sasha rovenchin

Automotive Replacement Parts – Promotional Video I created this 20-second promotional video for a business specializing in automotive replacement parts. The main creative challenge was to turn a small, everyday car part into an attention-grabbing advertising concept. I developed the video around a simple but effective idea: even a small missing part can spoil the appearance of an entire vehicle. By highlighting this problem and immediately presenting an affordable replacement, the advertisement clearly demonstrates the value of the product. The video combines automotive imagery, product close-ups, bold headlines, animated graphics, visual effects, and background music to deliver a clear and engaging message. My goal was not simply to display automotive parts, but to create a compelling visual story that helps potential customers recognize a problem and see an immediate solution. This project demonstrates my ability to develop creative advertising concepts, present ordinary products in an appealing way, and produce short, sales-focused promotional videos for businesses. My role: Advertising concept, creative direction, video editing, motion graphics, visual effects, music selection, and final production. Format: 20-second promotional video for social media, automotive businesses, and digital advertising.

• Video Editor

NetDoctor – Mobile App Promotional Video I created this short promotional video for NetDoctor, a mobile application designed to help users identify internet connection problems and understand their Wi-Fi performance. I developed the advertising concept, wrote the script, and produced the finished video, combining animated graphics, application visuals, text, transitions, and background music. A key part of my creative approach was identifying what makes NetDoctor different from similar applications and emphasizing these advantages in the advertisement. I built the video around the product's unique value, rather than simply presenting its features, to give viewers a clear reason to choose NetDoctor. The video presents a common problem, introduces NetDoctor as a practical solution, and encourages viewers to download the application from Google Play. I also created Russian and Hebrew versions of the advertisement to reach different audiences. My role: Creative concept, scriptwriting, video editing, motion graphics, music selection, and final production. Format: Short promotional video for social media and mobile app marketing.

• Video Editor

Car Nano Coating – Promotional Advertisement I created this promotional video for an automotive detailing service in Afula, Israel, to showcase professional car nano-coating services. I handled the creative process, including video editing, motion graphics, text animation, visual effects, and the overall advertising presentation using Adobe After Effects. The video combines automotive imagery, before-and-after comparisons, animated Hebrew text, and branded visual elements to explain the service and attract potential customers. This project demonstrates my ability to turn visual materials into a complete commercial advertisement for a local business.

• Video Editor