Freelance Social Media & Creator Strategist at Self-employed / LinkedIn clients

Developed and executed creator-style social media strategies for founders, small brands, and creators across India and international markets. Planned content calendars and campaign ideas tailored for Instagram-first and video-led growth. Produced content formats designed for reach and retention, contributing to up to 40% improvement in content performance. Worked directly with clients on brand voice, storytelling, and platform positioning.

Content Creator on Instagram & TikTok at Personal brand @sareenaismath

Create short-form content focusing on lifestyle, self-growth, confidence, and daily routines; building a consistent personal brand. Research trends and adapt to educational, relatable, and storytelling-based formats. Analyze post-level performance to refine strategy and optimize reach and retention.

Founder at A Little Secret (Independent Initiative)

Built a women-led digital community focused on career growth, confidence, and personal development. Created platform-specific content (reels, graphics, storytelling posts) to promote events, meetups, and conversations. Managed brand tone, visuals, and messaging across social channels to ensure consistency and trust. Led community engagement initiatives online and offline, strengthening audience loyalty and interaction.

Trainee Software Engineer at Royal Sundaram General Insurance

Supported front-end UI/UX improvements by creating wireframes, testing features, and maintaining documentation, resulting in 75% compliance with design standards and improved user flow across key pages.

Business Development Executive at Pictus Code Private Ltd

Targeted industries, job titles, companies, and locations aligned with the ideal customer profile; increasing lead relevance by 40%. Streamlined lead generation using tools like Sales Navigator to efficiently identify prospects, filter leads, and monitor interactions for enhanced engagement.