Branding, video content creation, copywriting, and social media strategy for nature content creator Feet on the Soil. Collaborated with Climate Ambassador Ireland (An Taisce) on nature-walk campaigns; launched TikTok and Instagram strategies focusing on video content and carousels. Created SEO-led content to increase engagement and reach.

Studio Admin at Camden Recording Studios

Studio Admin responsible for studio operations, scheduling, and coordinating with artists; managed the studio's online presence and social media content to support brand visibility and attract new audiences.