I’m an Art Director, designer and illustrator, based in Barcelona with over 10 years of experience creating visual stories for brands, campaigns, and editorial projects. I specialize in digital illustration, editorial illustration, and brand visuals, combining artistic storytelling with strong conceptual thinking. My background in advertising allows me to translate ideas into distinctive imagery that works both creatively and strategically. I’ve collaborated with international agencies and brands including Danone, Vueling, and Freixenet, creating campaign visuals, illustrated content, and brand imagery across digital and print platforms. My illustration work often focuses on portraiture, fashion-inspired imagery, and narrative compositions, blending expressive characters with atmospheric visual storytelling. Employment and project experience Freelance Illustrator & Art Director January 2019 – Present Creating digital illustration, editorial illustration, and campaign visuals for brands, agencies, and creative studios. Senior Art Director — Havas Media May 2021 – September 2021 Concept development and art direction for integrated campaigns and digital content for international brands. Art Director — DDB Berlin November 2016 – May 2018 Developed visual campaigns and creative concepts within an international advertising team. Art Director — Grey 2014 – 2016 Worked on brand campaigns and creative development for global clients.

Sara Vera Lecaro

I’m an Art Director, designer and illustrator, based in Barcelona with over 10 years of experience creating visual stories for brands, campaigns, and editorial projects. I specialize in digital illustration, editorial illustration, and brand visuals, combining artistic storytelling with strong conceptual thinking. My background in advertising allows me to translate ideas into distinctive imagery that works both creatively and strategically. I’ve collaborated with international agencies and brands including Danone, Vueling, and Freixenet, creating campaign visuals, illustrated content, and brand imagery across digital and print platforms. My illustration work often focuses on portraiture, fashion-inspired imagery, and narrative compositions, blending expressive characters with atmospheric visual storytelling. Employment and project experience Freelance Illustrator & Art Director January 2019 – Present Creating digital illustration, editorial illustration, and campaign visuals for brands, agencies, and creative studios. Senior Art Director — Havas Media May 2021 – September 2021 Concept development and art direction for integrated campaigns and digital content for international brands. Art Director — DDB Berlin November 2016 – May 2018 Developed visual campaigns and creative concepts within an international advertising team. Art Director — Grey 2014 – 2016 Worked on brand campaigns and creative development for global clients.

Available to hire

I’m an Art Director, designer and illustrator, based in Barcelona with over 10 years of experience creating visual stories for brands, campaigns, and editorial projects.
I specialize in digital illustration, editorial illustration, and brand visuals, combining artistic storytelling with strong conceptual thinking. My background in advertising allows me to translate ideas into distinctive imagery that works both creatively and strategically.

I’ve collaborated with international agencies and brands including Danone, Vueling, and Freixenet, creating campaign visuals, illustrated content, and brand imagery across digital and print platforms.

My illustration work often focuses on portraiture, fashion-inspired imagery, and narrative compositions, blending expressive characters with atmospheric visual storytelling.

Employment and project experience
Freelance Illustrator & Art Director
January 2019 – Present
Creating digital illustration, editorial illustration, and campaign visuals for brands, agencies, and creative studios.
Senior Art Director — Havas Media
May 2021 – September 2021
Concept development and art direction for integrated campaigns and digital content for international brands.
Art Director — DDB Berlin
November 2016 – May 2018
Developed visual campaigns and creative concepts within an international advertising team.
Art Director — Grey
2014 – 2016
Worked on brand campaigns and creative development for global clients.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate
German
Beginner

Work Experience

Senior Art Director & Brand Designer at Sara Vera Design
January 1, 2019 - Present
Freelance Senior Art Director collaborating with leading agencies including VMLY&R, McCann Erickson, DDB, HAVAS, and Matrix. Led branding, digital, and 360° advertising campaigns, delivering creative solutions for global brands such as Danone, Vueling, Freixenet, Vuse, and Velo.
Senior Art Director at VML
January 1, 2022 - January 1, 2024
Developed campaign concepts for digital and social platforms across UK and European markets, creating visual systems aligned with brand strategy and creative direction.
Senior Art Director at Havas Group
January 1, 2021 - December 31, 2021
Conceptualized and executed multi-channel campaigns for clients including Freixenet, Reckitt, and Blevit, ensuring cohesive visual storytelling across all campaign deliverables.
Art Director at DDB Berlin
January 1, 2016 - January 1, 2017
Art direction and concept development for international brands such as Volkswagen, Lidl, and Sony, contributing to the global #LETSWOW campaign for Lidl.
Art Director / Senior Art Director at Maruri · Koenig Partners · FCB · BBDO · ParadaisDDB
January 1, 2011 - January 1, 2015
Developed concepts and art direction for ATL and digital campaigns for brands including Nestlé, Pepsi, Oreo, Coca-Cola, Unilever, and DirecTV, contributing to award-winning campaigns with Grand Effie recognition.

Education

Master’s Degree in Fashion Design at IED Barcelona
January 1, 2015 - January 1, 2016
BFA in Graphic Design & Arts at ESPOL
January 1, 2006 - January 1, 2011
Fine Arts Training at Barcelona Academy of Art
January 11, 2030 - March 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services