I am a marketing leader with over a decade of experience building and running end-to-end integrated marketing programs across APAC, US, LATAM, and MENA. I’ve owned multi-million-dollar budgets, led cross-functional teams, and delivered measurable improvements in ROI, CAC efficiency, and pipeline contribution. I excel at turning data into actionable marketing strategies, creating scalable playbooks, and aligning sales, product, and marketing to drive revenue. I’m passionate about building robust measurement frameworks, optimizing channel mix, and localizing campaigns for diverse markets. My focus is on creating repeatable processes that scale impact, improve time-to-market, and turn marketing into a true business enabler.

SAURABH SINGH KAIRA

I am a marketing leader with over a decade of experience building and running end-to-end integrated marketing programs across APAC, US, LATAM, and MENA. I’ve owned multi-million-dollar budgets, led cross-functional teams, and delivered measurable improvements in ROI, CAC efficiency, and pipeline contribution. I excel at turning data into actionable marketing strategies, creating scalable playbooks, and aligning sales, product, and marketing to drive revenue. I’m passionate about building robust measurement frameworks, optimizing channel mix, and localizing campaigns for diverse markets. My focus is on creating repeatable processes that scale impact, improve time-to-market, and turn marketing into a true business enabler.

Available to hire

I am a marketing leader with over a decade of experience building and running end-to-end integrated marketing programs across APAC, US, LATAM, and MENA. I’ve owned multi-million-dollar budgets, led cross-functional teams, and delivered measurable improvements in ROI, CAC efficiency, and pipeline contribution. I excel at turning data into actionable marketing strategies, creating scalable playbooks, and aligning sales, product, and marketing to drive revenue.

I’m passionate about building robust measurement frameworks, optimizing channel mix, and localizing campaigns for diverse markets. My focus is on creating repeatable processes that scale impact, improve time-to-market, and turn marketing into a true business enabler.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Media Manager — APAC Strategy, Growth and Integrated Marketing at Mouser Electronics
October 1, 2024 - Present
Own integrated marketing strategy and execution across 8+ APAC markets with a $5–6M annual media budget; bridge performance, brand, PR, DOOH, events, and influencer programs into one cohesive regional plan; define regional KPIs, measurement frameworks, and executive reporting; lead cross-functional partnerships with sales, product, and category teams; manage 3–4 non-direct reports and multiple external agencies with governance and optimization cadences.
Lead — Global Marketing Operations and Campaign Management at Chegg
May 1, 2019 - September 30, 2024
Global budget ownership of $30M+ across US, APAC, LATAM, and MENA; drove 25% YoY ROI improvement through channel optimization and data-driven investments; built and mentored a 12-member team; directed end-to-end campaigns across programmatic, YouTube, Meta, TikTok, and content channels; designed attribution, incrementality, and experimentation frameworks; standardized campaign workflows reducing launch time by 30%; owned CMS and landing pages for scalable regional execution; delivered executive performance analyses shaping global investments.
Digital Marketing Executive at Dizitize — Digital Marketing Agency
February 1, 2018 - April 30, 2019
Managed end-to-end digital marketing mandates for 8+ B2B, eCommerce, and PSU clients; led ONGC website revamp strategy and execution; planned and ran paid search and display campaigns; managed organic and paid social strategies; improved client conversion rates by 15% through structured A/B testing and optimization; built performance dashboards and delivered monthly reviews to improve client retention.
Senior SEO Executive at Unofia Technology
March 1, 2016 - October 31, 2017
Developed and executed on-page and off-page SEO strategies increasing organic traffic by 18% and rankings by 22% in 12 months; conducted technical audits improving indexation and reducing bounce rate; supported paid search optimization to reduce CPC by 19% while maintaining conversions; delivered recognition for top performance in 2017.

Education

Post Graduate Program in Data Science and Business Analytics at Great Lakes Institute of Management
January 11, 2030 - April 15, 2026
B.Sc. at PTU University
January 11, 2030 - April 15, 2026

Qualifications

Google Ads (Search, Display, Video)
January 11, 2030 - April 15, 2026
MySQL for Business Analytics
January 11, 2030 - April 15, 2026
DCM
January 11, 2030 - April 15, 2026

Industry Experience

Computers & Electronics, Media & Entertainment, Education, Professional Services, Software & Internet