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I'm a Senior Product Designer with over a decade of experience crafting scalable, user-centered digital products for e-commerce, B2B SaaS, and global consumer brands. I specialise in design strategy, UX research, and design systems, and I've led cross-functional teams while mentoring designers to deliver accessible, innovative solutions. I'm dedicated to continuous growth, leveraging experience from diverse industries to design high-performing, inclusive user experiences that drive business success.…I'm a Senior Product Designer with over a decade of experience crafting scalable, user-centered digital products for e-commerce, B2B SaaS, and global consumer brands. I specialise in design strategy, UX research, and design systems, and I've led cross-functional teams while mentoring designers to deliver accessible, innovative solutions. I'm dedicated to continuous growth, leveraging experience from diverse industries to design high-performing, inclusive user experiences that drive business success.

Sarah Shellard

Brand Designer, UI Designer, Product Designer, +4

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I'm a Senior Product Designer with over a decade of experience crafting scalable, user-centered digital products for e-commerce, B2B SaaS, and global consumer brands. I specialise in design strategy, UX research, and design systems, and I've led cross-functional teams while mentoring designers to deliver accessible, innovative solutions. I'm dedicated to continuous growth, leveraging experience from diverse industries to design high-performing, inclusive user experiences that drive business success.…I'm a Senior Product Designer with over a decade of experience crafting scalable, user-centered digital products for e-commerce, B2B SaaS, and global consumer brands. I specialise in design strategy, UX research, and design systems, and I've led cross-functional teams while mentoring designers to deliver accessible, innovative solutions. I'm dedicated to continuous growth, leveraging experience from diverse industries to design high-performing, inclusive user experiences that drive business success.

Available to hire

I’m a Senior Product Designer with over a decade of experience crafting scalable, user-centered digital products for e-commerce, B2B SaaS, and global consumer brands. I specialise in design strategy, UX research, and design systems, and I’ve led cross-functional teams while mentoring designers to deliver accessible, innovative solutions.

I’m dedicated to continuous growth, leveraging experience from diverse industries to design high-performing, inclusive user experiences that drive business success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

CSS

Intermediate

Language

English

Fluent

Work Experience

Senior Product Designer (Freelance) at Remote UK

January 1, 2021 - Present

Delivered end-to-end UX and UI design solutions for diverse clients across e-commerce, B2B SaaS, and publishing. Collaborated with stakeholders to define strategy, improve accessibility, and create scalable design systems. Produced patterns that streamlined handovers and accelerated development, ensuring on-time delivery and high client satisfaction.

Senior Product Designer at Remote UK

November 1, 2024 - September 10, 2025

Designed the UK’s first fully digital mobile network app (Ymobile) for iOS and Android within complex technical and brand constraints. Built a scalable component library and visual design system to support rapid feature development and cross-platform consistency. Worked closely with product managers and engineers to ensure pixel-perfect implementation.

Senior UI Designer at Sweaty Betty

June 30, 2021 - September 10, 2025

Led the redesign of Sweaty Betty’s e-commerce experience, aligning visual design with customer needs and business objectives. Created and implemented the company’s first unified design system, streamlining design and development. Enhanced accessibility and scalability across web and mobile.

Graphic Designer at Ad Empire

February 29, 2012 - September 10, 2025

Created visual assets and design concepts across campaigns for a range of clients.

Freelance Senior Product Designer at Remote UK

December 31, 2025 - September 11, 2025

Delivered end-to-end UX and UI design solutions for diverse clients across e-commerce, B2B SaaS, and publishing. Collaborated with stakeholders to define strategy, improve accessibility, and create scalable design systems. Delivered solutions that aligned user needs with business objectives, increasing engagement and conversion rates. Created design patterns that streamlined handovers and sped up development cycles. Successfully managed multiple projects, ensuring on-time delivery and high client satisfaction. Notable work included designing the UK’s first fully digital mobile network app (Ymobile) for iOS and Android, and building a scalable component library with a consistent visual design system.

Senior UI Designer at Sweaty Betty

June 30, 2021 - September 11, 2025

Led the redesign of Sweaty Betty’s e-commerce experience, aligning visual design with customer needs and business objectives. Designed and implemented the company’s first unified design system, streamlining design and development workflows. Enhanced accessibility and scalability across web and mobile platforms.

Graphic Designer at Ad Empire

February 29, 2012 - September 11, 2025

Graphic design work for campaigns and brand assets.

Freelance Senior Product Designer at Self-employed / Freelance

January 1, 2021 - January 1, 2025

Delivered end-to-end UX and UI design solutions for diverse clients across e-commerce, B2B SaaS, and publishing. Collaborated with stakeholders to define strategy, improve accessibility, and create scalable design systems. Selected projects included Mercor Intelligence, PerchPeek, Smile Materials, TeachMe Series, Digitas, and more, focusing on improving responsiveness, usability, and alignment with modern web standards.

Senior UI Designer at Y-Corporation Ltd

April 1, 2024 - November 1, 2024

Designed the UK’s first fully digital mobile network app (Ymobile) for iOS and Android, created a scalable component library and visual design system to support rapid feature development and consistency across platforms. Collaborated with product managers and engineers to ensure pixel-perfect implementation and smooth delivery.

Senior UI Designer at Sweaty Betty

January 1, 2020 - June 1, 2021

Led the redesign of Sweaty Betty’s e-commerce experience, aligning visual design with customer needs and business objectives. Designed and implemented the company’s first unified design system, enhancing accessibility and scalability across web and mobile.

Senior Digital Designer at ASOS.com

March 1, 2014 - December 1, 2019

Developed seasonal brand guidelines ensuring visual consistency across ASOS’s global digital channels. Created core UI elements such as navigation systems and iconography, improving usability at scale. Delivered feature enhancements and global campaigns to support rapid growth.