Sarah Cameron

I am an experienced and respected communications and copywriting professional with more than 28 years spent in Public Relations as an advisor, specialist and copywriter. I am vastly experienced in full-service PR across many industries, from top lifestyle brands to primary industry and one-person bands, and I work with NFPs alongside corporates, industry organisations, local and central government agencies, and SMEs. Expertise includes strategic PR, communications advisory, writing across reports, tender responses, technical writing, annual reports, ad copy, direct marketing and e-news, online content, feature stories, editorials, op-eds, newsletters and corporate brand material, as well as editing and internal/external stakeholder communications.

Within agency roles I have led and worked with clients such as The Warehouse Group (The Warehouse, Warehouse Stationery, Noel Leeming), Microsoft, Mastercard, Heart Foundation, Invest Direct by Jarden, AMEX, Volkswagen, Booking.com, New Balance, Skoda, Tourism NZ, Singapore Airlines, NZCU Baywide (Baywide), Specsavers, Dyson, Nestlé, Outward Bound, Competenz | Te Pūkenga, Nitro Circus, VTech and LeapFrog, Hallertau and the South Australian Tourism Commission. I also run my own consultancy: I have worked with Ray-Ban, Coca-Cola, Audi and Euro City, New Zealand Apples and Pears Inc., Health Hawke’s Bay (PHO), Pask Winery, LegaSea Inc., Hawke’s Bay Regional Council, PORSE, Sotheby’s, Te Kano Estate Winery, Italian Film Festival, Iona College, Creative Hawke’s Bay (funded by MSD), Height Project Management (tender writing), Sotheby’s International Realty NZ and Freshmax. I am a cellist and pianist, and my whānau includes my husband Mick and our 19-year-old son, Max.