Saumya Mishra

Partnered directly with the senior leadership to scope, design, and deliver a series of high-level networking events that brought together industry leaders, and government stakeholders. Designed and executed data-informed content strategy for digital channels, PR, and thought-leadership content. Developed campaign briefs, aligned activities with commercial goals, and worked with design and digital teams to deliver creative assets. The campaigns increased qualified client engagement opportunities by 30% within six months. Produced and presented post-event performance reports to senior stakeholders, combining event analytics, client conversion metrics, and ROI analysis.

Spearheaded the launch of City Desk, a thought-leadership vertical that achieved 40M+ monthly readership in its first year, introduced new workflows for monitoring production KPIs and content output, contributing to a 40M+ monthly readership growth. Produced weekly performance readouts for the editorial team summarising content KPIs and recommending optimisations on format, timing, and topic focus. Managed data-driven social distribution across platforms with 400K+ combined followers.

Act as primary point of contact for brand marketing activity, managing campaign execution across social platforms and digital channels. Develop and implement content calendars, paid and organic social strategies, and community engagement initiatives aligned with business aims, CRM, and email campaigns. Monitor real-time performance metrics, sentiment, and audience behaviour to optimise campaigns and identify growth opportunities.