Sara Ramírez
I’m a Social Media & Content Strategist based in Madrid, Spain, with 8+ years of experience helping brands tell stories that actually feel human.
About
I’m a Social Media & Content Strategist based in Madrid, Spain, with 8+ years of experience helping brands tell stories that actually feel human.
I’ve led social media and influencer marketing for startups and lifestyle brands. My work combines strategy, creativity and a strong editorial eye: I design content systems, not just posts or influencer collaborations.
What I can help you with:
– Social media strategy (Instagram, TikTok, YouTube, X)
– Content planning & copywriting
– Influencer/KOL campaigns (from scouting to reporting)
– Brand storytelling and tone of voice
– Launch campaigns and always-on content
- 11 years' experience
- Joined February 2026
Industry experience
- Media & Entertainment
- Software & Internet
- Consumer Goods
- Retail
- Professional Services
Work experience· 4 roles
Own social & influencer strategy across ES, FR, DE, IT, PT. ~20% of total sales driven by social & influencer initiatives (1,000+ collaborations). Team leadership and process design. CAC / CPV optimization with Growth & Performance teams. Paid + organic content alignment. Cross-functional leadership (CEOs, Brand, Product, PR, Agencies). Content pillars, tone of voice & social storytelling. Always-on strategy, content programming, production. Branded content format: Pet Talks (YouTube, long-form).
Community management & brand voice. Customer insights → marketing & product improvements.
Independent senior strategist working with brands on social, influencer and content strategy. Creator scouting, negotiation, briefing & reporting. Organic, influencer & paid social alignment. KPI-driven optimization (engagement, acquisition).
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