Sara Karim

Led the Brand & Comms function across BHOUT’s verticals (Clubs and Bag), working cross-functionally to grow the business. Built and managed the communications team from scratch and coordinated external agencies across multiple geographies (Portugal, Spain, USA and more). Owned omnichannel content strategy and production (social media, newsletters, video/photo, and copywriting), and covered PR, sales/growth, and influencer marketing. Managed brand presence at events and conferences globally (five continents). Partnered with C-level and founders to keep investor and corporate communications strategically aligned and on-brand.

Built the narrative for user acquisition and activation through content and communications. Grew the Twitter account to 10k followers in 10 months. Ran the community newsletter (30k+ subscribers), the CRM (120k+ users), and the blog (50+ articles plus external writer network). Hosted and operated the monthly live Community Call, balancing content planning, community operations, and audience engagement.

Consulted for web3, fintech, tech, wine, and pharma clients (e.g., uTrust, Anchorage Digital, Wayfex), delivering communications and marketing strategy along with content, social media, and PR. Planned and ran PR/media events for tech startups. Built and supported web3/fintech startup communities across Medium, Notion, Discord, and social channels.