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Hi, I’m Sara, a data-driven marketer and sustainability advocate with a passion for turning data into growth. I blend analytics, strategy, and creative storytelling to drive demand generation, improve lead quality, and deliver measurable outcomes across global campaigns. I work well across cross-functional teams and love turning complex insights into clear, action-oriented messages. When I’m not optimizing campaigns or modeling SDG-related data, I enjoy mentoring teams, supporting digital transformation, and pursuing new challenges in tech, sport, and travel. I’m curious, collaborative, and always eager to learn and contribute to meaningful projects.…Hi, I’m Sara, a data-driven marketer and sustainability advocate with a passion for turning data into growth. I blend analytics, strategy, and creative storytelling to drive demand generation, improve lead quality, and deliver measurable outcomes across global campaigns. I work well across cross-functional teams and love turning complex insights into clear, action-oriented messages. When I’m not optimizing campaigns or modeling SDG-related data, I enjoy mentoring teams, supporting digital transformation, and pursuing new challenges in tech, sport, and travel. I’m curious, collaborative, and always eager to learn and contribute to meaningful projects.

Sara Magdalena Skorupa

Data Scientist, Project Manager, Content Producer, +2

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Hi, I’m Sara, a data-driven marketer and sustainability advocate with a passion for turning data into growth. I blend analytics, strategy, and creative storytelling to drive demand generation, improve lead quality, and deliver measurable outcomes across global campaigns. I work well across cross-functional teams and love turning complex insights into clear, action-oriented messages. When I’m not optimizing campaigns or modeling SDG-related data, I enjoy mentoring teams, supporting digital transformation, and pursuing new challenges in tech, sport, and travel. I’m curious, collaborative, and always eager to learn and contribute to meaningful projects.…Hi, I’m Sara, a data-driven marketer and sustainability advocate with a passion for turning data into growth. I blend analytics, strategy, and creative storytelling to drive demand generation, improve lead quality, and deliver measurable outcomes across global campaigns. I work well across cross-functional teams and love turning complex insights into clear, action-oriented messages. When I’m not optimizing campaigns or modeling SDG-related data, I enjoy mentoring teams, supporting digital transformation, and pursuing new challenges in tech, sport, and travel. I’m curious, collaborative, and always eager to learn and contribute to meaningful projects.

Available to hire

Hi, I’m Sara, a data-driven marketer and sustainability advocate with a passion for turning data into growth. I blend analytics, strategy, and creative storytelling to drive demand generation, improve lead quality, and deliver measurable outcomes across global campaigns. I work well across cross-functional teams and love turning complex insights into clear, action-oriented messages.

When I’m not optimizing campaigns or modeling SDG-related data, I enjoy mentoring teams, supporting digital transformation, and pursuing new challenges in tech, sport, and travel. I’m curious, collaborative, and always eager to learn and contribute to meaningful projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Polish

Advanced

French

Intermediate

Work Experience

Campaign Manager at Google Extended Workforce

January 1, 2026 - June 1, 2026

Managed global Google Ads, CM360, DV360, and SA360 campaigns for e-commerce and lead-generation clients across Search, Display, YouTube, Shopping, Performance Max, and Demand Gen. Optimised campaigns via keyword expansions (incl. AI Max), Quality Score improvements, PMax structuring, budget management, and market/performance analyses. Implemented conversion tracking and Google Tag Manager, conducted landing-page and lead-quality audits. Created performance and creative reports (KPIs incl. CPC, CPA, conversion rate, ROAS) to evaluate campaign effectiveness, audience targeting, and creative/brand messaging.

Performance Marketing Manager at INDA Surfboards

March 1, 2025 - January 1, 2026

Built Google Ads & Meta accounts from scratch; configured high-intent campaigns with audience signals, Customer Match lists, and conversion tracking. Established SA360 data structure for Lead Gen (workshops) and E-commerce (surfboard sales). Designed Meta Lead Gen funnel (Awareness → Retargeting → Instant Form) with Lookalike Audiences based on Instagram followers and site visitors. Generated 120+ qualified workshop leads (80% weighted), established initial online revenue, reduced CPL by ~30%, and increased Instagram reach by ~35%.

Data Scientist at Syddansk Universitet (Remote)

June 1, 2024 - March 1, 2025

Data preparation and cleaning with Python; developed regression models for SDG analysis; applied version control and data quality assurance. Analyzed SDG gaps and ESG performance; conducted stakeholder mapping to identify impact opportunities. Created dashboards and data visualizations; produced policy briefs and teaching materials in sustainability.

Junior Marketing Manager at #FORTSCHRITT GmbH

November 1, 2023 - May 1, 2024

Maintained and enhanced websites and digital platforms: storytelling, SEO optimization, and presentation creation for sustainability projects. Contributed to new product portfolios and go-to-market strategies. Optimized internal processes (reporting, documentation) using Miro, Excel and Notion. Coordinated digital transformation and change management projects following SCRUM and PRINCE2.

Referentin für Kommunikation & PR at Landtag Rheinland-Palatinate (RLP), Mainz

January 1, 2020 - January 1, 2022

PR and communications strategy during COVID-19, including press communications for the Corona Investigation Committee. Prepared official statements and translated complex research findings into media-ready messages. Content production for LinkedIn, press releases, and internal publications. Planned and organized events and tours for stakeholder communication.