Sayazhanna Saidalina

Analyzed audience data (engagement rate, watch time, CTR) to identify trends, boosting engagement across regions by 18%. Developed and implemented SEO strategies increasing organic traffic by 19%. Managed SEM campaigns in Google Ads, optimizing budgets and increasing conversions. Conducted website audits, keyword selection, and content optimization. Refined visuals and copy to align with brand tone, improving content relevance by 20%.

Conducted market analysis for brand expansion into South Korea, including consumer insights and competitor benchmarking. Developed a full marketing strategy (digital, retail, PR), combining cultural adaptation and brand storytelling.

Developed and executed digital brand strategy, driving +11% audience growth and +38% engagement in one year. Managed $5–9K monthly media budget (Meta, Google Ads), improving ROI by 18% and lowering CPA by 12% through A/B testing. Conducted consumer and competitor analysis via Excel to refine brand positioning and spot growth opportunities. Led online activations and influencer collaborations, boosting brand awareness and loyalty. Coordinated budget planning and performance tracking with cross-functional teams.