I am a results-driven professional with extensive experience in digital and customer engagement strategy. My strengths include creativity, flexibility, a strong customer focus, and the ability to build strong relationships. I am a fast learner who adapts quickly to new challenges and environments, with versatile experience in both B2C and B2B markets. Throughout my career, I have developed skills in managing teams, crafting tailored content to increase client conversion rates, and implementing comprehensive content strategies that boost brand visibility and engagement. I am fluent in German, English, and Spanish, and have a passion for marketing, real estate, and luxury hospitality sectors.

Sarina Glanz

I am a results-driven professional with extensive experience in digital and customer engagement strategy. My strengths include creativity, flexibility, a strong customer focus, and the ability to build strong relationships. I am a fast learner who adapts quickly to new challenges and environments, with versatile experience in both B2C and B2B markets. Throughout my career, I have developed skills in managing teams, crafting tailored content to increase client conversion rates, and implementing comprehensive content strategies that boost brand visibility and engagement. I am fluent in German, English, and Spanish, and have a passion for marketing, real estate, and luxury hospitality sectors.

Available to hire

I am a results-driven professional with extensive experience in digital and customer engagement strategy. My strengths include creativity, flexibility, a strong customer focus, and the ability to build strong relationships. I am a fast learner who adapts quickly to new challenges and environments, with versatile experience in both B2C and B2B markets.

Throughout my career, I have developed skills in managing teams, crafting tailored content to increase client conversion rates, and implementing comprehensive content strategies that boost brand visibility and engagement. I am fluent in German, English, and Spanish, and have a passion for marketing, real estate, and luxury hospitality sectors.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner
Portuguese
Beginner

Work Experience

Owner at Shine Media OÜ
January 1, 2020 - Present
Crafted tailored content, resulting in increased client conversion rates. Led development and implementation of a comprehensive content strategy, improving brand visibility and recognition in the target market. Conducted in-depth market research and competitor analysis to identify content gaps and opportunities. Developed successful social media strategies to increase engagement and applied SEO best practices to boost organic visibility. Coordinated video shoots and influencer recruitment, enhancing brand exposure. Wrote newsletters and blog articles, created and optimized landing pages, and provided translations in German, English, and Spanish.
Digital Marketing - Brand Manager / Social Media Manager / Content Manager at SEO Sherpa, Dubai
September 1, 2023 - September 5, 2025
Adapted strategies to industry trends to maximize opportunities and reduce risks. Developed digital marketing strategies to enhance brand visibility, website traffic, and engagement. Produced engaging content including copywriting that increased online engagement. Secured a leading market position among local competitors with targeted campaigns. Achieved over 130% increase in followers via organic reach, generated 106 leads through campaigns, and analyzed KPIs to fine-tune strategies. Managed impactful Facebook and Instagram ads, formed partnerships to improve marketing results, stayed updated on digital trends, mentored junior team members, and initiated unique events in Dubai.
Head of Marketing & Sales at Fine & Country Mallorca Luxury Real Estate Agency
August 1, 2019 - September 5, 2025
Directed successful establishment of corporate infrastructure and strategy. Developed marketing strategy and budget plan positioning the company for strategic growth. Oversaw website/CMS setup and content generation. Executed dynamic advertising campaigns that enhanced brand visibility and engagement. Facilitated property matching through effective stakeholder communication.
Social Media Manager at Cavance Rosé d´Argan - High-end Cosmetic Brand
August 1, 2019 - September 5, 2025
Managed Facebook and Instagram accounts to foster engagement and interactions. Collaborated with the owner to ensure consistent brand messaging. Developed target-specific online campaigns increasing brand visibility and engagement. Leveraged influencer marketing and Google AdWords to expand brand reach and drive higher traffic.
Investment and Marketing at Private Property Mallorca, Santa Ponsa
July 1, 2018 - September 5, 2025
Collaborated with CEO to establish the investment division ensuring strategic alignment. Designed and conceptualized property exposés enhancing presentations and attracting investors. Communicated directly with investors and potential clients to build strong relationships. Managed social media platforms and conducted comprehensive website and competitor analyses to facilitate informed decision-making. Crafted bi-weekly newsletters providing valuable audience insights. Successfully onboarded partners expanding the network, and developed creative advertising ideas to enhance brand visibility and recognition.
Executive Assistant & Marketing at Finest Selection Group, Palma, Mallorca
July 1, 2017 - September 5, 2025
Ensured administrative efficiency enhancing overall productivity. Oversaw project management ensuring project success through effective control. Managed Google Ads campaigns strategically boosting brand visibility. Sourced luxury properties expanding the portfolio. Created compelling property exposés attracting potential clients. Executed hotel opening and management, targeted marketing strategies to enhance hotel presence. Managed diverse hotel events including weddings and special guest days. Led hotel image video project management ensuring effective storytelling. Oversaw hotel website content editing using CMS. Negotiated with third parties such as Air Berlin. Led marketing campaigns resulting in brand visibility, engagement, and increased bookings.
Real Estate Consultant at DTZ Zadelhoff Tie Leung, Frankfurt, Germany
February 1, 2015 - September 5, 2025
Provided expert advice for a diverse clientele at national and international levels. Conducted property viewings ensuring seamless client experiences. Managed contract negotiations securing favorable outcomes. Initiated and executed innovative marketing initiatives. Developed customized space planning solutions catering to unique client needs. Generated total revenue of €50,800 within 5 months.
Trainee Temporary and Permanent Recruitment, Purchase and Supply Chain at Page Personnel, Frankfurt, Germany
February 1, 2014 - September 5, 2025
Established strong connections with potential candidates. Conducted approximately 50 update calls daily and facilitated 20 candidate interviews weekly. Crafted job postings to effectively publicize vacancies. Leveraged candidate databases including Monster and StepStone to identify ideal candidates. Sourced and matched candidates with suitable positions. Reviewed applications, managed interviews, and created shortlists. Managed end-to-end recruitment from application review to interview coordination. Achieved first successful placement within 2 months.

Education

Bachelor of Applied Sciences at IUBH – University of Applied Sciences, Bad Honnef, Germany
January 1, 2009 - January 1, 2013

Qualifications

Google AdWords Basic & Advanced Seminar
January 1, 2016 - September 5, 2025
Certificado adobe Español de los Negocios, Cámara de Comercio de Madrid
January 1, 2010 - September 5, 2025
International English Language Testing System (IELTS)
January 1, 2009 - September 5, 2025
Preliminary English Test (PET)
January 1, 2006 - September 5, 2025

Industry Experience

Real Estate & Construction, Travel & Hospitality, Retail, Consumer Goods, Professional Services, Media & Entertainment