Led comprehensive social media strategy and content production initiatives across multiple platforms to drive brand visibility, engagement, and audience growth. This role encompassed end-to-end content lifecycle management, from ideation and planning to execution, optimization, and performance reporting.

Key Achievements & Responsibilities:

1. Multiplatform Content Strategy & Implementation: Successfully designed and implemented a dynamic multiplatform social media publication strategy (Instagram, TikTok, YouTube) for International Full Gospel Fellowship (IFGF). This involved developing a content matrix, overseeing content flow, and ensuring consistent brand voice across all digital channels, significantly expanding digital footprint.
2. Team Leadership & Process Optimization: Mentored and developed a team of four associates, streamlining content creation and distribution processes. This leadership directly resulted in a 25% improvement in team project completion rates, enhancing overall efficiency and content output quality within a lean, fast-paced environment.
3. Video Production & Visual Storytelling: For Gazebo TV (a Short Movie Youtuber), I spearheaded the technical and creative aspects of video content production. This included leading filming and editing techniques to achieve the director’s vision, conducting footage selection, performing professional editing, and color grading. My work directly contributed to improving the quality and visual appeal of final videos, enhancing audience retention and channel growth, which are critical for online monetization and sales.
4. Measurable Engagement & Digital Growth: Through strategic content deployment and performance monitoring, contributed to increased audience engagement and channel subscriber growth across managed platforms. Applied a data-informed approach to content optimization, aligning output with audience preferences and platform best practices.