Deliver end-to-end SEO strategies, including technical SEO, content strategy, entity optimization, and GEO/LLM visibility for B2B and B2C clients. Advise on AI search readiness, knowledge graph development, and content optimization for search engines and large language models. Manage cross-functional stakeholders across product, development, content, and marketing. Lead technical audits, forecasting, and performance analysis to support business cases and investment decisions. Serve clients across the UK, Australia, and Germany, adapting strategies to international markets and emerging AI-driven discovery platforms.

Head of SEO at Harvest Digital

July 1, 2022 - April 1, 2023

Lead a six-person SEO team (Account Directors, Managers, Executives, and a Digital PR Specialist). Own the delivery for 10+ clients, optimize SEO processes, and drive product improvements. Train and mentor the SEO team; pitch for new business; ensure strong client relationships and high-quality outcomes.

SEO Director at Wavemaker

February 1, 2021 - March 1, 2022

Own SEO strategy and roadmap for major B2B clients (GE divisions). Build and maintain relationships with design, product management, and development teams. Forecast and plan account expansions; manage dedicated account teams; document best practices and scalable processes.

Global SEO Manager (Mat. Cover) at Burberry

July 1, 2020 - February 1, 2021

Developed and implemented global SEO strategy for content, tech, and outreach; collaborated with development on platform migrations; owned global KPI reporting; managed supplier and cross-functional relationships.

SEO Manager at iProspect

November 1, 2018 - July 1, 2020

Coordinated day-to-day activities of the account team (team of 6) and managed two direct reports. Developed and implemented SEO campaigns and strategy; drove organic performance across client portfolios.

SEO Consultant at Ayima

March 1, 2017 - October 1, 2018

On- and off-page audits; competitor analysis; monitoring, analysing and reporting on rankings, traffic, and revenue data. Led client relationships for the German market; contributed industry insights; supported ORM campaigns.

Digital Marketing Intern at Tidy Books

August 1, 2016 - February 1, 2017

Maintained SEO strategy for the German market; conducted new business research and outreach; rolled out German social media plans; ran PPC campaigns for UK & DE; updated Magento-based site; copywriting.