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I help brands grow through creator-led influencer campaigns that feel like genuine recommendations—not ads. From creator discovery and outreach to briefing, approvals, contracting, and performance reporting, I build partnerships that drive measurable ROI. I’m strongest at the strategy-performance loop: matching the right creators to brand objectives, optimizing spend using live CPL/CTR/conversion signals, and coordinating campaigns end-to-end across fast-moving teams and budgets.…I help brands grow through creator-led influencer campaigns that feel like genuine recommendations—not ads. From creator discovery and outreach to briefing, approvals, contracting, and performance reporting, I build partnerships that drive measurable ROI. I’m strongest at the strategy-performance loop: matching the right creators to brand objectives, optimizing spend using live CPL/CTR/conversion signals, and coordinating campaigns end-to-end across fast-moving teams and budgets.

SAUMYA DUDEJA

Content Creator, Creative Director, Marketing Strategist, +7

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I help brands grow through creator-led influencer campaigns that feel like genuine recommendations—not ads. From creator discovery and outreach to briefing, approvals, contracting, and performance reporting, I build partnerships that drive measurable ROI. I’m strongest at the strategy-performance loop: matching the right creators to brand objectives, optimizing spend using live CPL/CTR/conversion signals, and coordinating campaigns end-to-end across fast-moving teams and budgets.…I help brands grow through creator-led influencer campaigns that feel like genuine recommendations—not ads. From creator discovery and outreach to briefing, approvals, contracting, and performance reporting, I build partnerships that drive measurable ROI. I’m strongest at the strategy-performance loop: matching the right creators to brand objectives, optimizing spend using live CPL/CTR/conversion signals, and coordinating campaigns end-to-end across fast-moving teams and budgets.

Available to hire

I help brands grow through creator-led influencer campaigns that feel like genuine recommendations—not ads. From creator discovery and outreach to briefing, approvals, contracting, and performance reporting, I build partnerships that drive measurable ROI.

I’m strongest at the strategy-performance loop: matching the right creators to brand objectives, optimizing spend using live CPL/CTR/conversion signals, and coordinating campaigns end-to-end across fast-moving teams and budgets.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Beginner

Work Experience

Digital Marketing Manager at Performship

July 2, 2023 - July 2, 2023

Onboarded and managed 300+ creators. Streamlined shortlisting by 40% via evaluation structure. Coordinated briefs and delivery.

Independent Influencer Marketing Consultant at Influencer Connect

July 1, 2023 - Present

Built and scaled a 2,800+ creator network across beauty, EdTech, and lifestyle. Managed 50+ influencer campaigns end-to-end (sourcing, briefing, contracting, content approvals, and reporting). Optimized creator-level performance using engagement rate, CTR, CPL, and conversion metrics, reallocating budget toward top performers. Achieved sub-$0.30 CPL and up to 3x ROI on select campaigns by matching creator audiences to brand objectives.

Creator Partnerships Specialist at Influencer Connect

July 1, 2023 - November 22, 2025

Designed and executed influencer campaigns for Flossy Cosmetics, Darzata Cosmetics, and Made Easy. Improved engagement by 20–40% through high-trust creator sourcing. Mentored 15–20 creators in SEO-based positioning. Built analytics dashboards tracking impressions and retention.

Digital Marketing Manager (Contract) at Performship

April 1, 2023 - July 1, 2023

Supervised 300+ creators across simultaneous campaigns in a high-velocity contract environment. Designed a structured creator evaluation framework covering audience quality, niche fit, and historical performance to cut shortlisting time by 40% and accelerate campaign turnaround.

Digital Marketing Executive at Practice Mock

December 1, 2022 - December 1, 2022

Managed 2.5 L monthly influencer budget at ~₹25 CPL. Delivered 15% uplift in conversion outcomes.

Digital Marketing Executive at PracticeMock

July 1, 2022 - December 31, 2022

Directed a ~$3,000/month YouTube influencer budget, achieving CPL of $0.14-$0.30. Increased monthly qualified leads from 1,200 to 8,000 using dynamic, creator-level budget allocation. Improved conversion rates by 15% by aligning creator messaging to funnel stage (awareness, consideration, intent).

Digital Marketing Intern at iQuanta

May 1, 2022 - May 1, 2022

Coordinated with 150+ creators across Instagram and LinkedIn. Produced founder-led narrative engagement.

Digital Marketing Intern at iQuanta

December 1, 2021 - May 1, 2022

Coordinated creator activity across 150+ Instagram and LinkedIn accounts for audience acquisition. Designed and executed a synchronized multi-platform creator burst campaign generating 300+ qualified leads within a single 24-hour window. Maintained ~$0.48 CPL while sustaining 300-500 qualified leads per month.

Freelance Creator at HealthyTips Calories

November 1, 2021 - November 1, 2021

Built wellness-focused Instagram page using storytelling-based content. Collaborated with 15+ FMCG/health brands. Increased save-based engagement via carousel strategy.