Saurabh Joshi

Senior Graphic Designer at BrandPriest

Designed and deployed 30+ digital campaigns, increasing social media engagement by 15%.

Senior Manager - Design at Avian We

Led user research for IPPF in South Asia; defined content strategy for ECDAN; strategized and designed social media content; supported IDH’s campaign to close financing gaps and raise fair wage awareness in rural sectors; developed campaign messaging for IPA, contributing to improvements in quality perception of Indian pharma.

Senior Graphic Designer at ANJ Creations Pvt. Ltd

Revamped IRCTC’s app and website UI/UX, integrating revenue-generating ad spaces and features like flight bookings, e-catering, and luxury trains (e.g., Maharajas’ Express), resulting in 40% higher revenue and 60% MAU growth. Created “PRAGATI” task management tool; developed AJAY dashboard for solar LED installations; spearheaded NHSRCL campaigns to boost bullet train awareness.

Senior Graphic Designer at ANJ Creations Pvt. Ltd

Revamped IRCTC’s app and website UI/UX, integrating revenue-generating ad spaces and prominently showcasing features like flight bookings, e-catering, and luxury trains (e.g., Maharajas’ Express), resulting in 40% higher revenue and 60% increased MAU growth. Created “PRAGATI” task management tool under former Railways Minister Piyush Goyal, breaking down complex projects into zone-wise milestones, improving project turnaround time by 25%. Developed “AJAY” dashboard for Ministry of Power to monitor solar LED installations in underserved areas, directly contributing to deployment of 1.97 lakh streetlights. Spearheaded 20+ social media campaigns for NHSRCL to amplify awareness of India’s bullet train project, boosting user engagement by 30% (MAU).

Senior Graphic Designer at WittyBae

Designed 50+ social media creatives and website UI components that strengthened brand identity and increased awareness by 15%.