Pay-per-click campaigns for a B2B warehouse company

Paid search and display campaigns for a company that sells and rents warehouses. The niche is narrow and expensive, so every week is reviewed by the numbers.

Set up: search campaigns for buying warehouses, search campaigns for commercial real estate, display campaigns by interest with regular placement cleanup, and retargeting for site visitors. Platforms: Yandex Ads and Google Ads (same mechanics: keywords, negative keywords, bidding strategies, goals).

How I work: data is pulled through the platform and analytics APIs instead of being copied by hand; negative keywords and placements are cleaned from search-query reports and re-checked on a fresh period; the weekly report goes to the client as a file with charts, with leads on the first line even when there are none, and conversions counted only by specific goals.

Troubleshooting: search traffic showed almost 100% bounces. I tested the technical explanation (broken site, bots, slow loading) and ruled it out. The real cause was query relevance, fixed with a negative keyword list instead of a site rebuild.

Company name and budgets are not shown without the client’s permission.