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I am a Creative Strategist with a track record of boosting hit rates and driving revenue through performance marketing, copywriting, and AI-powered automation. I lead cross-functional teams to craft high-impact creative strategies for Personal Loans and Auto Insurance, delivering scalable results across multiple regions (US, UK, Canada, and India). I excel at building structured testing frameworks, writing high-converting scripts, and leveraging AI tools to accelerate ideation and testing speed. I’m passionate about turning data into creative wins, collaborating with media buyers to optimize funnels, and mentoring talent to deliver best-in-class campaigns.…I am a Creative Strategist with a track record of boosting hit rates and driving revenue through performance marketing, copywriting, and AI-powered automation. I lead cross-functional teams to craft high-impact creative strategies for Personal Loans and Auto Insurance, delivering scalable results across multiple regions (US, UK, Canada, and India). I excel at building structured testing frameworks, writing high-converting scripts, and leveraging AI tools to accelerate ideation and testing speed. I’m passionate about turning data into creative wins, collaborating with media buyers to optimize funnels, and mentoring talent to deliver best-in-class campaigns.

Saubhagya Verma

Marketing Strategist, Brand Strategist, Content Creator, +4

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I am a Creative Strategist with a track record of boosting hit rates and driving revenue through performance marketing, copywriting, and AI-powered automation. I lead cross-functional teams to craft high-impact creative strategies for Personal Loans and Auto Insurance, delivering scalable results across multiple regions (US, UK, Canada, and India). I excel at building structured testing frameworks, writing high-converting scripts, and leveraging AI tools to accelerate ideation and testing speed. I’m passionate about turning data into creative wins, collaborating with media buyers to optimize funnels, and mentoring talent to deliver best-in-class campaigns.…I am a Creative Strategist with a track record of boosting hit rates and driving revenue through performance marketing, copywriting, and AI-powered automation. I lead cross-functional teams to craft high-impact creative strategies for Personal Loans and Auto Insurance, delivering scalable results across multiple regions (US, UK, Canada, and India). I excel at building structured testing frameworks, writing high-converting scripts, and leveraging AI tools to accelerate ideation and testing speed. I’m passionate about turning data into creative wins, collaborating with media buyers to optimize funnels, and mentoring talent to deliver best-in-class campaigns.

Available to hire

I am a Creative Strategist with a track record of boosting hit rates and driving revenue through performance marketing, copywriting, and AI-powered automation. I lead cross-functional teams to craft high-impact creative strategies for Personal Loans and Auto Insurance, delivering scalable results across multiple regions (US, UK, Canada, and India).

I excel at building structured testing frameworks, writing high-converting scripts, and leveraging AI tools to accelerate ideation and testing speed. I’m passionate about turning data into creative wins, collaborating with media buyers to optimize funnels, and mentoring talent to deliver best-in-class campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Strategist at DSPARK X

January 1, 2025 - Present

Owned end-to-end creative strategy for Personal Loans & Auto Insurance, driving $11M+ revenue through high-performing ads. Wrote high-converting scripts, hooks, and primary texts for US, UK & Canada, optimized for CTR, CPC, and CVR. Led a team of 7+ video editors, translating performance insights into clear briefs, visual direction, and rapid iterative loops. Built structured testing systems (hooks, angles, personas, formats) to quickly identify and scale winning creatives. Collaborated with media buyers to diagnose, iterate, and optimize creatives for maximum funnel performance and profitability across Facebook, Google, Taboola, and Newsbreak. Leveraged AI tools (ChatGPT, Claude, Jasper, etc.) to speed up ideation, scripting, and analysis, increasing testing velocity and reducing turnaround time.

Creative Strategist (Performance Marketing) at AD SPARK X

January 1, 2025 - Present

End-to-end creative strategy for Personal Loans & Auto Insurance; led 'Project Blort' AI-powered system automating ~70% of copy, research, and analysis to accelerate output and testing speed.

Freelance Creative Strategist at Hungry Cure Restro Bar

May 1, 2022 - August 31, 2022

Led creative direction and content strategy for the restaurant, optimizing campaigns and promotional assets to improve footfall and online engagement.

Freelance Creative Strategist at Mugs & More

September 1, 2021 - July 31, 2022

Developed and executed creative strategies for brand storytelling and performance marketing, delivering engaging content and campaigns that increased brand awareness and conversions.