Sarah Shafi
I’m Sarah Shafi, a multidisciplinary designer based in Karachi, passionate about building strong brands and creating standout visual identities across print, digital, and event experiences.
About
I’m Sarah Shafi, a multidisciplinary designer based in Karachi, passionate about building strong brands and creating standout visual identities across print, digital, and event experiences.
In my recent work, I’ve led creative direction and visual language for large-scale conferences and industry events, collaborating with production partners and vendors to ensure quality, consistency, and timely delivery. I also support content and visual assets for multiple client accounts, balancing local market nuance with global brand standards.
- 4 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Education
- Professional Services
- Non-Profit Organization
- Retail
Work experience· 5 roles
Executed visual identity, branding, and campaign collateral across multiple concurrent client accounts (local and international). Contributed to creative decisions alongside the content director, handling design work for a diverse portfolio while balancing local market nuance with global brand standards.
Collaborated on a cohesive event visual identity, including pre-event digital assets and branded merchandise. Designed large-scale print materials such as stage backdrops, table stands, and panaflexes for event zones. Assisted with event collateral including tickets, digital banners, press kits, and the event publication; coordinated with vendors for merchandise production to ensure quality and timely delivery.
Led creative direction and concept development for Disrupt 2025, a 2-day conference with 850+ attendees—overseeing the final visual language across all touchpoints. Ensured a cohesive visual identity across pre-event digital assets, branded merchandise, and on-ground applications; coordinated with vendors and production partners to maintain design quality, material accuracy, and delivery timelines. Supported live event operations including volunteer coordination, social media content management, and speaker support. Also contributed to Slush’D KHI (2024 & 2025) by supporting development of the event’s visual identity across digital and physical touchpoints, designing branded materials (panaflexes, merchandise, signage), coordinating production, and managing volunteer teams. As an intern for Disrupt (2023), collaborated on cohesive visual identity work across digital assets and merchandise, and helped produce large-scale print collateral, tickets, banners, press kits, and an even
Education
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