Social Media Manager at Ushnakmal Moolchand Banaras

Act as primary point of contact for brand marketing activity, managing campaign execution across social platforms and digital channels. Develop and implement content calendars, paid and organic social strategies, and community engagement initiatives aligned with business aims, CRM, and email campaigns. Monitor real-time performance metrics, sentiment, and audience behaviour to optimise campaigns and identify growth opportunities.

Content & Marketing Analyst at GXPN DATA

Partnered directly with the senior leadership to scope, design, and deliver a series of high-level networking events that brought together industry leaders, and government stakeholders. Designed and executed data-informed content strategy for digital channels, PR, and thought-leadership content. Developed campaign briefs, aligned activities with commercial goals, and worked with design and digital teams to deliver creative assets. The campaigns increased qualified client engagement opportunities by 30% within six months. Produced and presented post-event performance reports to senior stakeholders, combining event analytics, client conversion metrics, and ROI analysis.

Marketing & Social Media Manager at Mintleaf

Designed and executed integrated marketing initiatives including seasonal campaigns, branded events, and promotional activations aligned with business growth targets at this popular fine dine restaurant. Assisted with social media campaigns and promotional content to increase restaurant visibility. Introduced structured campaign governance and reporting, ensuring compliance with brand and financial objectives.