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I’m a Social Media & Content Strategist based in Madrid, Spain, with 8+ years of experience helping brands tell stories that actually feel human. I’ve led social media and influencer marketing for startups and lifestyle brands. My work combines strategy, creativity and a strong editorial eye: I design content systems, not just posts or influencer collaborations. What I can help you with: – Social media strategy (Instagram, TikTok, YouTube, X) – Content planning & copywriting – Influencer/KOL campaigns (from scouting to reporting) – Brand storytelling and tone of voice – Launch campaigns and always-on content…I’m a Social Media & Content Strategist based in Madrid, Spain, with 8+ years of experience helping brands tell stories that actually feel human. I’ve led social media and influencer marketing for startups and lifestyle brands. My work combines strategy, creativity and a strong editorial eye: I design content systems, not just posts or influencer collaborations. What I can help you with: – Social media strategy (Instagram, TikTok, YouTube, X) – Content planning & copywriting – Influencer/KOL campaigns (from scouting to reporting) – Brand storytelling and tone of voice – Launch campaigns and always-on content

Sara Ramírez

Influencer Marketing Manager, Social Media Manager, Brand Strategist, +2

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I’m a Social Media & Content Strategist based in Madrid, Spain, with 8+ years of experience helping brands tell stories that actually feel human. I’ve led social media and influencer marketing for startups and lifestyle brands. My work combines strategy, creativity and a strong editorial eye: I design content systems, not just posts or influencer collaborations. What I can help you with: – Social media strategy (Instagram, TikTok, YouTube, X) – Content planning & copywriting – Influencer/KOL campaigns (from scouting to reporting) – Brand storytelling and tone of voice – Launch campaigns and always-on content…I’m a Social Media & Content Strategist based in Madrid, Spain, with 8+ years of experience helping brands tell stories that actually feel human. I’ve led social media and influencer marketing for startups and lifestyle brands. My work combines strategy, creativity and a strong editorial eye: I design content systems, not just posts or influencer collaborations. What I can help you with: – Social media strategy (Instagram, TikTok, YouTube, X) – Content planning & copywriting – Influencer/KOL campaigns (from scouting to reporting) – Brand storytelling and tone of voice – Launch campaigns and always-on content

Available to hire

I’m a Social Media & Content Strategist based in Madrid, Spain, with 8+ years of experience helping brands tell stories that actually feel human.

I’ve led social media and influencer marketing for startups and lifestyle brands. My work combines strategy, creativity and a strong editorial eye: I design content systems, not just posts or influencer collaborations.

What I can help you with:
– Social media strategy (Instagram, TikTok, YouTube, X)
– Content planning & copywriting
– Influencer/KOL campaigns (from scouting to reporting)
– Brand storytelling and tone of voice
– Launch campaigns and always-on content

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Social, Brand & Influencer Strategist at Independent / Freelance

January 1, 2017 - Present

Independent senior strategist working with brands on social, influencer and content strategy. Creator scouting, negotiation, briefing & reporting. Organic, influencer & paid social alignment. KPI-driven optimization (engagement, acquisition).

Head of Social Media & Influencer Marketing at Barkibu Pet Insurance

January 1, 2021 - January 1, 2025

Own social & influencer strategy across ES, FR, DE, IT, PT. ~20% of total sales driven by social & influencer initiatives (1,000+ collaborations). Team leadership and process design. CAC / CPV optimization with Growth & Performance teams. Paid + organic content alignment. Cross-functional leadership (CEOs, Brand, Product, PR, Agencies). Content pillars, tone of voice & social storytelling. Always-on strategy, content programming, production. Branded content format: Pet Talks (YouTube, long-form).

Customer Care & Community Manager at Colvin; Gympass; Barkyn

January 1, 2018 - January 1, 2021

Community management & brand voice. Customer insights → marketing & product improvements.

Founder & Ecommerce Manager at Sweetly Before Shop

January 1, 2015 - January 1, 2017

Launched from scratch during college. Shopify ecommerce brand (content, branding, merchandising). International suppliers & logistics. First steps on Social Media and Influencer Marketing.