SG

I am a results-driven professional with extensive experience in digital and customer engagement strategy.

About

I am a results-driven professional with extensive experience in digital and customer engagement strategy. My strengths include creativity, flexibility, a strong customer focus, and the ability to build strong relationships. I am a fast learner who adapts quickly to new challenges and environments, with versatile experience in both B2C and B2B markets.

Throughout my career, I have developed skills in managing teams, crafting tailored content to increase client conversion rates, and implementing comprehensive content strategies that boost brand visibility and engagement. I am fluent in German, English, and Spanish, and have a passion for marketing, real estate, and luxury hospitality sectors.

  • 12 years' experience
  • Joined December 2024

Languages

  • GermanFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced
  • FrenchBeginner
  • PortugueseBeginner

Industry experience

  • Real Estate & Construction
  • Travel & Hospitality
  • Retail
  • Consumer Goods
  • Professional Services
  • Media & Entertainment

Work experience· 8 roles

Digital Marketing - Brand Manager / Social Media Manager / Content Manager · SEO Sherpa, DubaiSep 2023 – Sep 2025 · 2 yrs 1 mo

Adapted strategies to industry trends to maximize opportunities and reduce risks. Developed digital marketing strategies to enhance brand visibility, website traffic, and engagement. Produced engaging content including copywriting that increased online engagement. Secured a leading market position among local competitors with targeted campaigns. Achieved over 130% increase in followers via organic reach, generated 106 leads through campaigns, and analyzed KPIs to fine-tune strategies. Managed impactful Facebook and Instagram ads, formed partnerships to improve marketing results, stayed updated on digital trends, mentored junior team members, and initiated unique events in Dubai.

Owner · Shine Media OÜJan 2020 – Present · 6 yrs 11 mos

Crafted tailored content, resulting in increased client conversion rates. Led development and implementation of a comprehensive content strategy, improving brand visibility and recognition in the target market. Conducted in-depth market research and competitor analysis to identify content gaps and opportunities. Developed successful social media strategies to increase engagement and applied SEO best practices to boost organic visibility. Coordinated video shoots and influencer recruitment, enhancing brand exposure. Wrote newsletters and blog articles, created and optimized landing pages, and provided translations in German, English, and Spanish.

Social Media Manager · Cavance Rosé d´Argan - High-end Cosmetic BrandAug 2019 – Sep 2025 · 6 yrs 2 mos

Managed Facebook and Instagram accounts to foster engagement and interactions. Collaborated with the owner to ensure consistent brand messaging. Developed target-specific online campaigns increasing brand visibility and engagement. Leveraged influencer marketing and Google AdWords to expand brand reach and drive higher traffic.

Head of Marketing & Sales · Fine & Country Mallorca Luxury Real Estate AgencyAug 2019 – Sep 2025 · 6 yrs 2 mos
Investment and Marketing · Private Property Mallorca, Santa PonsaJul 2018 – Sep 2025 · 7 yrs 3 mos
Executive Assistant & Marketing · Finest Selection Group, Palma, MallorcaJul 2017 – Sep 2025 · 8 yrs 3 mos
Real Estate Consultant · DTZ Zadelhoff Tie Leung, Frankfurt, GermanyFeb 2015 – Sep 2025 · 10 yrs 8 mos
Trainee Temporary and Permanent Recruitment, Purchase and Supply Chain · Page Personnel, Frankfurt, GermanyFeb 2014 – Sep 2025 · 11 yrs 8 mos

Education

Bachelor of Applied Sciences · IUBH – University of Applied Sciences, Bad Honnef, Germany2009 – 2013

Certifications and awards

Google AdWords Basic & Advanced Seminar2016 – 2025
Certificado adobe Español de los Negocios, Cámara de Comercio de Madrid2010 – 2025
International English Language Testing System (IELTS)2009 – 2025
Preliminary English Test (PET)2006 – 2025

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