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I’m a design professional focused on delivering high-impact creative across print and digital. I translate briefs into compelling, human-centered visuals that reinforce our masterbrand while meeting business goals and customer needs. I’m passionate about brand guardianship, design craft, and consistent experiences that resonate locally in Aotearoa and globally. I lead and mentor an in-house design team, collaborating closely with marketing, product, digital, operations, and external partners. I enjoy shaping team ideation, guiding brand and design standards, and ensuring design adds meaningful value to customer experiences and brand perception.…I’m a design professional focused on delivering high-impact creative across print and digital. I translate briefs into compelling, human-centered visuals that reinforce our masterbrand while meeting business goals and customer needs. I’m passionate about brand guardianship, design craft, and consistent experiences that resonate locally in Aotearoa and globally. I lead and mentor an in-house design team, collaborating closely with marketing, product, digital, operations, and external partners. I enjoy shaping team ideation, guiding brand and design standards, and ensuring design adds meaningful value to customer experiences and brand perception.

Saskia Nicol

Designer, Brand Designer, Graphic Designer, +3

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I’m a design professional focused on delivering high-impact creative across print and digital. I translate briefs into compelling, human-centered visuals that reinforce our masterbrand while meeting business goals and customer needs. I’m passionate about brand guardianship, design craft, and consistent experiences that resonate locally in Aotearoa and globally. I lead and mentor an in-house design team, collaborating closely with marketing, product, digital, operations, and external partners. I enjoy shaping team ideation, guiding brand and design standards, and ensuring design adds meaningful value to customer experiences and brand perception.…I’m a design professional focused on delivering high-impact creative across print and digital. I translate briefs into compelling, human-centered visuals that reinforce our masterbrand while meeting business goals and customer needs. I’m passionate about brand guardianship, design craft, and consistent experiences that resonate locally in Aotearoa and globally. I lead and mentor an in-house design team, collaborating closely with marketing, product, digital, operations, and external partners. I enjoy shaping team ideation, guiding brand and design standards, and ensuring design adds meaningful value to customer experiences and brand perception.

Available to hire

I’m a design professional focused on delivering high-impact creative across print and digital. I translate briefs into compelling, human-centered visuals that reinforce our masterbrand while meeting business goals and customer needs. I’m passionate about brand guardianship, design craft, and consistent experiences that resonate locally in Aotearoa and globally.

I lead and mentor an in-house design team, collaborating closely with marketing, product, digital, operations, and external partners. I enjoy shaping team ideation, guiding brand and design standards, and ensuring design adds meaningful value to customer experiences and brand perception.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Illustration

Expert

Presentation Design

Expert

Web Design

Expert

Intermediate

Video Advert

Intermediate

Final Cut Pro X

Intermediate

Language

English

Fluent

Work Experience

Senior Lead Designer

January 1, 2022 - Present

Delivering high-quality creative solutions across print and digital channels, aligning with business goals and customer needs, while acting as a brand guardian to reinforce the masterbrand. Leads a team of in-house designers and collaborates with cross-functional teams, mentors junior designers, contributes to ideation and reviews, and ensures design standards are upheld to enhance customer experience and brand perception in Aotearoa and globally.

Senior Freelance Designer

December 1, 2016 - January 1, 2022

Brand design and brand roll-out across packaging, signage, VM, and digital platforms for a diverse range of industries. Briefing and directing external suppliers.

Senior Designer at Design by Bird

August 1, 2016 - December 1, 2016

Design and produce branding (print and digital); maintain quality checks; lead and assist in the growth of other team members; monitor and engage with industry trends; assist in social media strategies; write engaging copy and content; grow relationships with suppliers and clients.

Designer at Air New Zealand

November 1, 2014 - April 1, 2016

Develop strategic solutions that are on-brand, human-centered, and challenge the status quo; represent and guard the visual brand; create internal engagement through design.

Designer at Gravity Bureau

January 1, 2012 - November 1, 2014

Develop new creative concepts through research and innovation, taking into account cost, time, and the client’s business needs; manage client relationships and external suppliers; stay abreast of new technologies and production techniques.