Experiential marketing and brand strategy professional with experience across global CPG brands, luxury automotive programs, and live events. Skilled at translating brand strategy into immersive consumer experiences and leading cross-functional teams to deliver high-impact marketing initiatives.

Sarah Sorensen

Experiential marketing and brand strategy professional with experience across global CPG brands, luxury automotive programs, and live events. Skilled at translating brand strategy into immersive consumer experiences and leading cross-functional teams to deliver high-impact marketing initiatives.

Available to hire

Experiential marketing and brand strategy professional with
experience across global CPG brands, luxury automotive programs,
and live events. Skilled at translating brand strategy into immersive
consumer experiences and leading cross-functional teams to deliver
high-impact marketing initiatives.

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Work Experience

Head of Marketing at Pretty Good Show, Showcation Festival
May 1, 2025 - Present
Lead marketing strategy and creative direction for 1,200+ attendee music festival. Manage $100K marketing budget across digital campaigns and partnerships. Increase tickets sales space 65% YoY and social engagement.
Luxury Client Experience Manager at Jackson Dawson
July 1, 2025 - July 1, 2026
Managed Cadillac Celestiq ultra-luxury vehicle Design Concierge program; produced private design consultations and high-touch client experiences; led dealer tours, activations, and experiential showcases; supported vehicle launches.
Producer at Gail & Rice
November 1, 2019 - Present
Produce live events and experiential activations, manage vendors, timelines, and event logistics.
Lead Brand Ambassador at Experience Marketing
July 1, 2025 - Present
Represent national brands through experiential activations and event engagement programs.
Product Specialist at Stellantis
January 1, 2025 - Present
Support experiential activations and product demos.

Education

Master's Certification in Design at Heritage School of Interior Design
January 1, 2024 - April 26, 2026

Qualifications

Master's Certification in Design
January 1, 2024 - April 26, 2026

Industry Experience

Media & Entertainment, Professional Services