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I’m Sayendra Basu, a communications and brand strategy professional with over five years of experience helping businesses grow revenue, expand client bases, and build lasting partnerships across B2B, B2C, and D2C. I specialize in spotting new opportunities, developing pitch and GTM strategies, and aligning content, partnerships, and positioning to create measurable impact. I’ve led end-to-end brand activations, outreach, and content campaigns—from lead generation and event execution to client onboarding—while also driving SEO and digital performance. Alongside core business development work, I contribute as a sports gaming freelance journalist and content writer, having authored 2,000+ articles with 5M+ views and consistently produced SEO-friendly, high-engagement writing that performs in search.…I’m Sayendra Basu, a communications and brand strategy professional with over five years of experience helping businesses grow revenue, expand client bases, and build lasting partnerships across B2B, B2C, and D2C. I specialize in spotting new opportunities, developing pitch and GTM strategies, and aligning content, partnerships, and positioning to create measurable impact. I’ve led end-to-end brand activations, outreach, and content campaigns—from lead generation and event execution to client onboarding—while also driving SEO and digital performance. Alongside core business development work, I contribute as a sports gaming freelance journalist and content writer, having authored 2,000+ articles with 5M+ views and consistently produced SEO-friendly, high-engagement writing that performs in search.

Sayendra Basu

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I’m Sayendra Basu, a communications and brand strategy professional with over five years of experience helping businesses grow revenue, expand client bases, and build lasting partnerships across B2B, B2C, and D2C. I specialize in spotting new opportunities, developing pitch and GTM strategies, and aligning content, partnerships, and positioning to create measurable impact. I’ve led end-to-end brand activations, outreach, and content campaigns—from lead generation and event execution to client onboarding—while also driving SEO and digital performance. Alongside core business development work, I contribute as a sports gaming freelance journalist and content writer, having authored 2,000+ articles with 5M+ views and consistently produced SEO-friendly, high-engagement writing that performs in search.…I’m Sayendra Basu, a communications and brand strategy professional with over five years of experience helping businesses grow revenue, expand client bases, and build lasting partnerships across B2B, B2C, and D2C. I specialize in spotting new opportunities, developing pitch and GTM strategies, and aligning content, partnerships, and positioning to create measurable impact. I’ve led end-to-end brand activations, outreach, and content campaigns—from lead generation and event execution to client onboarding—while also driving SEO and digital performance. Alongside core business development work, I contribute as a sports gaming freelance journalist and content writer, having authored 2,000+ articles with 5M+ views and consistently produced SEO-friendly, high-engagement writing that performs in search.

Available to hire

I’m Sayendra Basu, a communications and brand strategy professional with over five years of experience helping businesses grow revenue, expand client bases, and build lasting partnerships across B2B, B2C, and D2C. I specialize in spotting new opportunities, developing pitch and GTM strategies, and aligning content, partnerships, and positioning to create measurable impact.

I’ve led end-to-end brand activations, outreach, and content campaigns—from lead generation and event execution to client onboarding—while also driving SEO and digital performance. Alongside core business development work, I contribute as a sports gaming freelance journalist and content writer, having authored 2,000+ articles with 5M+ views and consistently produced SEO-friendly, high-engagement writing that performs in search.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Hindi

Advanced

Bengali

Advanced

Work Experience

Senior Content & Communications Lead at This is meant as a brand/role in the resume (company name not clearly captured)

January 1, 2022 - December 31, 2024

Led business-side execution of branded content campaigns in close collaboration with advertisers and media buyers (healthcare focus). Boosted content-driven revenue and created PR briefs, press releases, and whitepapers for new products. Owned end-to-end branding across print, digital, and partner advertising, ensuring content and messaging support across the funnel.

Strategic Consultant – Brand & Market Expansion at Elite FM

January 1, 2021 - December 31, 2022

Advised on market positioning and messaging strategy to increase listenership and advertiser revenue. Helped develop engaging pitch materials and investor-facing communications to win new clients and sponsors, supporting growth through clearer value communication.

Growth & Editorial Strategy Manager at Elite Chronicle

January 1, 2021 - December 31, 2022

Managed the business-side execution of branded content campaigns with advertisers and media buyers. Increased content-driven revenue by 30% YoY through crafted sales funnels, CTR-positive content/copy, and SEO alignment. Built and managed a 10-member content + marketing team to execute go-to-market strategies for digital campaigns.

Strategic Business Development / Sales Enablement & Pitch Strategy / Market Expansion & Lead Generation / GtM Planning & Execution / Cross-Functional Team Leadership / Digital Marketing & SEO Strategy / Brand Storytelling & Product Positioning

January 1, 2020 - Present

Owned strategic business development and go-to-market work focused on revenue growth, market expansion, lead generation, and deal closing. Supported pitch strategy development and GTM execution through content and partner coordination across B2B, B2C, and D2C markets. Delivered digital marketing and SEO-aligned positioning, strengthened brand storytelling, and contributed to content, copy, and partner activations that enabled high-impact sales outcomes.

Chief Marketing Officer & Partner Acquisition Head at Cryptic Records

January 1, 2019 - December 31, 2021

Oversaw copy and brand communication across 300+ independent artists. Built B2B relationships with production houses, event promoters, and streaming platforms, driving partner acquisition and collaboration. Spearheaded talent acquisition and partner development across a global network of 300+ independent artists.