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Senior Social Media & PR specialist helping brands build standout digital presence and cultural relevance. I’ve led global, multi-channel social strategies for premium automotive and lifestyle brands, driving measurable growth across Instagram, TikTok and YouTube. From content strategy and influencer partnerships to PR campaigns and creator collaborations, I combine data-driven performance with a strong visual eye to deliver work that not only looks good - but performs. Creativity sits at the heart of everything I do. What I bring beyond strategy and metrics is a genuine, lived-in creative perspective. Renovating homes, hunting for antiques, taking too many photos on my film camera, driving classic cars, and disappearing in my campervan with my two dogs – these all fuel the same instinct that makes me great at marketing, which is a genuine curiosity about design, culture, experience and the stories that make people stop scrolling. That passion extends to social media itself, as I run a home Instagram, meaning I'm constantly engaging with trends, formats and platform changes as a creator, not just a strategist.…Senior Social Media & PR specialist helping brands build standout digital presence and cultural relevance. I’ve led global, multi-channel social strategies for premium automotive and lifestyle brands, driving measurable growth across Instagram, TikTok and YouTube. From content strategy and influencer partnerships to PR campaigns and creator collaborations, I combine data-driven performance with a strong visual eye to deliver work that not only looks good - but performs. Creativity sits at the heart of everything I do. What I bring beyond strategy and metrics is a genuine, lived-in creative perspective. Renovating homes, hunting for antiques, taking too many photos on my film camera, driving classic cars, and disappearing in my campervan with my two dogs – these all fuel the same instinct that makes me great at marketing, which is a genuine curiosity about design, culture, experience and the stories that make people stop scrolling. That passion extends to social media itself, as I run a home Instagram, meaning I'm constantly engaging with trends, formats and platform changes as a creator, not just a strategist.

Savannah McLaughlin

Social Media Manager, PR Freelancer, Content Producer, +7

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Senior Social Media & PR specialist helping brands build standout digital presence and cultural relevance. I’ve led global, multi-channel social strategies for premium automotive and lifestyle brands, driving measurable growth across Instagram, TikTok and YouTube. From content strategy and influencer partnerships to PR campaigns and creator collaborations, I combine data-driven performance with a strong visual eye to deliver work that not only looks good - but performs. Creativity sits at the heart of everything I do. What I bring beyond strategy and metrics is a genuine, lived-in creative perspective. Renovating homes, hunting for antiques, taking too many photos on my film camera, driving classic cars, and disappearing in my campervan with my two dogs – these all fuel the same instinct that makes me great at marketing, which is a genuine curiosity about design, culture, experience and the stories that make people stop scrolling. That passion extends to social media itself, as I run a home Instagram, meaning I'm constantly engaging with trends, formats and platform changes as a creator, not just a strategist.…Senior Social Media & PR specialist helping brands build standout digital presence and cultural relevance. I’ve led global, multi-channel social strategies for premium automotive and lifestyle brands, driving measurable growth across Instagram, TikTok and YouTube. From content strategy and influencer partnerships to PR campaigns and creator collaborations, I combine data-driven performance with a strong visual eye to deliver work that not only looks good - but performs. Creativity sits at the heart of everything I do. What I bring beyond strategy and metrics is a genuine, lived-in creative perspective. Renovating homes, hunting for antiques, taking too many photos on my film camera, driving classic cars, and disappearing in my campervan with my two dogs – these all fuel the same instinct that makes me great at marketing, which is a genuine curiosity about design, culture, experience and the stories that make people stop scrolling. That passion extends to social media itself, as I run a home Instagram, meaning I'm constantly engaging with trends, formats and platform changes as a creator, not just a strategist.

Next availability:

August 4, 2026

Leicester, United Kingdom

Senior Social Media & PR specialist helping brands build standout digital presence and cultural relevance. I’ve led global, multi-channel social strategies for premium automotive and lifestyle brands, driving measurable growth across Instagram, TikTok and YouTube.

From content strategy and influencer partnerships to PR campaigns and creator collaborations, I combine data-driven performance with a strong visual eye to deliver work that not only looks good - but performs.

Creativity sits at the heart of everything I do. What I bring beyond strategy and metrics is a genuine, lived-in creative perspective. Renovating homes, hunting for antiques, taking too many photos on my film camera, driving classic cars, and disappearing in my campervan with my two dogs – these all fuel the same instinct that makes me great at marketing, which is a genuine curiosity about design, culture, experience and the stories that make people stop scrolling. That passion extends to social media itself, as I run a home Instagram, meaning I’m constantly engaging with trends, formats and platform changes as a creator, not just a strategist.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Senior Social Media & PR Manager at Brown Dog Creative

February 1, 2025 - Present

Primary client contact for PR and social activity, leading status meetings and managing stakeholder relationships. Mentored and managed a Social & PR Executive, overseeing workload, development and performance. Supported new business acquisition through pitches, presentations and proposals. Managed influencer partnerships including contracts and deliverables. Led content planning, campaign delivery and quality assurance across social, PR, influencer and creative outputs; developed and presented organic social and influencer strategies for Hib Bathrooms, Amtico and And So To Bed. Redesigned Linktree pages for brand consistency. Delivered PR/social/influencer campaigns for luxury brands including Amtico, And So To Bed, Hammonds Furniture, Craig & Rose and Cormar Carpets, ensuring client deadlines were met. Secured media coverage in lifestyle and interiors publications (including House & Garden and The World of Interiors) and obtained product launch coverage in gold tier interiors publi

Social Media Manager at Triumph Motorcycles

January 1, 2022 - January 1, 2025

Managed Triumph’s global social media presence across six channels, engaging a community of millions of followers. Created and deployed new model toolkits and monthly calendars while maintaining brand tone of voice. Delivered social-first content for press ride events and produced trend-led posts achieving major reach and engagement. Strengthened partnerships (e.g., Distinguished Gentleman’s Ride and other brand collaborations) through toolkits and ROI reporting, and supported conversion growth via Linktree. Onboarded an agency for BAU efficiency, managed talent and creator relationships, project managed international influencer shoots, and improved reporting/toolkits. Produced TikTok-style content with high-performing creative and UGC curation to drive engagement.

Press Officer at George at Asda

January 1, 2019 - January 1, 2022

Delivered PR operations including weekly coverage reporting, handling media product enquiries, coordinating influencer gifting, and managing agency relationships. Collaborated with the wider marketing team to ensure consistent brand representation. Led product selection and creative treatment/art direction for PR photo shoots and events, and planned and executed events with agency support.

Assistant Branch Merchandiser at George at Asda

January 1, 2017 - January 1, 2019

Managed inventory levels and allocations for the Kidswear department to maximize sales and profitability. Collaborated with merchandising and supply stakeholders to maintain optimal stock levels in store.

National House Builders’ Coordinator at The Garage Door Company

January 1, 2016 - January 1, 2017

Streamlined operations and maintained client relationships as primary coordinator for national house builder accounts. Oversaw end-to-end order processing, installation, and coordinated remedial schedules.

Sales Administrator at The Garage Door Company

July 1, 2014 - January 1, 2016

Provided administrative support to the sales team, managing customer enquiries, processing orders, and coordinating installation schedules. Ensured seamless communication between clients, suppliers and internal teams, maintaining excellent service and efficiency.