Sarah Sorensen
Experiential marketing and brand strategy professional with experience across global CPG brands, luxury automotive programs, and live events.
About
Experiential marketing and brand strategy professional with
experience across global CPG brands, luxury automotive programs,
and live events. Skilled at translating brand strategy into immersive
consumer experiences and leading cross-functional teams to deliver
high-impact marketing initiatives.
- 7 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 5 roles
Represent national brands through experiential activations and event engagement programs.
Managed Cadillac Celestiq ultra-luxury vehicle Design Concierge program; produced private design consultations and high-touch client experiences; led dealer tours, activations, and experiential showcases; supported vehicle launches.
Lead marketing strategy and creative direction for 1,200+ attendee music festival. Manage $100K marketing budget across digital campaigns and partnerships. Increase tickets sales space 65% YoY and social engagement.
Education
Certifications and awards
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