I'm a results-driven communications professional with hands-on experience in social media marketing, content creation, and campaign development across corporate and startup environments. I translate data insights into engaging digital strategies, execute influencer partnerships, and manage cross-platform content ecosystems. I’m passionate about storytelling and audience psychology to elevate brand presence and growth. I value collaboration, adaptability, and delivering measurable results, even in fast-paced settings.

Savi Ayana

I'm a results-driven communications professional with hands-on experience in social media marketing, content creation, and campaign development across corporate and startup environments. I translate data insights into engaging digital strategies, execute influencer partnerships, and manage cross-platform content ecosystems. I’m passionate about storytelling and audience psychology to elevate brand presence and growth. I value collaboration, adaptability, and delivering measurable results, even in fast-paced settings.

Available to hire

I’m a results-driven communications professional with hands-on experience in social media marketing, content creation, and campaign development across corporate and startup environments. I translate data insights into engaging digital strategies, execute influencer partnerships, and manage cross-platform content ecosystems.

I’m passionate about storytelling and audience psychology to elevate brand presence and growth. I value collaboration, adaptability, and delivering measurable results, even in fast-paced settings.

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Language

English
Fluent

Work Experience

Head of Marketing Assistant at Valeo Health.me
June 1, 2024 - October 1, 2024
Supported the Head of Marketing in executing cross-platform social media and brand strategies across TikTok, Instagram, and LinkedIn; drove 100+ creator/influencer collaborations to expand brand visibility in the UAE wellness market; produced and edited short-form video content aligned with platform trends and optimized captions with SEO and trending hashtags; independently managed social media operations during leadership absence to ensure consistent output and growth; monitored performance metrics to inform data-driven content decisions.
Social Media Marketing Internship at Liwa ContentDriven
July 1, 2023 - November 1, 2023
Supported development and execution of content-driven marketing campaigns for clients including Emirates NBD, DAMAC, and Shell; collaborated with cross-functional teams to brainstorm concepts aligned with client objectives and market trends; conducted market research and competitive analysis to identify insights and opportunities for optimization.
Amazon Prime Digital Ambassador at Amazon
February 1, 2023 - November 1, 2023
Represented and promoted Amazon Prime Student through strategic campus outreach, social media engagement, and in-person events; developed targeted promotional initiatives leveraging student demographics to communicate value and increase conversions; created engaging digital content and managed peer-to-peer marketing to enhance brand visibility within the student community; collaborated with cross-functional teams to plan campaigns and activations.
Philanthropic Marketing Specialist at CSU Bakersfield University Advancement Department
January 1, 2022 - December 31, 2022
Supported marketing strategies for philanthropic initiatives, developing impactful messaging and materials to increase donor engagement and demonstrate the value of contributions; collaborated with internal teams to align communications with institutional goals and contributed to donor relations and fundraising campaigns.
Content Creator at Tutorly.ai
January 1, 2022 - December 31, 2022
Created multi-platform digital content for TikTok, Instagram, and YouTube, tailoring strategies to platform trends to drive engagement and brand visibility; analyzed performance metrics to evaluate effectiveness and inform data-driven decisions that improved reach and overall content performance.
Social Media Marketing Intern at Liwa ContentDriven
July 1, 2023 - November 1, 2023
Supported development and execution of content-driven marketing campaigns for clients including Emirates NBD, DAMAC, and Shell; collaborated with cross-functional teams to brainstorm creative campaign concepts; conducted market research to identify audience insights and trends; contributed to multiple client projects in fast-paced agency environments.

Education

Bachelor of Arts in Communications at San Francisco State University
January 1, 2021 - January 1, 2025
Degree in Mass Media Marketing/Content Creation at SAE Australian University of Dubai
January 1, 2022 - December 31, 2022
Bachelor of Arts in Arts Communications at San Francisco State University
January 1, 2021 - January 1, 2025
Degree in Mass Media Marketing/Content Creation at SAE Australian University of Dubai
January 1, 2022 - March 30, 2026

Qualifications

Neuro-linguistic Programming Practitioner (Certificate)
May 1, 2021 - August 1, 2021
Neuro-linguistic Programming Practitioner (Certificate)
May 1, 2021 - August 31, 2021

Industry Experience

Media & Entertainment, Healthcare, Education, Financial Services, Professional Services, Consumer Goods