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I’m Shelby Lane, a Creative Design Director and Graphic Designer with over a decade of experience turning ideas into visually compelling brands across digital and print. I lead brand identities, marketing systems, and multi-channel storytelling, blending Fine Arts and Computer Science to deliver design that's strategic, accessible, and visually engaging. I’m skilled with Adobe Creative Suite, Figma, and Webflow, and I thrive on collaborating with leadership, educators, and partners to redesign brands, optimize websites, and create immersive experiences that boost engagement and revenue.…I’m Shelby Lane, a Creative Design Director and Graphic Designer with over a decade of experience turning ideas into visually compelling brands across digital and print. I lead brand identities, marketing systems, and multi-channel storytelling, blending Fine Arts and Computer Science to deliver design that's strategic, accessible, and visually engaging. I’m skilled with Adobe Creative Suite, Figma, and Webflow, and I thrive on collaborating with leadership, educators, and partners to redesign brands, optimize websites, and create immersive experiences that boost engagement and revenue.

Shelby Lane

Creative Director, Graphic Designer, Brand Designer, +2

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I’m Shelby Lane, a Creative Design Director and Graphic Designer with over a decade of experience turning ideas into visually compelling brands across digital and print. I lead brand identities, marketing systems, and multi-channel storytelling, blending Fine Arts and Computer Science to deliver design that's strategic, accessible, and visually engaging. I’m skilled with Adobe Creative Suite, Figma, and Webflow, and I thrive on collaborating with leadership, educators, and partners to redesign brands, optimize websites, and create immersive experiences that boost engagement and revenue.…I’m Shelby Lane, a Creative Design Director and Graphic Designer with over a decade of experience turning ideas into visually compelling brands across digital and print. I lead brand identities, marketing systems, and multi-channel storytelling, blending Fine Arts and Computer Science to deliver design that's strategic, accessible, and visually engaging. I’m skilled with Adobe Creative Suite, Figma, and Webflow, and I thrive on collaborating with leadership, educators, and partners to redesign brands, optimize websites, and create immersive experiences that boost engagement and revenue.

Available to hire

I’m Shelby Lane, a Creative Design Director and Graphic Designer with over a decade of experience turning ideas into visually compelling brands across digital and print. I lead brand identities, marketing systems, and multi-channel storytelling, blending Fine Arts and Computer Science to deliver design that’s strategic, accessible, and visually engaging.

I’m skilled with Adobe Creative Suite, Figma, and Webflow, and I thrive on collaborating with leadership, educators, and partners to redesign brands, optimize websites, and create immersive experiences that boost engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Design Director at Peach Tree Village Assisted Living & Memory Care

January 1, 2024 - Present

Lead creative direction, branding, visual identity, and marketing communications for the organization. Direct design for website, social media, print, signage, advertising, campaigns, and event branding. Redesigned the brand system to increase visibility and engagement. Manage website SEO, UI/UX, accessibility, and responsiveness. Produce print artwork for brochures, posters, menus, TV channels, and donor materials. Collaborate with leadership and community partners to support events and storytelling.

Art Teacher & Visual Arts Instructor at Hinds County School District

August 1, 2023 - Present

Develop curriculum, manage exhibitions, and promote student artwork. Design teaching materials, posters, and school branding. Delivered hands-on art instruction and designed classroom visuals and exhibits.

Art Teacher at Hinds County School District

August 1, 2016 - August 1, 2021

Developed hybrid learning curriculum for digital art during pandemic. Design teaching materials, posters, and school branding.