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Hi, I’m Sasha Melnik, a creative and results-driven digital designer with 10+ years of experience shaping visual identities, campaigns, and content strategies across fashion, beauty, and lifestyle brands. I’m skilled in digital storytelling, social strategy, and community-led growth. I have a proven track record of leading high-impact campaigns from concept through execution, collaborating with strategy, production, and design teams to deliver compelling brand experiences that resonate.…Hi, I’m Sasha Melnik, a creative and results-driven digital designer with 10+ years of experience shaping visual identities, campaigns, and content strategies across fashion, beauty, and lifestyle brands. I’m skilled in digital storytelling, social strategy, and community-led growth. I have a proven track record of leading high-impact campaigns from concept through execution, collaborating with strategy, production, and design teams to deliver compelling brand experiences that resonate.

Sasha Melnik

Art Director, Graphic Designer, Creative Director, +3

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Hi, I’m Sasha Melnik, a creative and results-driven digital designer with 10+ years of experience shaping visual identities, campaigns, and content strategies across fashion, beauty, and lifestyle brands. I’m skilled in digital storytelling, social strategy, and community-led growth. I have a proven track record of leading high-impact campaigns from concept through execution, collaborating with strategy, production, and design teams to deliver compelling brand experiences that resonate.…Hi, I’m Sasha Melnik, a creative and results-driven digital designer with 10+ years of experience shaping visual identities, campaigns, and content strategies across fashion, beauty, and lifestyle brands. I’m skilled in digital storytelling, social strategy, and community-led growth. I have a proven track record of leading high-impact campaigns from concept through execution, collaborating with strategy, production, and design teams to deliver compelling brand experiences that resonate.

Available to hire

Hi, I’m Sasha Melnik, a creative and results-driven digital designer with 10+ years of experience shaping visual identities, campaigns, and content strategies across fashion, beauty, and lifestyle brands. I’m skilled in digital storytelling, social strategy, and community-led growth.

I have a proven track record of leading high-impact campaigns from concept through execution, collaborating with strategy, production, and design teams to deliver compelling brand experiences that resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at INVNT New York

October 1, 2025 - October 1, 2025

Created pitch decks and key art for global experiential campaigns (clients in fashion/tech/entertainment). Developed visual systems and social toolkits for live + hybrid events. Collaborated with strategy and production teams in NYC and APAC.

Art Director at Nookie

January 1, 2025 - January 1, 2025

Owned all visual creative across social, EDM, paid media and eCommerce during major growth phases. Developed Meta & TikTok ad strategies. Led Shopify Plus migration and full visual/UX redesign of nook ie .com.au (mobile conversion +28%).

Senior Graphic Designer at Sass & Bide

December 1, 2022 - December 1, 2022

Created content for launches, collabs, and campaigns. Managed weekly rollout of the marketing calendar. Designed high-converting EDMs and social creative.

Graphic Designer at Fitness & Lifestyle Group (FLG)

January 1, 2021 - January 1, 2021

Built social strategies for 3 brands; led influencer campaigns. Collaborated on performance marketing (SEO, SEM, display). Managed a Facebook Community for an 8-week transformation program.

Graphic Designer at Benefit Cosmetics (LVMH) – Freelance

August 1, 2015 - August 1, 2015

Freelance graphic design work for Beauty brand campaigns and materials.

Graphic Designer at Manning Cartell

September 1, 2015 - September 1, 2015

Graphic design for fashion label including campaigns and collaterals.

Graphic Designer at INVNT New York

October 31, 2025 - October 31, 2025

Created pitch decks and key art for global experiential campaigns (clients in fashion, tech, and entertainment). Developed visual systems and social toolkits for live and hybrid events. Collaborated with strategy and production teams in NYC and APAC.

Graphic Designer at INVNT Sydney

June 30, 2025 - June 30, 2025

Created pitch decks and key art for global experiential campaigns (clients in fashion/tech/entertainment). Developed visual systems and social toolkits for live and hybrid events. Collaborated with strategy and production teams in NYC and APAC.

Art Director at Nookie

January 31, 2025 - January 31, 2025

Owned all visual creative across social, EDM, paid media and eCommerce during major growth phases. Developed Meta and TikTok ad strategies. Led Shopify Plus migration and full visual/UX redesign of nookie.com.au (mobile conversion +28%).

Senior Graphic Designer at Sass & Bide

December 31, 2022 - December 31, 2022

Created content for launches, collabs and campaigns. Managed weekly rollout of the marketing calendar. Designed high-converting EDMs and social creative.

Graphic Designer at Fitness & Lifestyle Group (FLG)

January 31, 2021 - January 31, 2021

Built social strategies for 3 brands; led influencer campaigns. Collaborated on performance marketing (SEO, SEM, display). Managed a Facebook community for an 8-week transformation program.

Graphic Designer at Benefit Cosmetics (LVMH)

August 31, 2015 - August 31, 2015

Freelance graphic designer.

Graphic Designer at Manning Cartell

September 30, 2015 - September 30, 2015

Graphic design work for fashion label.